Detailed Business Plan for Vintage Online Clothing Enterprise, UK

This report presents a comprehensive business plan for a vintage online clothing enterprise. It begins with an executive summary, followed by an introduction highlighting the competitive landscape and government support for small businesses in the UK. The report outlines the company's vision, mission, and culture, provides a detailed company description, and conducts an opportunity analysis, including a SWOT analysis. It then delves into marketing strategies and plans, including the marketing mix. The report also covers management and operational aspects, financial analysis and projections, including sources and uses of capital, and a cash flow statement. Finally, it addresses funding requests and concludes with a summary of key findings and recommendations. This report is designed to provide a thorough understanding of the business planning process for a vintage online clothing enterprise, suitable for students studying business development.

SMALL BUSINESS
ENTERPRISES

Executive summary
Small business enterprises are those who are expanding their business in better manner
and taking steps according to the market research, even it can be seen that government of UK is
also somewhere supporting the small enterprises as such so that they can contribute in
development of country and making their economy stable as well. The vintage online business
who is coming into market with business of clothing to provide the trend clothing for fashion.
Moreover, small business are such which work hard to attain their goal and objective in better
manner.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................2
TASK ..............................................................................................................................................2
Vision, mission and culture.........................................................................................................2
Company description..................................................................................................................2
Opportunity analysis...................................................................................................................3
Marekting strategy and plan........................................................................................................4
Management and operation.........................................................................................................4
Financial analysis and projections..............................................................................................5
Funding request...........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
In today's scenario the competition is on high peak level and according to research UK is
all supporting to small business enterprises top grow in better manner and thus firms has to work
hard and make research so that they can make themselves stable in market (Altman, Sabato and
Wilson, 2010). Getting out in market and opening a new venture and making such to get stable in
market is a complex criterion. The report is based on Vintage fashion business which starting
their business in fashion world and looking forward to earn higher profit. Assignment will
include business plan and to attract investor and risk which associated with sub sector and thus
having analysing recognition.
TASK
Vision, mission and culture
When a new venture comes up in market with new ideas to serve milllions of people with
their product and services and for such they work hard and make customer satisfied an earn
profits as well.
Vision
Generally, vision is made for the longer priod of almost 5 to 7 years and it can also be
said as vision is related to future and has to attain (Battisti and Perry, 2011). Vision can be like
want to become most popular and first priority in customer mind to purchase their fashion
products.
Mission
Mission is alsways there for less time period then the vision and this is what hs to be keep
in mind and with goals and objectives mission is also required tp be achieved.
Culture
Culture is such which bring difference in between the people in organisation and this is
such which make them to have a better strategies and such thing also sometimes effect working
of company and this has to be taken into consideration and policy and procedure should be done
in right manner.
Company description.
Vintage clothing business is an online clothing organisation and thus it also working in
almost 70 countries. It is that company which provide the stylish clothing for men and women
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and even teens as well. This is something which can make it to thrive in market and thus it
should make it fulfilling the company values and ethics as well (Burns, 2010). Moreover, this is
that which also put control over the excellence in working in Production Company.
Opportunity analysis.
This is something which can help company to identify their working criteria in
organisation (Blackburn, Hart and Wainwright, 2013). Although vintage company is having
various objectives as well and some of those are as follows:
 To become the leading online clothing business and to become top priority in the
minds of customers.
 Looking forward to increase the market portfolio in market and even the share as
well.
 Moreover, to increase the sales in market by 10% this will help to earn higher
profit as well.
Therefore, making a purchase scheduling in right contrast and thus different techniques which is
being there in own websites as well.
SWOT of business
The vintage online business is very much new in market and thus it is required by
organisation to know about themselves and this make them to know their strength and weakess
and opportunity they can have in market and such those are as:
Strength Weaknesses
 Vinatge online business has a variety of
cloths and even having a great
collection of fashion brands as well.
 Availability of such thing can be there
in ease manner and thus thing has to be
done in right way too.
 New in market
 Slow customer growth is there with
company.
