BM564: Enterprise & Entrepreneurship: Robo Restaurant Plan

This business plan outlines the strategy for launching a new restaurant in the UK, named Robo Restaurant, which aims to provide a unique dining experience through automation. The plan details the restaurant's vision, target customers (B2C), and Unique Selling Proposition (USP), which involves using robots to serve customers and offering fusion dishes. It also includes a competitive analysis, skills assessment of the owner, and detailed financial projections, including cash flow, break-even analysis, and profit and loss statements for the first two years. The plan also covers sources of funding through a bank loan and crowd funding, and strategies for effective business control. The business plan concludes that the restaurant's success will depend on its attractive ambience and the use of new technologies for efficient operations, and the provided references include books and journals related to business planning.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduction .................................................................................................................................3
Vision for your Business Idea .....................................................................................................4
Customers ..................................................................................................................................4
Competitors .................................................................................................................................4
Skills analysis ..............................................................................................................................5
Financial details...........................................................................................................................5
Projected cash flow for two years:...............................................................................................5
Sources of funding.......................................................................................................................8
Effective control ..........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
A business plan is prepared for new restaurant that will be situated in UK. The unique
feature offered by this restaurant is that it is using automated systems for delivering services to
customers. This restaurant will provide effective services to people of UK. Main objective of
business plan is to make money by establishing a restaurant. There are different tasks and
activities involved in the procedure for conducting this plan. This plan will provide information
about details of restaurant customers, competitors, skills, financial data and sources of funding.
MAIN BODY
Introduction
There is a new restaurant which is going to open in UK. This is going to be a pleasant
ambience restaurant where people can chill and spend leisure time. As the name reflects
automation, this restaurant's name is Robo restaurant. There are different variety of food
provided to customers. They can also enjoy other services including soft and hard drinks. All the
food items are of high quality and main emphasis is on providing good quality food and drinks.
The menu for new restaurant will be shown on digital tablet. Customers can choose their dishes
on this tab and order will be received in kitchen, directly to chef.

There are new fusion dishes involved in menu. These will be helpful in attracting more
number of customers. Robotic technology is used for taking food orders. This restaurant will
provide whole unique experience to customers and clients. This restaurant has taken copyright
for managing intellectual property.
Vision for your Business Idea
The vision of Robo restaurant business idea includes enhancing customer experience,
sustainability of environment as well as growth of organisation. Vision statement of respective
restaurant is mention below –
“To provide enhance business activities by providing valuable products and services to
customers by considering sustainability of environment with the motive of enhancing their visit
experience in the restaurant.”
Customers
Target customers of the chosen company will be the local people residing in the United
Kingdom who are interested in going to new restaurants. The targetted customer segment of
Robo restaurant will be B2C. The restaurant will set moderate prices for its products as well as

services so that a greater number of people are attracted and interested in buying the same.
People who have an average to high income levels would be able to afford the products and
services of Robo restaurants. The Unique Selling Proposition (USP) of the respective restaurant
will be that that it will develop its product list by taking into account the taste of customers
within the United Kingdom. Apart from this, robots will be programmed in order to serve the
dishes to the customers. This will help the restaurant to attract a greater number of customers
and increase overall profitability. Latest technology will be implemented within the restaurant
which will provide the customers an enhanced experience. Therefore, the restaurant will be able
to deliver quality services and experience to the customers. There are less number of restaurant
that currently offer services that are similar to Robo Restaurant.
Competitors
There a number of restaurants that offer similar food and drink services to the customers.
Therefore, it is important for the respective restaurant to carefully analyse the competition as it
will allow them to formulate and execute better strategies. The major competitiors of Robo
restaurant are McDonald, KFC, Hilton and Holiday Inn. These companies have a greater market
share as compared to Robo restaurant. This is because they have been operating in the industry
for a very long time and have a strong hold of the market. The market area of Robo restaurant is
comparatively less as it is new in the market. The restaurant will take into account the needs as
well as preferences of the customers. This will enable it to build a strong and positive relation
with them and increase overall sales. The restaurant will also use latest technology in order to
gain a competitive advantage against competitors.
Skills analysis
The owner of the restaurant will be required to possess various skills in order to run the
business operations effectively. These skills will not only help in enhancing the overall
performance of the business, but also accomplish the desired goals. Some of the skills can
include effective decision-making skills, analytical skills, technical knowledge etc. since the
restaurant involves the implementation of latest technology, having technical skills would be
very important for the owner. Lack of these skills will impact the business performance as well
as market share.

