Business Plan Project: Vulcano Pizza Shop - Entrepreneurship Module

This assignment presents a detailed business plan for Vulcano Pizza Shop, a proposed Italian pizza takeaway service in London. The plan encompasses several key sections, including a business overview, management structure, market analysis, marketing strategies, operational logistics, cost and pricing strategies, and financial projections. The business overview includes a summary, core product description, business aims, and expansion plans. The management structure outlines the professional team skills and the roles and responsibilities of each team member. The market analysis section includes target market identification, competitive advantages, and market research findings derived from a primary research survey and secondary research from online sources. The marketing strategy incorporates the 7 P's of marketing. Operational logistics includes setup costs and monthly fixed costs. The cost and pricing strategy section covers margins, markups, and the overall pricing strategy. Finally, the financial section includes cash flow projections and a three-year forecast. The plan aims to establish the brand, attract customers, and achieve healthy sales with a profit margin.