Comprehensive Business Plan: Trend Setter Salon Executive Summary

This business plan executive summary outlines the operational and strategic framework for the Trend Setter Salon, a full-service beauty salon in the UK. It includes a company overview, detailing the salon's vision to become a market leader and its mission to provide excellent services and customer value. The plan covers product and service offerings, situational analysis with SWOT and PESTLE analyses, and Porter's Five Forces analysis. The marketing mix analysis details product, price, place, and promotion strategies, while the budget section provides financial projections for the business. The plan emphasizes customer satisfaction, competitive pricing, and the use of organic products to meet the demands of the beauty industry, including hair, nails, and skincare services.

Business plan

Executive summary.
The trend setter salon is the full services of beauty salon which have proper level of
dedication in more way of proceeding the customer at highest satisfactions by rendering the
quality of services with excellent products. The company is also paying major attentions over
enjoyably environments which is having acceptableness price and value relationship. The
organization is also trying to maintain friendly, fair and creative way of work environment
which have major respectability of diversified ideas and hard work.

Table of Contents
Executive summary......................................................................................................................2
Company overview.................................................................................................................4
Product and services................................................................................................................4
Situational analysis..................................................................................................................5
SWOT.....................................................................................................................................5
PESTLE...................................................................................................................................6
PORTERS FIVE FORCES Analysis......................................................................................7
Marketing mix analysis...........................................................................................................8
BUDGET.................................................................................................................................9
REFERENCES..........................................................................................................................11

Company overview
The company trend setter has been identifies s the sale trader which is providing the
beautician serveries in UK with havering the experience of the more than 10 years in the
particularistic field. The company is proving the large ranges of hair dressing service along
with cosmetic ones which have inclusion of sunbathing services. There is revealing existing
committee towards the eduction towards the latest hair care and beauty techniques as the
convenient location. The salon will have the proper commencement of the operation well as
the existing wide range of series and product rearrested to beauty. The company is ensuring to
have proprioceptive of the quality hair series with uses of top lining beauty product.
Vision
The visions of the Venus beauty also is to become the market leaders in beauty industry by
providing best services to potential customer.
Mission
The company is commuted in order to have providing the best level of services as well as
values to the rime and money of customer.
The company also wants to the supply of services as per the needs and requirement of clients
in term of physicals self-satisfaction and mental relaxation.
Objectives
To increases the customer base by 20% in every quarter.
To become the market leader by providing best services to potential customer.
To offer customer wide ranges of services in one setting along with extended business hours.
To increase the profit by 10% in east quarter.
Product and services
The company salon is causality realizing over the customer services which have inclusion in
the complicate services packages over single roof. The series are such as the hair-dressing,
body cosmetics, nail styling and extensions and sunbed are meeting our customers high
standard expectations.
The main services considering:
Hair: cuts, relaxes, perms, colours, shampoo, conditioning, curling, reconstructing, weaving,
waving.

Nails: manicures, pedicures, polish, sculptured nails.
Skin Care: European facials, body waxing, massage, peelings, facial masks,
Situational analysis
SWOT
The process of SWOT analyses enable to have the development of clear understanding in
detailed way of working of nay business aspects . This helps in providing any level of
improvisation along with identification of opportunities which are believable in market to
overcome the threat.
Strength.
The proper identification of strength of beauty salon can be easy to look s the client. The easy
salon have the development of abundant client which is making the sign more successful.
The existing level of client list will helps in the having strong level of analysis.
The salon will have the well level of development in terms of trained teams along with
existing high traffic location which is considered to be cored strengthen of trend setter.
Weakness.
Weaknesses can be reflected in the hair salon's register receipts which is not always. There are
lacs of proper stylist along with training as poor customer satisfaction which can have the
issues in hindering the salon income. The trends' setter have the issue in lack of internet
marketing experiences along with paper appointments booking.
The company have the impersonalization flexibility in working staff working hours.
Opportunities
The company have the opportunity to development the online appointment facility which
helps in developmental and growth of strong market. The salon should have proper packages
development along with male grooming and barbering.
There should be more level of involvement of the organics' product in stock which is
considered to be important aspects of development of business opportunities.
Threat
The salon has the trait of internet marketplaces along with increase level of participation of
rivals firm in home stylizing and beautician.
The company have the existing competitors which are present into target market place.

There is major issue in relation to increase level of cost in hiring the best stylist bands and
technicians.
PESTLE
Political factors.
In order to open up salon there is consideration to major level of codes which are enforces to
have ensures to safe environment. There is basically the needs of cosmetology licences which
is required to have effective operation's of business.
Development of product safety is properly being discussed in the cosmetic segment of the
beauty industry since these products are designed for skin-to-skin contact.
The Board of Barbering and Cosmetology requires salons to have specific rules are hot and
cold running water, size of salon space, disposal drains, etc
Economic factors
The price consciousness is important aspects which have necessity such as eating a having
roof on head. There is increase level of cost in terms of cosmetic as on other hand the personal
income is not increasing.
The government is having the decreasing rates towards the business loans along with rise in
abnormal infatuation rate.
Social and cultural
The existence of brand loyalist have the major level of significance which is predation
horizontally. This is masking the beauty salon to have constantly fighting in order to get major
level of attestation in the saturated market developmental. The is major indemnification of
tends sub the terms of hair and fashion which is always changing I order getting strategically
pal operation. Unemployment rates are dropping which is also another external economic
factor that impact a salon.
Technological factors
There is more implementation of technology upon the increase in social trends. The terms of
hair and fashion are due to major upliftment of technology which is making salon with latest
equipped technology.

