Singapore College of Technology: GRPHX Private Limited Business Plan

This report details the business plan for GRPHX Private Limited, a web design startup based in Singapore. It covers the business profile, including its structure as a joint partnership, registered details, and commencement date. The plan includes a market analysis with SWOT and PESTEL analyses, competitor analysis, and mission/vision statements. It outlines the products and services offered, a marketing plan, and a financial strategy with startup costs, sources of funds, and operating expenses. The report provides insights into the company's strengths, weaknesses, opportunities, and threats, as well as its approach to the Singapore market. The business plan also includes tables detailing licenses, insurance, SWOT analysis, competitor analysis, products and services, start-up costs, and sources of funds. The plan aims to provide a comprehensive overview of the business's operations and strategic direction.

Running head: BUSINESS PLAN
Business plan
Name of the student
Name of the university
Author Note:

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BUSINESS PLAN
Table of Contents
Business Plan Summary..................................................................................................................4
Business Profile...............................................................................................................................4
Business Name.............................................................................................................................4
Trading Name..............................................................................................................................4
Types of Industry.........................................................................................................................4
Structure of the Business.............................................................................................................4
Registered Business Number in Singapore..................................................................................5
Date of Commencement..............................................................................................................5
Amount of Startup Capital...........................................................................................................5
Location of the Business in Singapore........................................................................................5
Profile of the Owners.......................................................................................................................5
Business Owners..........................................................................................................................5
Experience...................................................................................................................................6
Licenses, registration and insurance............................................................................................6
Table No 1: License Table...........................................................................................................6
Table No 2: Insurance Table........................................................................................................7
Market Analysis...............................................................................................................................7
Internal and External Analysis.........................................................................................................7

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BUSINESS PLAN
SWOT Analysis...........................................................................................................................7
Table No 3: SWOT Table............................................................................................................7
PESTEL Analysis........................................................................................................................9
Competitor Analysis..................................................................................................................10
Table No 4: Competitor Analysis Table....................................................................................11
Mission and Vision Statement...................................................................................................11
Products and Services................................................................................................................11
Table No 5: Products and Services Table..................................................................................11
Marketing Plan...............................................................................................................................12
Present Marketing Plan..............................................................................................................12
Future Marketing Plan...............................................................................................................12
Financial Strategy..........................................................................................................................13
Start Up Costs............................................................................................................................13
Table No 6: Start up Costs Table...............................................................................................13
Sources of Funds........................................................................................................................14
Table No 7: Sources of Funds...................................................................................................14
Operating Expenses...................................................................................................................15
Table No 8: Operating Expenses...............................................................................................15
Bibliography..................................................................................................................................16

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BUSINESS PLAN
Business Plan Summary
The following report is based on the business plan of GRPHX Private Limited which is a
freelancing start up based in Singapore. The startup is a web designing company owned by John
K. Sung and Harry Lim two graduates of Singapore College of Technology. The main products
of the company are different kinds of web designing and development software.
Business Profile
Business Name
The business is a start up web freelance designing business and has been named GRPHX
Web Designing Company.
Trading Name
The trading name of the company is GRPHX Private Limited. The company is registered
with the Singapore Stock Exchange with the same name.
Types of Industry
The business excels in the area of Freelance Web Designing and other kinds of services
which includes the likes of Screen Design, Online Marketing and web development processes.
Structure of the Business
The business is a start up business started with the formulation of a joint partnership in
between two Singapore nationals namely John K. Sung and Harry Lim.
Registered Business Number in Singapore
The registered business number of the company in Singapore is 120945366S.

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BUSINESS PLAN
Date of Commencement
The company commenced its commercial operations from the 6th of March, 2017 and
incorporated itself in the Singapore stock exchange in the following year only.
Amount of Startup Capital
The amount of the startup capital for the business was approximately 100000 Singapore
Dollar.
Location of the Business in Singapore
The registered office of the business is located in the central business district of
Downtown Core. The address of the registered office of GRPHX Private Limited is as follows;
35/12 Downtown Core,
St. Lucia Road,
Central Building 20th Floor,
Singapore (125458)
Profile of the Owners
Business Owners
The owners of the business are John K. Sung and Harry Lim. Both, of them are graduates
and Master degree holders from the Singapore College of Technology and have specialized in
Web designing and software designing. With a huge expertise in the following field and a
standard capital they started the business with the aim to provide a unique experience to the
clients on the subject of web and software designing.