Opportunity Threat
 Use of technology in better manner and
bringing customer to buy product form
 High competition in market.
 Risk of ignoring as customer are
rationale and buy branded product
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their online company.
 Can also use a better advertisement for
promoting their business as well.
which satisfy their demand.
Marekting strategy and plan.
Marketing mix
product: The main products of online vintage fashion is providing the clothing and
accessories to milllions of people.
Price: This is something which has to be set according to market requirement and
although it will lead to have a low cost of products and also produce the strategies for cost.
Place: For business it is requried to choose the best place for selling their product and
services in correct format and even they can choose the online store as well.
Promotion: Vintage clothing business promote their goods and services with the help of
advertisement and with may other forms like newspapers, hoardings and television etc.
Marketing plan
Marketing plan is such which help company to have a better working in otganisation and
thus variosu strategies are there which can be done in effective manner. Moreover, if the
objectives of business has to be received in given time period and such thing can be done with
the help of proper and efficient strategies in market (Bridge and O'Neill, 2012). Marketing plan
all together make firm to make their company stable in market and earn higher profits as well.
Management and operation.
This is something which tell that how business activities are bring performed in company
and thus it also includes various delegation of roles and responsibilities and thus, coordination,
supervision and direction also in criteria of attaining the goal and objective in right contrast as
well. Managerial and operational thing are there and vintage online clothing brand and it is being
stated as:
Business owner: It is something which carry all the power and rights as well and making
business decision as well (Demil and Lecocq, 2010). Moreover it is that which is being
responsible for the control over the business working and make different members through the
effective strategies.
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Manager: Managers are those which has various roles and responsibilities in
organisation and thus when the employees does not perform better in market then for them
managers organises a training and development program for them so that they can work in right
contrast and can feel motivated as well.
Financial analysis and projections.
Sources and the use of capital.
Sources of capital
Vintage fashion house is such which make them to provide different services and
promotion and protection as well of clothing and fashion industry as well. Moreover, it is
required that if company wants to carry out their activities and taskl in better manner then it is
requird to have a appropriate amount with them so that they can make it effective working as
well (Burns, 2010). Vintage fashion business ahs variosu sources of fund and it is on them to
choose one of them in ease manner.
Internal sources:
Internal sources are such from where the company can attain their funds and it is only
being available internally as well. Therefore, internal sources are such which is being used by
company at the time of requirement and this is been stated below:
 Retained earnings: Vintage business is such which is a successful business and
having a great operation in US (Demil and Lecocq, 2010). Although the company
is having a satisfactory amount with them as profit which is being retained by the
management for further expansion of their business fucntions as well.
External sources:
This is something which include those sources which is being present in market. The
company is such which sells mainly the clothing scenario and also uses debentures as well which
rasis the capital in better manner and thus it is like:
 Debentures: Vintage business is such in which things and they issue debenture a
well and this make it to market to increase satisfactory amount of capital and
although this make them to have redeemable within next few years with a good
amount of interest.
Uses of capital
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The amount is such which being used to raise by vintage business and this mainly uses
various training of employees and promotion as well for the vintage clothing in US and looking
forward to expand their business task and activities as well (Fassin, Van Rossem and Buelens,
2011).
 Training of employees: Management is that who has decided to hire more candidates in
business so that adequate training and promotional technique is used and although the
preservational activities in right contrast as well.
 Expanison: Amount is such which make to have a further advertisement and I is quite
used to have promotion and it can also be seen as sponsoring their clothings through
various famous celebrities and such thing is used to influence behaviours of customers as
well.
