Anglia Ruskin University: MOD006960 Shredded Spa Business Plan Report

This report presents a comprehensive business plan for Shredded Spa, a luxury spa and salon located in London, UK. The plan outlines the business overview, including the services offered (hair styling, massages, facials, and more), the target market (elite class), and the immediate and future business aims (providing high-end services and market leadership). It details the management structure, including team skills, roles, and responsibilities, and identifies skill gaps. The report includes a market analysis, competitor analysis, and marketing strategies, with a focus on a 4Ps marketing mix (price, place, promotion, product). It also covers operations and logistics, including premises, equipment, and legal requirements, as well as cost and pricing strategies. The business aims to offer a competitive advantage through high-end services, affordable pricing, and a combination of spa and salon offerings. The report incorporates primary and secondary market research, including a questionnaire, and analyzes two key competitors. Overall, the plan provides a detailed roadmap for Shredded Spa's launch and growth in the competitive spa and salon market.

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Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When and
how)
For this the business that is chosen is Luxury spa and salon in the London,UK. This business provide
the high end services with various other benefits and has the potential to gain the market share.
Shredded spa deliver numerous services with relaxing, rejuvenates atmosphere where it calms the
minds and soul. This business is done in the partnership of Steve Thomas, Linda Hill with the equal
portions of the business operations. This will be located in the London which is prime location of the
UK and the demand of this is increasing day by day.
1.2 Describe your core product or service:
This provide many several variety of mind and body relaxing and healing services and products that
will give complete calmness to the customer. This salon is unisex where males and females are allowed.
This includes all types of hair styling services and body massaging services will be provided from
trained professionals (Omar and Jumaa, 2019). The spa business include the holistic methods of
massage, body work and energy work and that gives optimum satisfaction to the customer. This
provides the facility of salon also such as therapeutic massage, manicure, facial, sauna, specific
complementary product offering and Reiki.
1.3 Your immediate and future business aims:
Business aim is to provide multiple other services also with greater services and brings maximum
customer from all age groups and be leader in the market gives high-end services to the people. In
future the main aim is to provide best services and make customer attracted towards the organisation
and do not consider any other spa and salon. To satisfy the customer and to retain all potential

customer to ensure long term gain in future period of time.
1.4 Please state the amount of seed capital required and partner investment
: (Up to a maximum of £40,000)
Amount of seed capital £40,000 used for designing app and promote at large level. Along with giving
immediate payment to site developer and advertising of application to achieve goals of business.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferable and
professional skills as per your current CVs only).
Skills that need in professionals are as follows-
 Employee need to be professional trained in delivering the customer services effectively and
should know how to handle the types of customers.
 Efficient listening skills and excellent communication skills to able to deliver the best services.
 Experience in selling as they required to sell their beauty products and services (Yan, F., and
et.al., 2020).
 Hands-on experience in massage techniques, manicure, pedicure, waxing and therapies of body
and hand.
 In this report it is necessary to complete the overall efficiency and develop the innovative
services and products.
2.2 Each team member’s roles and responsibilities:
Marketing team member:
 Marketing team helps in discussing the overall issues and to daily basis and provide proper
solution to the organisation.
 The need to co-ordination between marketing and finance departments as they need to get
refund from the perform duties.
 To suggest that what could be improved in order to build the effective performance of the
company and make the things smoother and easy.
Finance team member
 The major responsibilities is to plan budget for the budget for the function that is conducted by
the company.
 Their main function is to utilise the resources in proper manner and reduce the waste that
happen in the organisation.
 Manage the cost by dividing the fund in each department as the needs and requirements.
Human resources team member
 Handling the conflicts which are arising between the departments and among employees
 Increasing the motivation among the employees and give timely development sessions to the
new employees.

