Comprehensive Business Plan: Market Need, STP, and Value Proposition

This document presents a comprehensive business plan focusing on 'Online Medicos,' a venture designed to provide quality medicine supply services. It identifies a market need driven by increasing health awareness, enhanced technical trends post-COVID-19, environmental friendliness, and enhanced sustainability. The plan details the value proposition, emphasizing quick and accurate service, and incorporates a customer profile analyzing gains and pains. A value map illustrates gain creators, and the STP model is used to identify target customers. The revenue model outlines how the company will generate financial income. The business plan references several academic sources to support its analysis and strategic recommendations. Desklib provides access to this document along with a wealth of study tools and resources.

Business Plan

Table of Content
 Introduction
 Business Idea
 Market Need
 Value proposition
 Value Map
 STP model
 Revenue Model

INTRODUCTION
Business plan means those documents which is used
over developing important information over business.
In this presentation business idea has been included
with sustainability in market. Its contains marketing
needs of organization with sustainability present in
market.

Business Idea
This is one of good time to initiate an organization
towards protection of environment which leads
upon providing initiation over improving health of
people. The business idea is to provide quality of
services in relation to medicines supply to customer
ordering. This improves health and provide relief to
people in relation over infection and illness or
various other disease.

Market need
 Increasing heath awareness: It has been used over the increment in the
awareness of the health of the people of United Kingdom that makes individuals
concerned developed over the focus as well as health of the people.
 Enhancing technical trends: Because od fear of COVId-19, customers are
ignoring to go out of their homes as well as becomes dependent on technologies
that is significant in order to ignore physical touch. This is very crucial for the
purpose of reducing fear of spreading infection of pandemic disease that is
necessary for maintaining the health o customers.

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 Environment friendliness: Such kind of products are fastly bought by the
customers by organizations in comparison to other products. There is
enhancement in awareness among people for the purpose of the environment
within the country.
 Enhanced sustainability: Sustainability is considered as a significant element of
business that gets adopted by the organizations. Online Medicos also adopts
various practices of the sustainability within the workplace that is crucial because
it does not cause harm to the organization.

Value Proposition
Value proposition means those model
which is used over making sure that an
organization is able to fit within market
with the help of its products. It provides
over detail relationship over various
parts like customers segment and value
proposition.

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Customer profile:
 Gains: In online medicos manager of the company provides product and services
with the adoption over sustaining practices within an organization. This make
services provided in quick and accurate manner. They are required to keep
preferences of customers in mind which makes product circulation possible within
market.
 Pains: In online medicos the medics which are harmful for human body is not
provided without uploading prescription of doctor up[on the app.

Value Map
 Gain Creators: Gain creator are defined in various ways that over products and
service within a organization creating gains over additional value of customers. As
per this services is provided over online portal. Through online services practices
is provided over online portal making more gains created over medic selling.

STP to Identify Target customers
STP analysis means those tool used by an
organization over prioritizing new product within the
market.It helps them to develop more personalised
marketing material that communicate in order to
provide values and benefits for goods sold by
companies in market.
 Segmentation
 Targeting
 Positioning

Revenue Model
 Revenue model refers to a framework which generate financial income for
company.
 It identify revenue sources and values offered by companies and who is paying
for that values.
 It is key component of a business model which his used for identification of
products and service developed by companies in order to generate revenues and
different ways in which these are sold in market.

References
 Balducci, B. and Marinova, D., 2018. Unstructured data in marketing. Journal of
the Academy of Marketing Science, 46(4), pp.557-590.
 Hill, T., 2017. Manufacturing strategy: the strategic management of the
manufacturing function. Macmillan International Higher Education.
 Goldberg, M.E., Fishbein, M. and Middlestadt, S.E. eds., 2018. Social marketing:
Theoretical and practical perspectives. Psychology Press.
 Baron, S., Harris, K. and Hilton, T., 2018. Services marketing: text and cases.
Bloomsbury Publishing.