Air and Sea Travel: A Detailed Business Plan for Success

This business plan details the operations and strategies of Air and Sea Travel, a travel agency specializing in travel packages within the Asia-Pacific region. The plan includes an executive summary outlining objectives, mission, and key success factors. It covers company details such as ownership, start-up summary, and location, followed by service descriptions and a competitive analysis. The market analysis section segments the target market, analyzes market needs and trends, and assesses the competitive landscape. The strategy and implementation summary focuses on value proposition, competitive edge, and marketing and sales strategies. The management summary outlines the organizational structure, and the financial plan provides important assumptions, break-even analysis, projected profit and loss, cash flow, and balance sheet. The plan aims to secure a 15% margin on airline travel, achieve over 10% sales from online services, and develop strategic alliances in the Asia-Pacific region. It emphasizes differentiation, quality, and effective market segmentation to target adventure travelers.

Running head: A BUSINESS PLAN
A BUSINESS PLAN
Name of the Student
Name of the University
Author Note

1
A BUSINESS PLAN
Table of Contents
1. Executive Summary...........................................................................................................3
1.1 Objectives....................................................................................................................3
1.2 Mission........................................................................................................................3
1.3 Key to Success.............................................................................................................4
2. Company Summary................................................................................................................4
2.1 Company Ownership........................................................................................................4
2.2 Start-up Summary............................................................................................................4
2.3 Company Locations and Facilities...................................................................................5
3. Services..................................................................................................................................5
3.1 Service Description..........................................................................................................5
3.2 Competitive Comparison.................................................................................................5
3.3 Sales Literature.................................................................................................................6
3.4 Fulfillment........................................................................................................................6
3.5 Technology.......................................................................................................................6
3.6 Future Services.................................................................................................................7
4. Market Analysis Summary.....................................................................................................7
4.1 Market Segmentation.......................................................................................................7
4.2 Target Market Segment Strategy.....................................................................................7
4.2.1 Market Needs............................................................................................................8
4.2.2 Market Trends...........................................................................................................8

2
A BUSINESS PLAN
4.2.3 Market Growth..........................................................................................................8
4.3 Service Business Analysis................................................................................................8
4.3.1 Business Participants.................................................................................................9
4.3.2 Distribution Patterns..................................................................................................9
4.3.3 Competition and Buying Patterns.............................................................................9
4.3.4 Main Competitors......................................................................................................9
5. Strategy and Implementation Summary...............................................................................10
5.1 Value Proposition...........................................................................................................10
5.2 Competitive Edge...........................................................................................................10
5.3 Marketing Strategy.........................................................................................................10
5.4 Sales Strategy.................................................................................................................10
5.4.1 Sales Forecast..........................................................................................................11
6. Management Summary........................................................................................................11
6.1 Organizational Structure................................................................................................11
7. Financial Plan.......................................................................................................................12
7.1 Important Assumptions..................................................................................................12
7.2 Break-even Analysis......................................................................................................12
7.3 Projected Profit and Loss...............................................................................................13
7.4 Projected Cash Flow......................................................................................................14
7.5 Projected Balance Sheet.................................................................................................15
References................................................................................................................................16

3
A BUSINESS PLAN
1. Executive Summary
The Air and Sea Travel has started their operations in the year 2010, and use to
provide travel packages to the people in the Asia Pacific region. The organization does have
an opportunity related to the selling of tour packages to consumers. The travel industry is
growing day by day and there has been a great opportunity for the organization to grow in a
big way (Chambers and Humble 2017). The annual growth of the organization is much better
in the present period than ta the time of beginning of the organization. It does have an
excellent location, effective management and marketing.
The organization does focus on several areas through which they can achieve their
goals:
 With an effective segmentation and target of the travelers with the travel market.
 In having a group of loyal consumers through which the organization can have their sales.
 With the help of differentiation and with offering best quality in knowing about the
demand of consumers.
1.1 Objectives
The main objective is to maintain 15% margin on the all airline travel. To achieve
sales of more the 10% from the online services. To have development in the strategic
alliances, that will help providing services in the region of Asia-Pacific, Nationally and
Internationally.

4
A BUSINESS PLAN
1.2 Mission
Air and Sea Travel specializes in travel and tourism, and does provide packages and
arrangements for the travelers. The employees of organization do have an outdoor adventure
and will also seek new consumers through providing various services.
1.3 Key to Success
The success of Air and Sea Travel does come with the help of successful providers
and with the help of differentiation and quality that they offered through personal interaction.
Though an effective segment and having target adventure travelers in the current market.
2. Company Summary
The organization does provide full time services that does specializes in travels and
recreation with professional services and consultation with the consumers. Air and Sea Travel
is now in a position through which it does has earn much more revenue from this segment.
2.1 Company Ownership
The Air and Sea Travel is a partnership business which is operated by both the owners
namely Andrew Gomes and Sebastian Walker, both are from the region of Asia. The owners
are trying to change the form of business structure from partnership to public organization.
2.2 Start-up Summary
The total of start-up capital that is required for Air and Sea Travel is approximately $
84,565. The startup is being financed by investment of owner and with a long term note that
is being secured by banks of that region.
Expenses: The rent, office supplies, insurance, fees of consultant.
Assets: Cash and computers.