2.3. Identify your company’s skill gaps, then chose one role and create an
advert with the skills required and their roles and responsibilities.
Shredded spa and professional team in which they identify the skill gap in between different team
members so for this they hire manager to give long term services that facilitates many benefits.
Advertising for Manager
There is post that is vacant for the Manger at Shredded spa. The roles and responsibilities of manager is to
manage and monitor various teams member that working in different departments and areas. This is very
essential to manage and handle he skills of other employees. The candidate must have an experience of
more than 5 years and must have excellent communication skills to grab the attention of the customer.
Interested candidate can apply at [e-mail] on or before the April 30, 2021

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed
customers based:
The members of these market segment have luxury money on hand and lead professional live filled with
stress at continuous level and all persons needs hair and styling and make look good style. People love to be
pampered and love and achieved level of modicum level. This refers to the fulfilling the needs of customer.
Target market is both female and males and people targeted in this were elite class. This includes the
optimum benefits of the organisation when high class people were coming into spa and salon. This area is
more popular and it is continual development of area and now it more popular area in the city (Zyphur, and
et.al., 2020).
3.2 Describe your perceived competitive advantage/USP:
Competitive advantages of organisation is refers to benefits of the company that is provided by the business
and some are as follows-
 Customer will choose the spa and salon which provide all kinds of high-end services with best
quality products and services.
 This gives tough competition to all other high-end spa and salon available in the city and with
affordable price as compared to others.
 The USP of the company is that it provides salons, Day spas and Day spas & Salon and combine the
services with affordable and reasonable price (Kaya, E., and et.al., 2019) .
 This also provide the combination of services and that try to compete the combined spa- salon and
gives the major competition to all other competitors.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
The market research that will be done in this primary and secondary were it collect all necessary
information. For the secondary research business prefer government data, other research reports, articles and
news report. For primary research the data will be conducted through marketing department that publish
online and questionnaire (Hernán, Hsu and Healy, 2019).
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Market research is required to be complete in two methods primary and secondary. For conducting primary
research questionnaire has been prepared where 40 respondents answering the questions.
Questionnaire
Particulars Frequency
1. Do you feels good and fresh after getting Spa?
a. Yes 40
b. No 10
2. Does spa and massages helps to release muscular tension? Frequency
a. Yes 35
b. No 15
3. Are You satisfied with Shredded spa and its services which it provides? Frequency
a. Yes 30
b. No 20
4. What changes do you want to add in Shredded spa ? Frequency
a. To maintain the hygienic and proper sanitization 25
b. To follow the cost leadership strategy 10
c. To introduce the changes and new services to their customers 15
5. Do all employees of Shredded spa are properly trained and experienced Frequency
a. Yes 40
b. No 10

4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain
how your business will compete with them) (You may consider a SWOT here)
There is need to consider the apps which is providing same facilities to many people and two owner
are giving the business can offer exactly same type of USP and will give advantages to concentrate on future
and existing future competitors.
 Strength- The main strength of organisation is providing the goods and services in lower cost at
high-end quality and will lead to certain benefits to the organisation (Gil, and et.al., 2019).
 Weakness- It is is new business that will need too much trust on different activities and will get
difficult to gain the confidence so fast and quickly.
 Opportunity- People become so aware about the different services and products provided by the

many business and become difficult to handle them effectively.
 Threat- In market share there is lots of competition because most people provide many other
benefits and different types of services which might be difficult for the company (Omar and Jumaa,
2019)

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps
etc. )
In the marketing strategy there are 4ps such as-
 Price- The price component of business is refers to important factor and in this company the
price factor is necessary and the price is affordable.
 Place- In this business, the place is chosen is prime location that is London, UK that going to
attract many Elite people.
 Promotion- The strategy that will be used in this is newspaper, radio and publicity through
mouth which help in achieving the objectives.
 Product- The product that will be used were spa and salon services and marketing of beauty
product (Carver, 2019).
4.3b. How and where will you launch your product or service.
The salon will be launch at place where salon and spa is located through inauguration from Hollywood
celebrity (Janssenswillen, and et.al., 2019).