Enterprise and Entrepreneurship: Detailed Business Plan Report

This report outlines a comprehensive business plan for a biodegradable water bottle, addressing the increasing environmental concerns and the demand for sustainable products. The plan details the motivation behind the product, emphasizing the need for eco-friendly alternatives to plastic. It explores the process of generating the business idea, focusing on market research and competitor analysis. The report assesses the feasibility of the business, highlighting the availability of materials like bamboo, algae, and recycled paper. It also discusses the product's features, potential market opportunities in various countries, and the attractiveness of the industry. The vision of the business is to provide environmentally favorable products. The report concludes that the product has strong market potential and can be successful in the market. References to books and journals used in the research are also included.

Enterprise and
Entrepreneurship

Table of Contents
Enterprise and Entrepreneurship................................................................................................1
INTRODUCTION......................................................................................................................3
Motivation for the Business...................................................................................................3
Process to generate this business idea....................................................................................3
Feasibility of the Business and Products................................................................................3
Details of the Product.............................................................................................................4
Potential Market Opportunities..............................................................................................4
Attractiveness of the Industry................................................................................................4
Vision for the Business..........................................................................................................5
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................6

INTRODUCTION
This report includes a business plan. This plan has been developed for a product under
manufacturing industry. In this report motivation behind selection of the product and process
for generation of idea and what make the idea feasible has been discussed. This has been
followed by details of product and service and potential market opportunities.
Motivation for the Business
Increasing concern of people for nature and environment has motivated to bring a
product in market which is friendly towards environment and environment does not have to
bear the cost of comfort of people. There are various other factors and in all them I personal
experience and observation about the gap which exist in the product availability is most
significant factor to motivate for the development of product and business. Increasing side
effect of the plastic and such products which are harmful for health has motivated for
development of the product.
Process to generate this business idea
There are various factors which have motivated for development of the product. The
process for this business idea started from the idealizing the product. Later this was followed
by research of the product and what can make it possible to develop such products. Later a
business idea and plan was developed. This includes research about the industry and
competitors and potential market for the product. This plan also included suppliers of the
material and resources which are required for business and facility which is required for the
manufacturing of the products.
Feasibility of the Business and Products
This business is not just an idea and but is feasible and can be applied in real situation.
The feasibility of the business is because of various factors as company and business have
tested the product and have researched on its manufacturing and business possibilities.
Materials required for this product are also available and suppliers for such material are also
in plenty which suggest that there are no issues related to material and its availability. Market
for organic and natural products is also getting bigger with each passing day this suggest that
it is also feasible for business to attract customers and sell their products with good motive
which are bigger than just earning profit.

Details of the Product
The product which has been included in the business idea is biodegradable water
bottle. Biodegradable water bottle is a type of bottle which is made from the products which
are not harmful for the environment. This is made of the ingredients which are biodegradable
and get degraded in around 90 days. This is a supplement product of plastic water bottles.
This is made of organic materials which are bamboo, algae, husks, bulrush, recycled paper
and sugarcane pulp. All these products are required for making biodegradable water bottle
and because of being organic in nature these are not harmful for environment in any context.
Only unfavourable element of this is that availability of some of these materials is seasonal in
nature. Additionally these bottles which are made from some material are for one time use.
Potential Market Opportunities
This is a product which is highly in demand in market. This is because people are
becoming more aware of the harms that plastic cause of environment and this is hazards of
the plastic. Increasing awareness and increasing demand for environment friendly products
present opportunities for the market.
This product also has opportunities in the market and countries where such products have
cause too much harm and people of that country are looking for the supplementary products
which are not harmful and hazardous to environment.
This product also has opportunities in emerging markets and countries which are highly
populated. This is because such products are high in demand in those countries other reason
behind this is that plastic items are more in use in such countries.
Increasing efforts from the side of government to reduce the use of plastic and items which
are made from plastic also present an opportunity for the product as this is not harmful for
environment.
There are various organisations which are promoting use of environment friendly products
and this also works as an opportunity for this product.
Attractiveness of the Industry
There are various other products in the market which are environment friendly and
they have managed to attract people towards the product and industry. This suggests that this
product will also be able to attract people towards it.

Increasing concern of people towards safety and sustainability of environment is an
important factor that attract people towards the industry, customers and potential customers
of this industry those who want to use products which are not harmful and hazardous for
environment.
This product is also attractive to those who like to buy costly products and maintain
high standard of life. This is because price of the product is comparatively higher than other
competitive products. This is because resources and material required in this are costly.
People who are using environment friendly and green products are also known as
people who are doing social welfare and this self claim of people attract them to buy green
and environment friendly products.
One another factor is that this product is really green and good for environment and
company is not making any type of false claim.
Consumers who use make a difference for the environment and society and company
is able to attract people by making them realize this fact.
Vision for the Business
“To provide the products to people which are favourable for environment and its
sustainability.”
By this vision company aims to provide a high quality product to people using
material which are environment friendly. This is because plastic is really hazardous for
environment and ultimately people and citizens across the globe are being negatively affected
from the harms which plastic is causing to environment.
CONCLUSION
From the above discussion it can be concluded that products which are made from
organic and environment friendly material are being liked by many people. This is biggest
factor which suggest that the product will be successful in the market and later company can
add other products in its product line.

REFERENCES
Books and Journals
Grinberg, A., 2016. The development of a start-up from idea to feasible business concept.
Guo, Y and et.al., 2016. Online feedback and attraction management: an exploration of the
critical factors in effective operations. Asia Pacific Journal of Tourism Research.
21(8). pp.883-904.
Halinen, A., 2017. General Process for Business Idea Generation.
Kim-Soon, N., Ahmad, A. R. and Ibrahim, N. N., 2018. Understanding the motivation that
shapes entrepreneurship career intention. Entrepreneurship-development tendencies
and empirical approach. pp.291-308.
Xu, D and et.al., 2017. Synthesis and properties of biodegradable cationic gemini surfactants
with diester and flexible spacers. Journal of Molecular Liquids. 240. pp.542-548.