5
A BUSINESS PLAN
Loans: The loans have been secured from the Bank.
Investment: The investment has been done that the loan has been provided.
2.3 Company Locations and Facilities
The Air and Sea Travel does have offices in different locations. The size of the office
is between the 800 and 1000 square feet. They do have more than 24 travel agencies in the
region of Asia and provide better services to consumers.
3. Services
The services that are provided by the Air and Sea Travel are given to the clients
(McKeever 2016). It does provide services and products which does have consultation with
travel plans, custom packages, loading for reservations, rail passengers.
3.1 Service Description
Air and Sea Travel is an agency, that provides services and tour packages which also
includes additional services which may be required by the consumers (McKenzie and
Sansone 2019). The additional services include passports, accommodations, equipment and
supplies if needed etc. On behalf of the services that the organization provide, they charge a
very competitive rate in comparison with the competitors and the primary focus is to satisfy
the consumers.
3.2 Competitive Comparison
Upon the market analysis, the competitors do use the advanced technology at the time
of booking any travel plans of consumers. With the help of internet and computerized
systems, it made the work much easier for the employees and also for the consumers as they

6
A BUSINESS PLAN
can now access their ticket from their smartphones through emails and also they can get their
confirmation through messages (Burns and Dewhurst 2016). Though the number of agencies
in the region of Asia-Pacific is increasing day by day and simultaneously there has been
increase of the tourist in that region which does help in generating more sales and revenue of
the organization.
3.3 Sales Literature
Air and Sea Travel does provide brochure, so that the consumers can choose travel
plans from there. Also there are services like mail, advertisements through television,
applications etc. so that the information that has been provided are reaching to the consumers
through these methods (Dale 2019). Air and Sea Travel does maintain database through
which the information related to the consumers are taken from.
3.4 Fulfillment
Air and Sea Travel does have a good relationship in providing with the travel products
and services. The organization does have a tie up does many airline services that does provide
certain discounts which make it more beneficial for the airlines and the travel agency
(Berbegal, Gil and Alegre 2016). Upon the market research, it can be seen that the
relationship with the service providers are well established. It does help in maintaining the
quality that they are providing against the competitors.
3.5 Technology
The technology that Air and Sea Travel is using for the reservation of clients are of
Computerized Reservation System (CRS). This does helps the clients in getting all the
information related to the organization and tour packages and also information related to any
bookings that has been done previously (Gabler et al. 2017). With the help of this system, Air
and Sea Travel can get all information from that storage related to the consumers.

7
A BUSINESS PLAN
3.6 Future Services
Air and Sea Travel has plans to expand in different locations, so that it can attract
more consumers and it can expand their market structure. The organization does focuses on
the potential opportunities to expand more and have great sales in the future (Wang 2016).
Through this it will help in establishing a bigger market structure and will have a recognition
in the global market.
4. Market Analysis Summary
Air and Sea Travel does focuses on the travel usually on the sea areas in the region of
Asia-Pacific. It is one of the great source earning that the organization is thinking about and
will achieve that mark securely (Barrow, Brown and Barrow 2018). There are also various
categories through which the consumers can choose as per their preferences and the prices
that they offer are super competitive.
4.1 Market Segmentation
The market that Air and Sea Travel has targeted are basically for the couples as they it
will be very attractive for them as per the location. Mostly, the travelers that are more
attracted are of the age group of more than 24. Air and Sea Travel does have the more
consumer base those who are newly married.
4.2 Target Market Segment Strategy
The strategy of Air and Sea Travel is to attract more consumers who does like a little
bit of adventure. Thus, it does provide various sporting activities which more tourists are
attracted to. The area upon which they do focuses on does have the sea and does it have a
large area for playing different games in that particular region.

