Business Plan Report: Starting The Roasted Bean Coffee Shop in London

This report presents a comprehensive business plan for 'The Roasted Bean,' a proposed coffee shop in London, UK. It begins with an introduction to business plans and outlines the core aspects of the venture. The report details the business name, location (Oxford Street, London), and market analysis, highlighting the potential for growth. It describes the products and services offered, including various coffee types, food items, online ordering, and catering services. The Unique Selling Proposition (USP) focuses on quality products and services. A competitor analysis identifies key players like Kaffeine and Starbucks. The operational plan covers clear objectives, activities, quality standards, key performance indicators, risk management, staffing, resource requirements, and implementation timelines. The plan emphasizes the importance of quality, customer satisfaction, and strategic positioning within the competitive market. The report aims to provide a detailed framework for launching and operating the coffee shop, ensuring its success in the market.

Business Plan

INTRODUCTION
Business Plan refers to a particular document in which all the details which are related
with the Business are mentioned and therefore in this way it can be said that its preparation can
help the entrepreneurs a lot to be able to launch their own Business Venture in the future.
Therefore, in this way the attainment of the overall goals and objectives can be made in the right
manner effectively and efficiently by the Businesses (Dahal, 2020). This report will focus on
Starting of a New Business Venture. It has to be started so as to ensure that the enhancement in
the overall level of profitability can be made in a proper manner. In this report, a detailed and
specific focus will be made on the way Businesses are required to operate so that they can earn
the required level of profits in the future in quite a proper manner.
MAIN BODY
Name of the Business- The name of the Business will be The Roasted Bean. It is a
Coffee Shop which will provide fine variety of coffee to the different types of customers in the
market which will thus help in ensuring that the attainment of the future goals and objectives can
be carried out in a proper manner.
Location- The location of the Business will be in London, United Kingdom. It will be
located at Oxford Street, London, United Kingdom which is a very prime location for starting a
Coffee Shop because it will be visited by a lot of people in the market.
Market analysis- The Roasted Bean will have a good scope in the market. This is so
because there will be various types of customers who will require having a good cup of Coffee
and therefore in this way it can aim to enhance its profitability by expanding its Business in the
future. Therefore, the market offers fast growth to the Business Venture.
Product/Service Description- The Roasted Bean will provide a wide range of products
and services to the different types of customers in the market. Thus, in this way it can be said
that the Business will be able to ensure that the satisfaction level of the customers remains on the
higher side (Diatmika and Yuniarta, 2020). The following are the details of the products and
services to be provided by the Business to its customers in the market-
 Coffee- Coffee will be the main product of The Roasted Bean. The different varieties of
Coffee will be provided to the customers by the Business which will thus help a lot in
ensuring that their overall satisfaction level can be enhanced. Therefore, in this way the
enhancement of the overall satisfaction level of the customers can be done which will be
quite useful for the Business in the future to be able to attain the future goals and
objectives.
 Other Food Products- Other Food Products will also be provided to the customers at the
shop. Therefore, these products will be provided according to the different types of tastes

and preferences of the customers. Thus, in this way it can be said that the customers will
be able to enjoy these products along with their Coffee.
 Online ordering service- Online ordering service will be offered by The Roasted Bean
on the different types of applications. This will offer a greater convenience to the
customers as they will be able to make sure that they enjoy the great products which are
offered to them. This will help them to be able to enjoy good coffee and other food
products which are offered by the Restaurant at the convenience of their home.
 Catering service- Catering service will be offered by The Roasted Bean to its customers
so that they are able to make sure that they can get good coffee at their different types of
functions which they organize. These services will be offered by the Business at
reasonable rates to its customers so that they can be satisfied and it is able to enhance its
profitability.
Therefore, these are the main products and services which will be offered by the Business
to its customers which will be quite helpful in ensuring that the attainment of the future
goals and objectives which are related with the Business can be attained in a proper
manner. This will be quite helpful in ensuring that the Business is able to enhance its
overall level of profitability quite properly.
USP and Competitor analysis-
USP- USP of The Roasted Bean will be the quality products and services which it will
provide to the customers (Dorado Fernández, 2020). It will provide good coffee to the customers
and therefore this will ensure that the enhancement in the overall profitability can be made by the
Business in quite a proper manner effectively and efficiently. In this way, the Business will be
able to establish its operations in a proper manner in the market which will help it in making the
right progress in the future. Therefore, it is quite important for the Business to make sure that it is
able to provide good products and services continuously to the customers which will help in
ensuring an increase in their satisfaction level and it will also lead towards enhancing the overall
level of profits in a proper manner helping in attaining the required goals and objectives in the
future. Thus, it becomes quite important that the focus can be put on the management of the
overall level of needs and requirements of the customers in the future.
Competitor analysis- It is quite essential that a detailed Competitor analysis is carried
out so that the assessment of the different types of competitors in the market can be done which
will lead towards deriving of conclusions and recommendations (Fei, Jiang and Xing, 2020).
Therefore, in this manner it is quite important that a detailed competitor analysis can be
performed which will help in assessing the level of competition in quite a proper manner
effectively and efficiently. The various types of competitors which are present in Oxford Street,
London are-

