This business plan outlines the strategy for the 'Tasty To Go' fast-food restaurant, focusing on its location in the UK. The plan begins with an introduction that explains the motivation behind the business choice, the process of generating the business idea, and a feasibility study that includes initial investment costs. It details the products and services, including a diverse menu of food items, and market opportunities, analyzed through PESTEL and marketing mix frameworks. The report assesses the attractiveness of the industry through Porter's Five Forces and concludes with the restaurant's vision of providing excellent customer satisfaction. The plan highlights key elements such as brainstorming for idea generation, and the use of various promotional techniques. The report is a comprehensive overview of the business, providing insights into its operations, market position, and future goals, with references to relevant literature. This assignment is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.
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