Innovative Business Plan: Feel the Sky Restaurant in Mumbai, India

This business plan details the launch of Feel the Sky Restaurant in Mumbai, India, a unique venture offering healthy vegan cuisine at a height of 70 meters with scenic sea views. The plan addresses the increasing demand for healthy eating options and provides a solution by offering innovative dining experiences. It includes a market analysis focusing on demographic and geographic segmentation, targeting individuals aged 20-60 with high disposable income. The restaurant aims to differentiate itself through its unique location and healthy food options. The plan covers problem identification, solution, opportunity, target market, competition, and financial projections, providing a comprehensive overview of the business's strategic direction and operational framework. Desklib provides a platform for students to access this and other solved assignments.

Developing The
Business Plan

INTRODUCTION
Business plan is generally a systematic document which helps in regulation and
describing all the core activities which are being taken by the organisation along with the
objectives and their goals. In order to manage the effective business practises their is required to
manage a proper business plan through which all the goals, vision, mission and the other
important aspects are mainly being covered. It helps in managing the guiding principles through
which the organisation can opt steps in procedural manner. In this report their will be provided a
business plan which will provide all the problems, solution along with the competition,
opportunity and the financial projection. Further it will also give the current status, management
team details and the summary.
TASK
Problem
In today's time there is been seen that a lot of people are emphasising on healthy eating
habits due to which they sacrifice most of their favourite foods, desserts and the other beverages.
It is been seen that usually all the desserts are nowadays being made with lot of calories which
are not healthy for eating and also effect the people's diet and the health. It is important to give
the individuals a good healthy lifestyle without making them to leave their favourite food. In
order to attract the customers and provide innovative approach, the business plan is aimed to
bring a innovative experience to the customers.
Solution
In order to overcome all such issues a new restaurant will be started named Feel the sky
restaurant in Mumbai, India. This will be a new venture in which all the healthy vegan food will
be offered to consumers on the height of 70m which will give them the experience of fascinating
nature along with healthy food with the sea side view.
Opportunity and target market
Segmentation- This is generally a process which helps in abiding all the target market areas in
smaller groups as according to the need of the customers:

 Demographic- this is mainly the age, incomes and the gender which is covered in it.
 Geographic- It implies the physical stores and the locations like the country, city or the
religion.
 Psycho-graphic- this manages all the interest and the customers personality like the
values, belief, interest etc.
 Behavioural- it provides all the loyalty of the customers and their purchasing patterns.
The company will segment on the demographic and geographical basis as they will
consider all the age groups and on the income of the individuals.
Targeting- This is generally the specific group on which the company is focusing or the group of
people on which they are analysing the service and the product. High on sky restaurant will focus
on the customers of age group of about 20-60 of both male and female which attains and have
high disposable income and are ready to consume food in India
Positioning- This is mainly the difference in the product through which the company will stand
out different from all. And the unique identity. High in the Sky restaurant will manage and apply
all the new experience of eating on the maximum height with a rich taste of healthy food with an
amazing view that will make it different from all.
CONCLUSION

REFERENCES
Books and Journals