Business Plan for Unicorn Grocery: Planning and Launching a Venture

This project presents a comprehensive business plan for Unicorn Grocery, a small-scale grocery store located in the United Kingdom. The plan begins with an introduction highlighting the importance of planning in business and includes a vision statement to become a leading retailer. It provides a business description and conducts a SWOT analysis, competitor analysis, and outlines marketing, operations, and financial plans. The project also discusses pitching a business proposal, the documents to support the pitch, and concludes by emphasizing the significance of planning. The report references relevant academic sources, offering a detailed overview of venture planning and management.

Planning and
Launching a
venture

Table of Content
 Introduction
 Vision
 Business Description
 SWOT Analysis
 Competitors analysis
 Marketing Plan
 Operations Plan
 Financial Plan
 Conclusion
 References

Introduction
Planning is the key to any of the business throughout its existence. Every successful
business always and review its business plan on daily basis so that they can be able to
meet their business targets easily and in effective time frame. The current presentation
is based on Unicorn, a small scale grocery store located in United Kingdom. Planning is
a quite important process which affects overall functionality of a business concern.
Business ventures normally get initiated at a quite smaller scale. Many a times money
or capital can be invested by more than one individuals or a groups. Main aim of people
who invest in funds is mainly earning higher profits. This is very difficult to review the
present performance on the daily basis and identify the most likely strategies for growth
of the business.

Vision Statement
To become leading retailer within the global market

Business Description
Unicorn Grocery is a store which is located in England. It have around 70 employees
who executes its business activities. The store offers food items, drinks, organic
products and other household items in the store.

SWOT ANALYSIS
Strength
Weakness
Opportunity
Threat

Competitors Analysis
Unicorn Grocery holds a strong position among its rivals operating in same
industry. The prime competitors are McCall's Organics and Village stores. It
has analysed strategies of rivals and implemented in its business to achieve
competitive advantage.

Marketing Plan
Marketing plan effectively outline structural report that efficiently outlines and
frame marketing strategy for future year, month and quarter. Marketing plan
mainly consists overview of an organization marketing along with its
advertising goal. It further describe current marketing position. Unicorn in
order to effectively advertise and promote their product in global
market can take advantage of social media and other promotional
websites.

Operations Plan
Unicorn Grocery makes use of an operational plan in
order to ensure that work is being carried out in
the desired manner. In this regard, the first and
foremost component of this plan is budget as this
is the prerequisite for carrying out all the
activities. Other key aspects of this plan are
training plans, maintenance schedule, facilities use
schedule, communication plan and marketing.

Pitch for funding for a business proposal
A business proposal contains ideas of an entrepreneur which he promotes in front of investors so as to get funds.
Businessmen should prepare an effective presentation which provides support to them and helps in impressing
investors. They should be well versed and well prepared and should study each detail of the business idea
properly. For pitching a business proposal various points should be followed by businessmen such as
 Prepare yourself by not just your idea, as firstly angel investors invest in the entrepreneur not in the business
plan.
 Capture all the essentials things.

Cont...
 Conduct the research to find the investors
 Take care of sue diligence upfront.
 Negotiate a term sheet offer.
 At last, learn the vocabulary, which is present on the internet.

Present documentation to support your pitch
While pitching a business idea entrepreneurs or businessmen can even take support by
presenting certain important documents and tools such as vision mission of the
business idea, growth prospects regarding business ideas etc. Businessmen can even
provide details regarding forecasts and what they wish to achieve in their near future.
This will be quite useful as investors will feel safe and secure while investing their
money.

Conclusion
From the above mentioned report it has been concluded that planing a new business
venture is quite an important process which states various ways and processes
that help in developing a business plan. This report encloses PEST analysis of
target market which helps entrepreneurs in examining various way in which
effectiveness in a business can be achieved.

Kuratko, D. F. and Hornsby, J. S., 2017. New venture management: The
entrepreneur’s roadmap. Routledge.
Honig, B. and Hopp, C., 2016. New venture planning and lean start-up
activities: A longitudinal empirical study of entrepreneurial success,
founder preferences and venture context. In Models of start-up thinking
and action: Theoretical, empirical and pedagogical approaches. (pp.
75-108). Emerald Group Publishing Limited.
Reference
s

Thank You