The business plan outlines the Victorian Restaurant's vision to provide organic food, targeting both business and family customers. It sets objectives to increase customer satisfaction and contribute to employment. The plan details strengths like unique products and competitive pricing, and weaknesses such as limited experience. It addresses market analysis, including competitors, and emphasizes online presence for marketing. Financial needs are estimated at £64,600. The restaurant will offer smoothies, juices, and organic salads, with pricing lower than competitors. Promotion strategies include Google promotions and social media. The plan also discusses potential risks associated with start-ups and competition in the restaurant industry. References from sources like Assael (2018), Blackwell (2017), and Williams (2017) are provided to support the plan's development.
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