Restaurant Business Plan: The Redbury, Oxford Street, UK - Analysis

This report presents a business plan for a restaurant named The Redbury, aiming to establish a presence on Oxford Street, UK. The plan focuses on utilizing the Blue Ocean Strategy to differentiate the restaurant by offering high-quality food at reasonable prices to a diverse customer base, including both vegetarian and non-vegetarian options. The report highlights the potential for investment, emphasizing the demand for food delivery services and the various facilities offered to attract customers. It estimates a minimum investment of $425,000. The conclusion stresses the importance of effective planning and publicity to gain a competitive advantage and secure investor confidence. References include sources on social entrepreneurship, regional development, and the definition of the Blue Ocean Strategy.

Entrepreneurship In Business

Table of Content
•Introduction
•Main Body
•Conclusion
•References

INTRODUCTION
Business plan is an activity of designing, strategies and implementing them
to convert an idea in to business. The Current business is establishing a
restaurant business name The Redbury. The restaurant will set up in Oxford
Street, UK and offering a range of food and drink items.

Main Body
To establish a business in a particular business sector it crucial to make
effective planning and devised some strategies so that the establish aims
can be achieved in effective manner in term of getting attention of
number of customers. Blue Ocean Model is concept and theory that can
be used to capture new demand and make competition irrelevant by
introducing a product with superior features.

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The Redbury offer better quality and a wide range of food terms at reasonable cost
to all customers in term of fulfilling their diverse need. BY using its concept
and strategy the business person of respective firm can provide better products.
It s useful for brainstorming the consumers and offering them something differ
and special to the rest of the industry. For instant, the respective business will
fulfil need of both vegetarian and non-vegetarian consumers by offering food
items as per their requirements within a place or roof.

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The investor can invest fund in this business idea because in UK most of the
people are working and they order food and this firm also offer home delivery
facility to its customers. Apart from it, there are different facilities and services
offered by the venture that are able to getting attention of customers which help
in success and growth of the company. To establish this business of restaurant,
the enterprise will need $425,000 minimum amount.

CONCLUSION
This has been summarised form the above information to set a business in a
particular sector with purpose of gaining profit and increasing customer base it is
crucial that the firm will use effective publicity tool and make effective plan to
operate business so that the firm can appropriately gain competitive benefits. If
the firm has better plan then investors are ready to invest their funds in the
business.

REFERENCE
• Zeyen, A. and Beckmann, M., 2018. Social Entrepreneurship and Business Ethics:
Understanding the Contribution and Normative Ambivalence of Purpose-driven
Venturing. Routledge.
• Mitra, J., 2019. Entrepreneurship, innovation and regional development: an
introduction. Routledge.
• Definition of Blue Ocean Strategy. 2020. [Online]. Available Through: <
https://economictimes.indiatimes.com/definition/blue-ocean-strategy>.

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