The Cake Corner: Business Plan Report - Market Analysis and Strategy

The assignment presents a business plan for 'The Cake Corner,' a UK-based startup specializing in handmade cookies. It outlines the business's introduction, highlighting the importance of understanding consumer needs and preferences. The report covers the business background, including the cultural and trending aspects of snack foods, and discusses the company's objectives, which include providing tasty, healthy cookies, building strong customer relationships, and maximizing revenue and profit. It includes key elements like sources of finance, such as bank loans and venture capital, and relevant analytical tools like STP analysis and Porter's Five Forces. The conclusion emphasizes the importance of effective business strategies for understanding customer needs and increasing market share. This assignment provides insights into the planning and strategic considerations required for launching a successful food-based business.

Introduction
The Cake Corner
What the business
Objectives of business
Sources of finance
Background and Expertise
The name of the business is New Cake
Corner and they are introducing with
wide cookies and other bakery
products with wide range of flavours
and taste. With help of establishing this
type of business customers are easily
attracted in large number towards
company.
Understanding of market
Conclusion
• First objective is to facilitate tasty, healthy and quality
based flavoured cookies to users for long duration.
• Secondly develop strong positive connections with
different types of customer's.
• Thirdly generating revenue and profit at maximum level.
• Bank loan
• Venture capital
After analysing above information it concludes that
effective business or business strategy are highly
essential for identifying the needs and desires of
customer's effectively. In this way the market share
and profit of company are easily increased within low
time.
The idea or background of the business is generated
from the current analysis culture and tradition
regarding the food. Because in today's time snack
food are highly consumed by all categories of
customer's and it is highly trending in comparison
with normal food. Due to this reason company
started new business with new name and product.
A business is basically referring to an organization or
enterprising entity which is engaged in different types
industrial, commercial and professional functions. Due
to the proper utilization of these functions firm is able
to understand the desires and wants of users in proper
way. The business which are going to started in UK are
handmade cookies and the name of the company is the
cake corner.
• STP analysis
• Porter’s five force model
• Marketing mix
References
• Macdonald, D., 2019. Business and environmental
politics in Canada. In Business and Environmental
Politics in Canada. University of Toronto Press.
• Kim, B., Kim, H. and Jeon, Y., 2018. Critical success
factors of a design startup
business. Sustainability, 10(9), p.2981.