 Kaffeine- It is a Coffee Shop which provides different variety of coffee to its various
types of customers in the market. It is an old coffee shop which has been operating since
a very long period of time and therefore in this way is able to satisfy the wide variety of
needs and requirements of the customers.
 Starbucks Coffee- It is a Coffee Shop which provides a wide variety of Coffee to the
customers at premium rates. Therefore, it is also an old coffee shop which has been
present in the market since a very long period of time and therefore in this way it can be
said that it satisfies its customers in a proper manner by providing them the products and
services which they like.
Thus, it can be said that The Roasted Bean faces a higher-level of competition in the
market and therefore it becomes quite important for it to ensure that it is able to prepare a
detailed strategy in a proper manner so that the various types of customers can be
targeted effectively and efficiently. Therefore, it is quite important that the management
of the wide variety of needs and requirements of the customers can be done in a proper
manner in the future. Therefore, it is necessary that the competitor analysis is done in a
right way by the Business so that it can become successful.
Operational Plan Elements-
An Operational Plan refers to a plan in which the various types of details
regarding the way in which the operations of a Business are required to be managed are
mentioned quite effectively and efficiently in a proper manner (Ippolito, 2020). The
Roasted Bean is therefore required to make sure that the following elements of
Operational Plan are considered by it-
Clear Objectives- There should be different types of objectives of the
Operational Plan which should be set within the organization. It will be highly helpful in
ensuring that the attainment of the operational goals and objectives in the future can be
carried out in a proper manner (Marques, 2020). The Roasted Bean will have the
following objectives which are required to be attained by it in the future-
 To make sure that the overall enhancement in the level of profits can be carried
out in the future.
 To ensure that a strategic and competitive edge over the competitors can be
attained in the market.
 To expand to the different locations in the city to gain more market share.
 To make the use of Innovation in the future to attract the different types of
customers in the market.
Activities to be delivered- There are various activities to be delivered by the
Business. These include providing good coffee to the customers, providing them
food products according to their taste and preferences and providing a good
experience to the various types of customers in the market quite effectively and
efficiently in the future (Niftiyeva, 2020).

Quality standards- There are various quality standards in UK which are required
to be followed by The Roasted Bean so that it is able to operate in the market and
provide its best products and services to the customers in the market (Okpoti-
Paulo, 2020). Therefore, by ensuring that these standards are properly followed
the Business will be able to provide the best products and services to the
customers thereby enhancing their satisfaction level and ensuring that the
enhancement in the overall profits can be done. Thus, in this manner it is quite
important that the best quality standards are maintained by the Business to attain a
strategic and competitive edge in the market over the competitors effectively and
efficiently.
Key targets and Key performance indicators- They are required to be set
because it is quite important to make sure that the Business is able to assess its
overall level of performance in a proper manner and therefore can attain the wide
variety of goals and objectives effectively and efficiently (Pham, 2020). The
Roasted Bean is require to make sure that by using them an improvement in the
performance level can be made if there is a requirement of doing so which will
help the Business in making the right progress in the future.
Risk management plan- It is quite essential that the use of a Risk management
plan can be made which will be useful in ensuring that the level of risk which is
present for an organization can be managed in a proper manner quite effectively
and efficiently (Raupova, 2020). Therefore, in this way its use can help the
organizations to be able to mitigate the level of risk which is present. Thus, it is
important for The Roasted Bean to prepare this plan which will be quite helpful
for it in managing the level of risk in quite a proper manner and therefore attain
the required goals and objectives.
Staffing and resource requirements- The Business Organizations have these
types of requirements and therefore it is quite essential to fulfill them. The
Roasted Bean will have these requirements because it has to make sure that the
operations can be managed in a right way so that it is able to attain its goals and
objectives in the future. Thus, it is essential that the appropriate attention is paid t
towards these requirements which will be quite helpful for the Business to be able
to manage its operations in a right manner.
Implementation timetables- The Implementation Timetables which The Roasted
Bean will set for implementing its Operational Plan is 1 month. This is a period of
time in which the Business has to make sure that it can implement its Operational
Plan to be able to achieve a higher-level of efficiency and effectiveness in the
management of the operations in a proper manner. This will be quite helpful for
The Roasted Bean to be able to make sure that the attainment of the future goals
and objectives can be done in a right way which will be helpful for the
organization in the future to attain sustainable level of success in the market.

