Sunshine Theatres Business Plan: Startup in Stirling, UK - Analysis

This document presents a comprehensive business plan for Sunshine Theatres, a five-screen movie house located in the central city market area of Stirling, UK. Founded by Sam Jonas and Steve Bryan, the theatre aims to provide fair-priced, high-quality entertainment with excellent customer service. The plan includes a company overview, market segmentation focusing on families and young adults, a competitive analysis highlighting price, place, and promotion, and a SWOT analysis. The marketing strategy emphasizes fair pricing and strategic placement in a high-traffic area, utilizing television, hoardings, and word-of-mouth promotion. The operating plan details the physical resources required and a break-even analysis. Financial projections include start-up funding allocation, a projected balance sheet, and a financial plan analysis based on an initial investment of $50,000 from the founders. Desklib offers more business plan samples and study tools for students.