8
A BUSINESS PLAN
4.2.1 Market Needs
Air and Sea Travel does helps the tourists in finding the location that they wish to
reach. As the agencies does have better knowledge than the consumes, they can have perfect
guide which is being offered with the perfect packages, that are competitive (Grit 2019). Air
and Sea Travel does have the ability to capture the market as they do have strong connections
with various service providers.
4.2.2 Market Trends
As per the market trends goes, the consumers do wants a little bit of adventure with
travelling which Air and Sea Travel does provide. As the region they have major operations
is on the sea side, they do provide services and adventure related to the sea, through which
the travelers will enjoy their fullest. All the services that they provide are being done based
on the regulations of the Government\.
4.2.3 Market Growth
If it can be seen from the perspective globally, then the tourism industry does have a
major growth if compared to the other industry. As the travelers does enjoy investing in
travelling and also it is not much expensive.
4.3 Service Business Analysis
In seeing the tourism industry, it does have the second largest industry in the region of
Asia. The revenues from this industry has increased in a much greater rate than the other
industry and soon it will lead the list compared to other industries. The services that are being
provided are leisure and business. From these two services, the leisure services do earn more
revenue and the travelers are also like to spend on as they are getting good services.

9
A BUSINESS PLAN
4.3.1 Business Participants
There are certain memberships that are been given so that it helps the Air and Sea
Travel in performing their activities. There are also some of the travel related associations
that does help in the indication of number of participants in that market. There are many
agencies that are also not associated which does have several organizations related to the
tourism industry.
4.3.2 Distribution Patterns
The distribution pattern that the tourism industry have is from the supplier to agent to
consumers. The relationship between the agency and supplier is done by conference system.
Air and Sea Travel does have partnered with airlines so that they can get help in gaining more
consumers showcasing their travel plans.
4.3.3 Competition and Buying Patterns
There are several activities on which it helps in winning the completion and doing
best against the other competitors. There are also plans which are provided that are nor
expensive and are of for much less period. The completion does come from several agencies
which also provides travel that are in adventure. At times it does take much more time in
decision making of consumers. It will also help in purchase decision of consumers as Air and
Sea Travel provides them with lot of options.
4.3.4 Main Competitors
There are two main competitors of Air and Sea Travel, which are William travel Ltd.
and Rio travels. They are two of the oldest travel organizations that have headquarters in the
Asia-Pacific region.

10
A BUSINESS PLAN
5. Strategy and Implementation Summary
To achieve the goals, Air and Sea Travel have implemented certain strategies which
includes differentiation of the services that they provide in their target markets. It does aims
to provide a superior service, so that consumers do get attracted to the offers and have
chances to take the services which Air and Sea Travel delivers.
5.1 Value Proposition
Air and Sea Travel does offer good services in a great price, and are able to meet the
need of consumers.
5.2 Competitive Edge
Air and Sea Travel provide services to consumers with great passion and able to
understand the consumers and deliver that as per their choices.
5.3 Marketing Strategy
Air and Sea Travel strategy is to keep the consumers happy in fulfilling their demand
and also providing services that are better than competitors. There are additional offers that
are provided so that the consumers can get attracted.
5.4 Sales Strategy
Air and Sea Travel does involve in several activities which includes offers and
promotions.

11
A BUSINESS PLAN
5.4.1 Sales Forecast
6. Management Summary
Mr. Paul Cruz act as a general manger of Air and Sea Travel, and does take care of all
the activities like management duties and decision making.
6.1 Organizational Structure
Andrew Gomes and Sebastian Walker are the president of Air and Sea Travel. They
both have studied management from Holmes University. The name of accountant is Mr. Vin
zones and the name of marketing director is Antony shogun.

12
A BUSINESS PLAN
7. Financial Plan
The financial plan that has been provided for Air and Sea Travel, are based on certain
assumptions which has been show cased below in detail.
7.1 Important Assumptions
7.2 Break-even Analysis

13
A BUSINESS PLAN
7.3 Projected Profit and Loss

14
A BUSINESS PLAN
7.4 Projected Cash Flow

15
A BUSINESS PLAN
7.5 Projected Balance Sheet

16
A BUSINESS PLAN
References
Barrow, C., Brown, R. and Barrow, P., 2018. The Business Plan Workbook: A Step-By-Step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
Berbegal-Mirabent, J., Gil-Doménech, D. and Alegre, I., 2016. Improving business plan
development and entrepreneurial skills through a project-based activity. Journal of
Entrepreneurship Education, 19(2), p.89.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chambers, I. and Humble, J., 2017. Developing a Plan for the Planet: A Business Plan for
Sustainable Living. Routledge.
Dale, B., 2019. One Shot Pub: A Business Plan.
Gabler, C.B., Panagopoulos, N., Vlachos, P.A. and Rapp, A., 2017. Developing an
environmentally sustainable business plan: An international B2B case study. Corporate
Social Responsibility and Environmental Management, 24(4), pp.261-272.
Grit, R., 2019. Making a Business Plan. Routledge.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence
from a business plan competition in Nigeria. Journal of Development Economics, 141,
p.102369.
Wang, R., 2016. A Business Plan for a Concierge and Lifestyle Management Company:
Case: Chinese Customers in Helsinki.