The salon is also making the facility of taking appointment on just fingers to various major
wastage of time in long queues if customer. This also in proving better feasibility making
customer to gave saving money along with time.
Environmental factors
The beauty salon are stronger to use the organic product into the necks . The company have
the along becoming co friendly which can make level of stress on the environment. But there’s
still a growing issue with heavy plastic usage within the cosmetic and skin care segments.
In terms of the skin care the new ingredient have re sweeping in the head lines which is relates
to micro beads which is been used to have exploitation's id dead skins cells from the respective
face But, they’re made of plastic and horrid for the environment.
Legal factors
The beauty industry have the tricky ingredients which are to be considered as the leading laws
which is being followed by the cosmetic industry. The FD&C monitors ingredients based on
their use while the FD&C ensures there’s misinformation branded on the products. The
regulation bodies are The Federal Food, Drug and Cosmetic Act (FD&C Act) and the Fair
Packaging and Labelling Act (FPLA).
PORTERS FIVE FORCES Analysis
Potential New Entrants is considered to be higher a firm have the level requirement of the
capital and no entry and exit barriers are present into market. The beauty salon are stronger to
use the organic product into the necks. The company have the along becoming co friendly
which can make level of stress on the environment.
Rivalry among current competitors at current level if considered to be higher as this
industry is considered to be fragmented one into small and medium form. This considering a
low market shareware as the customer have the wide variety of the options to take a switch
over. This is considered as the opportunity of prices and gaining maximalism level of
customer stupefaction.
The bargaining power of suppliers have low level of negotiating power. The suppliers gave
the plain initials tools for procurers along with critical level of psychodiagnostic with existing
level of modern technologies. The next reason is due to large level of production which is
leading gamer sectors which have actually lowered the rate and the increase in bargaining
power of buyer.

Bargaining power of buyers is considered to be high as the customer have the various choice
over selectional of spas. The customer have major influence over firm in the beauty industry.
The company soundly offer the competitive prices to the customer in order to gains the
competitive advantage among the industry.
Threat of substitute is consistently have low level of potentials. This wellness industry have
major compromising of the facial and body treatments when customer has the power to
mediocre the alternative facial products such as cream and mask. Customers can easily
perform facial treatments on themselves at home with such substitutes.
Marketing mix analysis
Product strategy
There should be increased in the quality of services along with flexibility in the new services.
The salon will follow the new trends along worth advanced fashion technologies and culture
courses in increase the satisfaction of customer.
The salon will use the organic product to have the proper level of developmental in
nanotechnology at nearest way.
Price strategy
This has the objectives to have survival and increasing the level of profit and competitive edge
into market. The along will have the impersonalization of competitive pricing strategy along
with price adjustment one.
The method will be used such as the values proceeding and going rate prices.
Place strategy
The salon will be open in one of major posh area of city to have effective level of enhancing
and persuading of business at effective range. The business will have the proper arrangement
of car facsimiles which will make customer more level of convenient to attract of proteinase
market.
Promotion strategy.
There will be better level of development of the effective level of public reactions with
elastomers by have the friendly feedbacks' series. There will be uses of the adaptationalism
programs to have establishment of better communication's.
STP
Segmentation

Demographic segmentation- females by age of 15-60 years
Special university packages for students.
Incomes — more than 50 sterling pounds per months.
Targeting
The next step where proper valuation's of target segment is one by offering the evaluation's of
attractive in differentness rector.
Positioning is considered to be designating of the distinction and valued place to have
effective metatarsi of customers.
Distribute leaflets to public by mentioning their new packages with prices & attractive
discounts.
Distribute leaflets to campus students to make them aware about special packages at lower
prices
BUDGET
Particulars
(2018)
January February March April May June
Cash inflows
Opening cash
inflow
4000 4100 5462 6886.44 8373.7368 9924.28225
6
Sales
revenue
6000 6120 6242.4 6367 6495 6624
Other income 1500 1500 1500 1500 1500 1500
Total cash
inflows
11500 11720 13204.4 14753.688 16368.3297
6
18048.7670
752
Cash
outflows

Particulars
(2018)
January February March April May June
Material 2100 918 936.36 955.0872 974.188944 993.672722
88
Labour 1800 1800 1800 1800 1800 1800
Other
expenses
1000 1040 1082 1125 1170 1217
Administrati
on expenses
2500 2500 2500 2500 2500 2500
Total cash
outflows
7400 6258 6317.96 6379.9512 6444.04750
4
6510.32562
528
Cash deficit /
surplus or
closing cash
balance
4100 5462 6886 8374 9924 11538
Particulars
(2019)
January February March April May June
Cash inflows
Opening cash
inflow
5000 4300 5109 5976.98 6903.8716 7889.55511
2
Sales 7000 7140 7282.8 7428 7577 7729

Particulars
(2018)
January February March April May June
revenue
Other income 1800 1800 1800 1800 1800 1800
Total cash
inflows
13800 13240 14191.8 15205.436 16280.8967
2
17418.1207
344
Cash
outflows
Material 2500 1071 1092.42 1114.2684 1136.55376
8
1159.28484
336
Labour 2500 2500 2500 2500 2500 2500
Other
expenses
1500 1560 1622 1687 1755 1825
Administrati
on expenses
3000 3000 3000 3000 3000 3000
Total cash
outflows
9500 8131 8214.82 8301.5644 8391.34160
8
8484.26419
696
Cash deficit /
surplus or
closing cash
balance
4300 5109 5977 6904 7890 8934