Comprehensive Business Plan Report for Empire Pty Ltd's Strategy

This report provides a comprehensive analysis of the business plan for Empire Pty Ltd, a registered training organization. The report delves into various aspects of the business, including its purpose, vision, mission, and objectives. It examines the company's keys to success, competitive landscape, and company structure. Furthermore, it offers a detailed market analysis, covering target industries and marketing strategies. The report also explores the pricing strategy, and includes a review of the business plan, emphasizing the importance of annual reviews for monitoring progress and making necessary adjustments. Finally, the report includes a list of references used in the creation of the plan. This assignment, contributed by a student, is available on Desklib, a platform offering AI-based study tools and resources.

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Empire Pty Ltd Business Plan Report
Empire Pty Ltd Business Plan Report
Yi Chi Huang
E0000052
(Course)
(Tutor)
(School)
(Date)

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Empire Pty Ltd Business Plan Report
Contents
Introduction..............................................................................................................................................3
Purpose.....................................................................................................................................................3
Vision.........................................................................................................................................................3
Mission......................................................................................................................................................4
Objectives.................................................................................................................................................4
Keys To success.....................................................................................................................................5
Competitive Comparison......................................................................................................................5
Company Structure................................................................................................................................6
Market Analysis Summary....................................................................................................................6
Pricing Strategy......................................................................................................................................6
Review of Business Plan......................................................................................................................7
References:..............................................................................................................................................8

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Empire Pty Ltd Business Plan Report
Introduction
A business plan is a roadmap for your organization and outlines your goals and how
you plan to achieve them. (Grimm, 2011). Empire Pty Ltd is a registered training
organization that has been in existence for the last 12 months. From its name, the
organization stands out from other organizations. The name empire symbolizes a
certain highly ranked class and this name carries a good reputation for the organization.
A company’s name is the image of the company to its clients (Dees, 1998). The
organization’s logo however does not stand out and it doesn’t show or give a clue of
what the organization does. Empire Pty has been operating as a registered
organization. This means that it is a legal organization and accepted and recognized by
the relevant bodies in the country. This builds its reputation towards its clients.
Purpose
Every single business must play a certain role in a given niche (Gumpert, 1997). In the
purpose section of the business plan, the organization clearly states that its existence is
for the benefit of its client. It aims at providing high quality and relevant training. This
aim makes it to differ from other institutions, which according to this section of the
business plan, the organization claims that the other institutions have low quality and
irrelevant training or at least of lower value. Empire Pty aims also at providing
development solutions which are thought to improve the client’s business productivity
and performance. Lastly it aims at providing national recognition for those who are
trained through the organization.
Vision
The organization’s vision statement can be termed as a selfish and self-centered view
of the organization. It reads out that by providing excellent customer service, that it will
expand its customer base allowing the business to maintain profitability. A good vision
should be reliable and should have a target audience (Zimmerer, 2005). This vision can
only be relevant to investors who would need to place their investments in the
organization with the assurance of lots of returns. However, to the clients, this vision

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Empire Pty Ltd Business Plan Report
may be interpreted that the organization is there for their own interests and not the
clients they serve. Use of words like excellent customer service however brings
harmony of this vision towards the clients.
Mission
The mission statement is very unique and relevant in that it is divided into a short term
and long term goal. The relevance of this mission statement however is only confined to
investors who put their money towards making it a success. To the clients who would
seek services from the organization the mission statement does not have any impact on
their willingness to get the services. From the mission statement it can be vaguely
concluded that when the business plan was starting the organization did not have
enough money to start and so they had planned to ask support from interested parties.
The marketing slogan of the organization is training that makes a difference. This
slogan is very relevant to its target market. Being a learning institution, the main target
market are people who would enroll in various courses that they offer. Institutions are
very many in the communities these days and Empire Pty would have to look for a way
to outdo the others. This market slogan clearly exemplifies that it is their training only
and not the rest that would make a difference in the client’s experience.
Objectives
The objectives segment of the business plan is divided into two sections; the objective
of the business plan and the objectives of the business. In simple terms; what the
business plan document aims to achieve and what the organization aims to achieve
within a certain time frame. The purpose of the business plan as it is written is to
provide a written guide for the ongoing management and also to develop business. It
forms a strategic framework for developing a comprehensive tactical marketing plan.
The audience is owners of business and reps from state training authority.
A company’s objective need to be SMART-Simple, Measurable, attainable, Realistic
and Time bound. (Tsim, 2002). The objectives are very simple and to the point. They
are realistic and their outcome can be measured. For example, the organization aims to