Cash flow statement of the fund:
Item July August September October November December
Beginning
cash balance 12500 9728 1311 4299 8389 16160
Cash Sales 7840 4578 10120 11297 12347 12343
Collection
of accounts
receivable 3460 4758 8950 5783 5682 5877
Total cash
collected 23800 19064 20381 21379 26418 34380
Expected
cash
payments:
Raw
materials (or
inventory) 3480 4570 3476 3476 3478 3864
Advertising 2470 4783 2378 1500 457 489
Overheads 2340 2640 4468 1280 323 1377
Trade 5782 5760 5760 6734 6000 6000
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payments
Total cash
expenses 14072 17753 16082 12990 10258 11730
Cash
surplus (or
deficit) 9728 1311 4299 8389 16160 22650
It can be stated from the above cash flow statement and thus it can be seen that after the
month of july the expenses is being increased in various things like raw material, advertising and
also having training and employees which is having a surplus of cash around $ 9728. Moreover,
it is being noticed as well like cash in hand is declined to # 1311 and also it has been increased
with the growth rate in further months as well. In last, december is month in which vinatge house
fashion althouh having a cash surplus with the $ 22560. Therefore it casn be stated that company
is having a cash in hand for their daily requirement as well and this help company to have a
better working as well.
Funding request.
Amount of funds needed and thus various type of financing.
There are two types of resources for finance and it is being used by management of the
vintage which help in targets and having owners of the profit and bank loans as well.
 Even though 80% of the loan is being raised from the further promotional and saving
activities as well which help company to earn higher profit.
 Even though 15% are such which has a raised from the owners is such which used to
have a providence and training to employees is used perform their business functions as
well and in better manner as well.
Promotional strategy of company:
Online Vintage Company is such which uses various techniques for promoting their
product and services to large market and strategy is made so that effective working can be seen.
Social media: It is seen that most of the population is on the social sites and organisation
can attract most of customers from there only and such thing can help in increasing the sales of
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firm and this is being considered as the profitable media as well (Gronum, Verreynne and
Kastelle, 2012).
Pricing strategy: This is such which company set in market so that millions of people
can buy their product and service in right contrast as well. Promotional technique is that which
increase the sales criteria in market through making a proper strategy (Fassin, Van Rossem and
Buelens, 2011). Through research the Vintage clothing company can come to know about their
competitor and their strategy for the prices they are having and according to such the firm can set
their prices so that millions of people can buy their product and services as well.
CONCLUSION
From the above report it can be stated as, starting a new business venture in market then
it is required to produce an effective business plan which will help in understanding the market
in effective manner. For this thing the Vintage can go with attaining the different skills and
abilities of their organisation so that plan can be executed in right manner and profit can be
earned in proper manner. Adopting the pricing the marketing strategy and various thing will help
to achieve the competitive advantage in and the services as well and thus it makes them to
achieve longer terms profit in effective manner as well. Small business management is also
growing their business in great manner and receiving the greatest advantage of competition in
market. S
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REFERENCES
Books and Journals
Altman, E. I., Sabato, G. and Wilson, N., 2010. The value of non-financial information in small
and medium-sized enterprise risk management. The Journal of Credit Risk. 6(2).
p.95.
Battisti, M. and Perry, M., 2011. Walking the talk? Environmental responsibility from the
perspective of small‐business owners. Corporate Social Responsibility and
Environmental Management. 18(3). pp.172-185.
Blackburn, R. A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and
enterprise development. 20(1). pp.8-27.
Bridge, S. and O'Neill, K., 2012. Understanding enterprise: entrepreneurship and small
business. Palgrave Macmillan.
Buck, J. A., 2011. The looming expansion and transformation of public substance abuse
treatment under the Affordable Care Act. Health Affairs. 30(8). pp.1402-1410.
Burns, P., 2010. Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave
Macmillan.
Demil, B. and Lecocq, X., 2010. Business model evolution: in search of dynamic
consistency. Long range planning. 43(2). pp.227-246.
Fassin, Y., Van Rossem, A. and Buelens, M., 2011. Small-business owner-managers’
perceptions of business ethics and CSR-related concepts. Journal of Business
ethics. 98(3). pp.425-453.
Gronum, S., Verreynne, M. L. and Kastelle, T., 2012. The role of networks in small and
medium‐sized enterprise innovation and firm performance. Journal of Small
Business Management. 50(2). pp.257-282.
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