Business Plan for Sportivity: A New Sports Apparel and Shoe Venture

This essay outlines a comprehensive business plan for Sportivity, a new venture focused on sports apparel and shoes. It begins with an executive summary and introduction, followed by a detailed examination of the business's details, including location and target market. The essay conducts a thorough market analysis, assessing the competitive landscape and identifying key competitors like Nike and Adidas. It delves into product and service offerings, considering segmentation by age, gender, and income status. A competitor analysis using Porter's Five Forces is presented, evaluating the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and competitive rivalry. An operations plan includes budget considerations, inventory management, and marketing strategies. The essay also addresses risk and contingency planning, identifying financial, strategic, and environmental risks, and proposes mitigation strategies. The plan includes sales and marketing strategies, finance and funding plans, and a discussion of the management team. The conclusion summarizes the key findings, emphasizing the importance of strategic planning and risk management for the success of the new business venture. References are included to support the analysis.