A process for monitoring progress- The use of KPIs and Benchmarking can be
made so that the monitoring of the progress which is being made can be done
quite properly. Therefore, in this manner The Roasted Bean will be able to make
sure that the overall level of progress can be effectively and efficiently monitored
by it which will help it a lot to be able to ensure that the required improvements
can be made quite effectively and efficiently in a proper manner.
Risk and Contingency Plans- The use of such type of plans is quite essential for
The Roasted Bean because through their use the mitigation of the risks is required
to be carried out which can be quite helpful in ensuring that the Business makes a
steady progress quite properly in the future.
Sales and Marketing Strategy- Sales Strategy of The Roasted Bean will be to
make sure that the aggressive tactics are used so that the enhancement in the
overall level of sales revenue can be made quite appropriately (Roy, 2020). This
will help in generating the profits in the future. Also the use of the following
Marketing Strategy is required to be made so that the Business is able to enhance
its presence in the market quite properly-
 Product- Business will provide Coffee and other food products to the various
types of customers in the market which will help in meeting out their needs and
requirements.
 Price- Business will make the use of Penetration Pricing Strategy so that the
market can be penetrated effectively and efficiently and therefore the right price
can be used so that the attainment of the future goals and objectives can be made.
 Place- Business will be located at Oxford Street, London, United Kingdom. This
place offers it different opportunities for the purpose of enhancement of the
overall level of growth quite effectively and efficiently in a proper manner.
 Promotion- Business will undertake aggressive promotional strategies through
which it is able to ensure that it reaches the wide variety of customers in the
market which will help it in enhancing the overall level of revenues in a right
way.
Finance and Funding plans- These plans will be used by ensuring that the
Business is able to make the use of the right sources of finance. Funds are
required for meeting out the different types of needs and requirements of the
Businesses and for the purpose of making a steady progress in the future in a right
manner (Salverson, 2021). Different parameters are required to be considered by
the Businesses before selecting a particular source through which the funds can be
obtained. The sources of Finance which can be used by it are as follows-
 Venture Capital- It is a particular source of fund in which the Business is
provided with the initial start-up capital so that its operations can be started. The
institutions who provide funds to the Business usually demand a particular stake
in the equity and therefore this creates an impact on the decision-making of the
business. Therefore, this can be quite helpful in ensuring that the management of

the needs and requirements of the Business can be done in a proper manner and
the Business is able to enhance the overall level of profitability in a right way
(Sharifgalieva, 2020).
This type of funding is mainly used by those Businesses who are new to the
market like The Roasted Bean. This is so because this type of funding is easily
available to the Businesses and therefore provides the required level of ease to
them. Thus, it is a highly recommendable option for the Businesses.
 Bank Loan- It is the source through which the Businesses are able to make sure
that they are able to get the required amount of funds from the Bank as Short-
Term Loan, Medium-Term Loan and Long-Term Loan which can allow them to
be able to make sure that the funding needs and requirements can be met
effectively and efficiently (Silva Gabriel and Jordana Perpiñá, 2020).
The use of this type of funding is recommended for the Businesses because it does
not dilute their equity and the funds are available as per their needs and
requirements and therefore can be used by them accordingly.
Justification- The use of Bank Loan is recommended to be made by The Roasted Bean
because this will help in ensuring that the Business is able to get the required amount of funds
and thus in this way is able to make the required level of progress in the future which will be
quite helpful for it. The use of this particular source will not dilute the control of the management
on the Business Operations which will help it in taking the required decisions.
Management team- The formation of a Management team is recommended for The Roasted
bean because this will be helpful in ensuring that the proper functioning of the Business is made
possible. Thus, in this way it can be said that in this way the Business will be able to attain the
desired level of success in the future (Yrjölä, 2020). For this, it is essential that a team of good
managers who can look after specific departments is formed which help in ensuring will better
functioning of the organization in quite a proper manner in the future.

CONCLUSION
From the above report, it can be concluded that Business Plan is required for the purpose
of ensuring that a particular Blueprint of the Business can be prepared. It is quite crucial because
through making its use the Businesses will be able to manage their operations in quite a proper
manner in the future effectively and efficiently. Thus, the management has to focus on its
preparation. It has several elements which are required to be considered and therefore it is quite
essential that the management of the Businesses is able to identify the way in which the needs
and requirements of the Business can be met which will be quite helpful for the Business in
growing in the future.

REFERENCES
Books and Journals: