Business Plan: Romanian Restaurant Project - Marketing and SWOT

This business plan outlines the vision for a Romanian restaurant focused on providing high-quality food to address health issues. It includes an overview of the business goals and objectives, emphasizing the potential to capture market share by offering healthy food options. The plan analyzes the competitive landscape, highlighting the importance of market awareness and differentiation. A detailed marketing plan incorporates the 4Ps (Product, Price, Place, Promotion) and a SWOT analysis to assess strengths, weaknesses, opportunities, and threats. The target market encompasses all age groups, and the plan emphasizes the need for effective promotion. The restaurant aims to provide healthy breakfast options and energy drinks, understanding the importance of strategic pricing and place selection. The plan also identifies key threats, such as market competition and pricing strategies, and emphasizes the need for robust marketing strategies to increase results.

BUSINESS PROJECT PLAN
VISION
The vision to provide the best quality food to people so
that the health issue which people are facing can get
eliminate
An overview of your proposed business
is (including the vision, objectives,
goals)
Overview of the business goal, objective and vision: -
Romanian restaurant are working very hard in to make a
huge market in the market. They will work on the vision
to provide the best quality food to people so that the
health issue which people are facing can get eliminate.
SWOT analysis
An evaluation of the competition; of the industry
itself and for the company specifically
There are a lot of competition in the Newmarket and it is important for the
Romanian Restaurant to make sure they are considering the knowledge of the
market so that they can develop the process of working in the market. There are
competitors which are having a lot of experience In the market and can be a huge
threat to the organization.
Your own background and expertise
The business idea of the restaurant into the market and making sure that people are
facing issues of the health and digestion due to bad quality food
An overview of your target
market
The target market refer to the people the
organization is focusing on, it is important
for the Romanian restaurant to make sure
that they are working on the
segmentation and targeting with
positioning of the market. It helps in
understanding of the business market
they will work and also provide a great
advantage in understanding the situation
market is facing. The target market of the
Romanian restaurant are all type of age
group of people in the country as they are
providing the health product and services
which are beneficial for every age group
of people.
Overview of the marketing plan (4P’s)
4ps of the marketing plan are the marketing mix of the organization. They are
the marketing factor which the organization look while planning a marketing. Here
are the 4ps of marketing mix:
Product: The core aspect of the idea of product which the Romanian restaurant are
preparing is that they are focusing in the breakfast with the energies drink to provide
a boost to the health in the morning to the people.
Price: the pricing strategies of the organization is to make sure that they made
strategies which are reasonable enough so that even the middle man can buy the
product and services.
Place: it is important for the organization to thinking according to there idea and it
can be done by the choices of the place they are looking.
Promotion: Promotion is one of the most important thing for the Romanian
restaurant as they are proving with the new idea in the market, and they need to
make sure that they are utilizing all the resources where they can promote there
product and services in the market.
Your own
background and
expertise
The business idea of the restaurant
into the market and making sure that
people are facing issues of the health
and digestion due to bad quality food.
The research helped a lot in the idea
of the restaurant and the restaurant
will provide the best quality product
and services in the market so that
they can change the issues people are
facing in the market.
Strength: the strength of the idea will be the lack of market
awareness of people about the health issues they are facing are
due to the food they are consuming. It will become the
strength for the company to achieve business goal and
objective when they will provide the information in the market
about there plan.
Opportunity: this is a new idea, and they are having
a huge opportunity in different location as they are
providing the healthy food and supplies to the
audience. It will be a great benefit for them as they
are working on a new idea.
Weaknesses: there are also different organization
and the competition in the market they will face or
can face is huge. The restaurants is one of the tough
competition market where its become hard to survive
with new ideas.
Threat: the market competition is one of the threat
and the pricing strategies which the organization is
planning can be a threat to them. They need to make
sure that they are developing a better marketing
strategies to increase the result.