Creative Enquiry Project: Voievod Business Development Plan

This project presents a comprehensive business plan for Voievod, an entrepreneurial venture aiming to introduce high-end, fashionable garments to young Romanians at affordable prices. The plan includes a detailed analysis of the Romanian business environment and the clothing industry, revealing the venture's feasibility and potential for profitability. The entrepreneur utilizes the Business Model Canvas to design the business model and the 4Ps of Marketing for the marketing strategy. A financial projection is also provided, along with risk analysis and mitigation strategies, such as developing a secondary product portfolio and diversifying suppliers. The project recommends strategies like digital marketing, attracting investors, and concludes with a reflection on the learning outcomes. The plan covers objectives, research methods, ethical considerations, problem statements, existing solutions, business idea overview, value proposition, target market, industry analysis (PESTLE, SWOT, Porter's Five Forces), market and competition analysis, Business Model Canvas, marketing strategy, funding, financial analysis, risk analysis, and recommendations.