Comprehensive Business Plan Report: Arla Dairy Products in Ghana

This report outlines a comprehensive business plan for a new dairy product venture, Arla, focusing on its potential launch in Ghana. The plan details the importance of business plans, their objectives, and the rationale behind them. It includes an executive summary, table of contents, and key components such as industry analysis, marketing strategies, operations, financial projections, and risk assessment. The report emphasizes the need for a strong company description, product or service plan, and management team. It also covers critical risks, financial plans, and the importance of effective presentations to investors. The plan highlights the target customers, competitive landscape, and the resources required for successful implementation, providing a thorough overview of the business strategy and its potential for success.

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

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BUSINESS PLAN
Executive summary
Making an effective business plan is one of the most important aspects of each and every new
business venture. This is important as it shows the probable risk factors, the budget and the
resources that it will be requiring in the long run. So, this work will mainly deal with the key
elements of making a business plan and its importance.

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BUSINESS PLAN
Table of Contents
Importance of business plan............................................................................................................3
The business plan defined................................................................................................................3
Purpose and objectives of business plan..........................................................................................3
The rationale for writing (not) a business plan................................................................................3
Users of business plan.....................................................................................................................4
Preparing a business plan.................................................................................................................4
Key factors for success....................................................................................................................4
Synopsis...........................................................................................................................................4
Narrative..........................................................................................................................................5
Industry, target customer and competitor analysis..........................................................................5
Company description.......................................................................................................................5
Product or service plan....................................................................................................................5
Marketing plan.................................................................................................................................5
Operations and development plan...................................................................................................6
Management team............................................................................................................................6
Critical risks.....................................................................................................................................6
Offering............................................................................................................................................7
Financial plan...................................................................................................................................7
An appendix of supporting documents............................................................................................7
Making an effective presentation.....................................................................................................8
What investors look for in a business plan......................................................................................8
Resources for business plan.............................................................................................................8
References........................................................................................................................................9

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Importance of business plan
A business plan is of utmost importance before starting any new business venture. It is of
utmost importance for a company to make sure that they are aware of the internal and the
external environment in which they will be operating1.
Business plan defined
A Business Plan is needed particularly when they are about to launch any new business
venture, they have to make a proper business plan where they write about the necessary staffs
that they will be requiring in the course of their business2. Some of them are like the budget, the
workforce, the supply and logistics, the marketing and advertising strategy and others
Purpose and objectives of the business plan
The entrepreneur starting the new business has to realize the demands of the product in
the market. Arla has recognized the need for the supply of dairy products in certain regions of
Ghana.
1 Haag, Annette B. "Writing a successful business plan: An overview." Workplace health & safety 61.1
(2013): 19-29.
2 McKeever, Mike. How to write a business plan. Nolo, 2016.

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The rationale for writing (not) a business plan
Making a business plan before starting the business does not give the surety of success
but it can be beneficial for the entrepreneurs.
Users of the business plan
The insiders are an entrepreneur, management team, and the employees. The outside
users are the suppliers, lenders, friends, and others.
Preparing a business plan
It must be including all the factors that show the strength and the potential of the market
in which they will be operating.
Key factors for success

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BUSINESS PLAN
Synopsis
This will basically talk about the new business venture that Arla is going to launch. The
branded dairy products that they want to sell and the way they want to carry on their sales3.
Narrative
The company will mainly be dedicated to initiating a healthy future for all their
customers.
Industry, target customer and competitor analysis
Targeted customers can be the old men, children and the teenagers who need nutritious
dairy products. It has to be kept in mind that the competitors can be huge as there are other dairy
products selling the company as well4. So the strategies have to be taken accordingly.
Company description
A company called Arla was based in Ghana was about to start a new marketing facility in
its business. It would deliver its branded milk in all the other regions of Ghana where the demand
for the rich nutritious products was are.
3 Finch, Brian. How to write a business plan. Vol. 35. Kogan Page Publishers, 2013.
4 Burns, Paul. Entrepreneurship and small business. Palgrave Macmillan Limited, 2016.

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Product or service plan
This part will show the motive behind the production or the development of a certain
product. This will also show any kinds of the gap that it will bridge the market and the kinds of
benefits that I will bring to the customers. For an instance, Arla's new packing facility will
deliver branded milk to other parts of Ghana where the demand for the products is higher.
Marketing plan
This will show the detailed description of the marketing strategies and the advertising
strategies. It will show the ways in which the customers will be attracted.
Operations and development plan
This will show the details of the production process of the items and the location in which
they will be produced.

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Management team
This must show the organizations structure of the new venture and the officials that will
be placed in the key positions.
Critical risks
This part will show the probable risks that can appear in the long run. It can happen that
customers find the Arla packaging facility to be quite slow or they find uses in the product
quality.
Offering
This part will show the amount of money that the entrepreneur needs. It will show them
how this money will be helpful for the company. Arla might need the money for constructing the
new packaging center at the Tema industrial park.
Financial plan
It must contain the budget plan that will be needed for managing all the operations of the
new business venture.
An appendix of supporting documents
It must contain a map showing the location of any new hub to be set up, the location of
the manufacturing units. There have to be the resumes of the people being recruited. It must
surely contain some very attractive visuals of the products5.
5 Hiduke, Gail, and Joseph Daniel Ryan. Small business: an entrepreneur's business plan. Cengage
Learning, 2013.

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Making an effective presentation
A presentation has to be mad at the investors and then other stakeholders who will be
investing in the same. So the presentation must be precise, with no grammatical errors and must
have a professional appearance. At the same time, it has to give a detailed description of the
products and the value that they want to add in future.
What investors look for in a business plan
Investors look for credibility and a good organized working pan. They want to see the
future goals and objectives that the company wishes to achieve.
Resources for business plan
Modern technological methods like the computer-based business planning can be used
for greater benefits.

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References
Burns, Paul. Entrepreneurship and small business. Palgrave Macmillan Limited, 2016.
Finch, Brian. How to write a business plan. Vol. 35. Kogan Page Publishers, 2013.
Haag, Annette B. "Writing a successful business plan: An overview." Workplace health &
safety 61.1 (2013): 19-29.
Hiduke, Gail, and Joseph Daniel Ryan. Small business: an entrepreneur's business plan.
Cengage Learning, 2013.
McKeever, Mike. How to write a business plan. Nolo, 2016.