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Empire Pty Ltd Business Plan Report
achieve a net profit of $100,000 in the next financial year and later a 25% increase in
profit each succeeding year. This objective is attainable and specific. It is time bound to
1year and this is good because it can be reviewed annually to determine if it has been
attained. This objective is the only evidence that the organization has enough potential
and willingness to raise profits. Investors may use these objectives to assess the
organizations willingness to grow in profits and thus entrust them with their investments.
Profit and Growth as objectives focuses on how the organization will improve its
standards and profits. Citizenship as an objective outlines the organization willingness
to work with other groups and develop strong relations. It also signifies the need for
corporate social responsibility within the organization which has become a prominent
issue globally (Moreno, 2007).
Keys To success
Empire Pty ltd gives a list of keys to success. The purpose of this may be to motivate
employees and also employers towards attaining the organizations objective and
promoting the vision and mission of the organization. These keys of success from the
company are directed towards clients, customers, students, investors and other
business partners. They include, quality, consultation, marketing and networking,
relationships, follow up and growth.
Competitive Comparison
Three classes of competitors are identified in the business plan. Knowing your
competitor gives you an opportunity to stand out and be unique so that you can
compete effectively (Aspris, 2013). Being a private registered learning institution, other
institutions like in house training departments and public training providers. Public
training providers are relatively cheaper to learn but facilities are usually below
standards and Empire can take advantage and provide quality facilities and learning. In
terms of operations, public providers which are funded by the government will tend to
have a lower cost of maintaining the institution. In house training facilities also exists.
In the business plan, Empire Pty identifies the risks and opportunities that would be
involved in. Some of the notable risk would include; a new business which is unknown
in the region, no references from former clients, limited resources, lack of funding and

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Empire Pty Ltd Business Plan Report
owner operated. Some opportunities identified include; flexibility and low start up
course.
Company Structure
Empire Pty ltd is jointly owned by two people Michael Chapman and Elliot Berkley and
would run its activities under two directors who would be in charge of the activities in the
institution. The structure of an organization is a true reflection of how day to day
activities will run smoothly (Sandy, 1990). The organization will initially operate from
home office to minimize cost. Facilities of the organization include; Computer,
telephone, mobile phone, projector, laptop, broadband.
Three types of qualification courses are offered in the organization; National recognized
qualifications, Stand-alone (Fee for Service training) and Training needs analysis. This
large scope of available courses improves the market worthiness of the organization.
Market Analysis Summary
The Market analysis strategy is based on identification of potential clients from a
number of industries. Ideally an organization should rely on a broad spectrum industries
for their market. (Aspiris, 2013). Empire Pty has been able to identify 4 who include;
Industrial, manufacturing, retail and service provider. The organization will employ
strategies in its marketing plan. Include; personal contact, cold calling, internet, yellow
pages and networking. Marketing materials will include brochures, business cards and
website.
Pricing Strategy
The pricing strategy is properly designed such as to charge less for the services, while
maintaining some equality of training and generating. Some of the determinants used to
estimate the fees includes; market rates, government funding, cost of printing materials,
one-off course vs. ongoing contract.

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Empire Pty Ltd Business Plan Report
Review of Business Plan
Finally, a review of the business plan is very important and it monitors the direction in
which the organization is heading to (Grim, 2011). It is the intention of Empire Pty to
review the business plan annually. The review will focus on; Effectiveness of marketing
strategy: number of trainees registered, number of courses scheduled, number of client
enquiries, and feedback on marketing materials/brochures; Financial management:
expenses actual to projection income actual to projection adjustments to budget
required; Strategy review: Are we targeting the correct market segment? Are we
capitalizing on networking opportunities? Are we under/over-resourced (staff,
equipment, etc.)? Is the business financially viable? Do we need to make any changes
to our scope of registration in order to meet customer needs? Are we meeting our
goals/mission (client and student feedback on training effectiveness)? What
adjustments need to be made to the business to ensure success?

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Empire Pty Ltd Business Plan Report
References:
Abrams, R. M. (2003). The successful business plan: secrets & strategies. The
Planning Shop.
Aspris, A., Finch, N., Foley, S., & Meyer, Z. (2013). Fundamental-based Market
Strategies. Australian Accounting Review, 23(4), 380-392
Black, A. (2003). Critical Testing Process: Plan, Prepare, Perform, Perfect. Addison-
Wesley Longman Publishing Co.
Capriotti, P., & Moreno, A. (2007). Corporate citizenship and public relations: The
importance and interactivity of social responsibility issues on corporate websites.
Public relations review, 33(1), 84-91.
Chawla, K. (2015). BUSINESS PLANNING ESSENTIALS: PREPARING A BUSINESS
PLAN. Journal Of Advances In Business Management, 1(3), 93-99.
Dees, J. G. (1998). The meaning of social entrepreneurship.
Fui-Hoon Nah, F., Lee-Shang Lau, J., & Kuang, J. (2001). Critical factors for successful
implementation of enterprise systems. Business process management journal,
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Grimm, H. (2011). Entrepreneur – Social Entrepreneur – Policy Entrepreneur. Zeitschrift
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Gumpert, D. E. (1997). Creating a successful business plan. The portable MBA in
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Sandy, W. (1990). Link Your Business Plan to a Performance Plan. Journal Of Business
Strategy, 11(6), 4-8.

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Empire Pty Ltd Business Plan Report
Tusin, J. (2006). Book Review: Writing and Presenting a Business Plan. Business
Communication Quarterly, 69(2), 226-229.
Tsim, Y. C., Yeung, V. W. S., & Leung, E. T. (2002). An adaptation to ISO 9001: 2000
for certified organisations. Managerial Auditing Journal, 17(5), 245-250.
Welsh, J. A., & White, J. F. (1983). The entrepreneur's master planning guide: How to
launch a successful business. Simon & Schuster.
Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2005). Essentials of
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