Financial details
Projected cash flow for two years:
Particulars Year 1 (£) Year 2 (£)
Cash receipts:
Sales revenues (@ price of 50 pounds) 50000 95000
Business loan 40000 -
Income from other sources 1500 5000
Opening balance 25000 -
Total cash receipts 116500 100000
Cash payments:
Cash purchase 8000 9500
Variable expenses (A)
Direct material 15000 11500
Wages 8000 10000
Direct labor 5000 4500
Commissions 3000 2500
Fixed expenses (B)
Interest on loan 10000 10000

Insurance expense 15000 15000
Rental expense 25000 25000
Utilization costs 20000 20000
Total cash payment (A+B) 101000 98500
Net surplus/Deficit 15500 1500
Calculation of breakeven point:
Data gathered from above table:
Particulars Year one(£) Year two(£)
Variable cost 31000 28500
Fixed cost 70000 70000
Selling price 50 50
Sales revenue 50000 95000
BEP in units: Fixed cost/contribution
Contribution: Sales-variable expenses
Particulars Year one(£) Year two(£)
Sales 50000 95000
Variable expense 31000 28500
Contribution 19000 66500
Hence, BEP in units will be as:
Particulars Year one Year two
Fixed cost 70000 70000
Contribution 19000 66500
BEP in units 3.68 or 4 Units 1.5 units

BEP in revenues: Fixed cost/PV ratio
PV ratio: Contribution/sales*100
Particulars Year one Year two
Contribution 19000 66500
Sales 50000 95000
PV ratio 38% 70%
Hence,
BEP in revenues:
Particulars Year one Year two
Fixed cost 70000 70000
PV ratio 38% 70%
BEP in revenues 184210 Pounds 100000 Pounds
Projected profit and loss account:
Particulars Year one(£) Year two(£)
Sales revenue 50000 95000
Less: Cost of sales
Variable manufacturing overheads 28000 26000
Fixed manufacturing cost - -
Closing stock - -
Opening stock - -
Total cost of sales 28000 26000
Gross profit 32000 69000
Less: Fixed non-manufacturing cost 70000 70000
Less: Variable non-manufacturing cost 3000 2500
Net loss -41000 -3500

Breakdown of startup cost:
Particulars Unit cost(£) Total cost(£)
Material cost 60000
 IT software 15000
 Robots 25000
 Food material 20000
Employees expenses: 23000
 Training of employees 5000
 Salary to employees 15000
 Hiring cost 3000
Maintenance expenses: 500
 Repairing cost 250
 Maintenance cost 250
Total cost 63500
Sources of funding
Funding for this restaurant project is done through bank loan and crowd funding. The
owners of Robo restaurant will take bank loan. This will be useful for this restaurant as it is a
startup and when business will be expanded in few years then it will be easy to repay bank loan.
There is an interest rate decided by the bank and restaurant has to repay it. Crowd funding is the
way by which this restaurant will collect fund and money from different people. This will be
helpful in managing plan effectively.

Effective control
The business activities are controlled and managed properly for attaining the organisational
goals and objectives. Robo restaurant has the responsibility of providing effective nad quality
services to people by utilising resources properly. Management information system (MIS) will
be used in this restaurant for handling different activities and tasks.
CONCLUSION
From the above report it can be concluded this restaurant's business plan is apt and the
planning includes budgetary planning, forecasting analysis, technological requirement and social
needs. The new restaurant will have attractive ambience and it will increase number of
customers. New technological advancement is used within restaurant for managing and
controlling the operations in restaurant. This enhances efficiency of work.

REFERENCES
Books and Journals
McKeever, M., 2016. How to write a business plan. Nolo.
Gabler, C.B. and et.al., 2017. Developing an environmentally sustainable business plan: An
international B2B case study. Corporate Social Responsibility and Environmental
Management, 24(4), pp.261-272.
Galai, D., Hillel, L. and Wiener, D., 2016. How to create a successful business plan: for
entrepreneurs, scientists, managers and students. World Scientific.