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Experience
John K Sung had an earlier experience of web designing when he worked as a part timer
for a local web designing company. On the other hand, Harry Lim worked as a freelance
software developer for a Japanese web designing company operating in Singapore.
Licenses, registration and insurance
Licence/
Registration
Cost ($) Expires Supplier Website
Business name
registration
S$ 100 per
year
30th April every
year
ACRA www.acra.gov.sg
Table No 1: License Table
Source: (As created by the Author)
Type of
insurance
Cover
($)
Broker or
agent
Contact
person
Phone Email
Public
liability
S$54500
0
SNT
Insurance
Mon-Sue-
King
9888-4566 [e-mail]
Table No 2: Insurance Table
Source: (As created by the author)

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Market Analysis
Internal and External Analysis
SWOT Analysis
STRENGTHS WEAKNESSES
 Offers a large number of integrated
services rather than a single service
 Providing innovative design
 Owners are experts in the following
business
 Selected range of tasks
 Financial problems
 Absence of networking
 Often faces problem in tackling multi
scale tasks
OPPORTUNITIES THREATS
 Can partner with other companies and
take up more critical tasks
 Engage more freelancers in the
business structure
 Creation of a networking process
 Designing new events
 Presence of large web designing
companies
 Presence of other freelance designers
 Technological Advancement
Table No 3: SWOT Table
Source: (As created by the author)
1. Strengths- The first and foremost strength of the company is that it offers a large number
of integrated services rather than that of a single service. The providence of a large
number of services related to web designing and software development helps the
organization to guarantee a competitive edge in the market. Apart from this the company
also provides unique and innovative designs to its clients that help to attract the interest
of the clients. Another major advantage of the organization is that both the owners of the
Company are experts in the web designing field which makes it easier to present their

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BUSINESS PLAN
own innovative ideas to the client to garner the trust of the clients. Lastly the selection of
the best tasks can help gather maximum revenue from the business market.
2. Weaknesses- Financial problems are one of the major problems for the start up
freelancing Company is the lack of adequate funds. The absence of a major investor often
leads to problems as the owners often rejects quality tasks which will need extra
resources. Therefore financial problems come at the forefront of the business activities.
The absence of proper communication and networking channels is another major issue
for the owners as they are unable to take up the tasks of high level clients. Lastly the
strength of the company to cover multi scale tasks also turns out to be its largest
weakness as because the absence of adequate freelance experts in the company often
leads to deadline problems which again diminishes the reputation of GRPHX private
Limited.
3. Opportunities- Operating the freelance web designing business in a business friendly
country like Singapore is one of the largest opportunities for the business to expand its
growth in the coming days. The owners of the freelance company can partner with other
medium scale companies to get more critical tasks and prove their capability in the field
of designing and development. The engagement of more and more freelancers in the
business can also be helpful for the business organization as it will lead to taking up more
orders from different clients. The growth in the business will also provide the opportunity
for the development of a sound communication network and will help to organize
marketing events and programs that will promote the Company as one of the best web
designing and development companies of Singapore.

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BUSINESS PLAN
4. Threats- The operations of GRPHX private Limited faces a large number of threats from
different sources and for different reasons. Firstly, the presence of large web designing
companies in Singapore like Vinova Pte Limited, Kraken Media, Active8 pte limited and
some other large scale and medium scale companies pose a serious threat to the
continuation of the operations of the business in the Asian country. Apart from this the
presence of large number of freelancers in the market also causes problems for the
business. Freelancing has become one of the most common elements in the web
designing industry of Singapore which has led to problems in getting quality jobs from
the clients. The lack of adequate finance in the company also poses large threat as
because the absence of proper finance has derailed the plans of the owners of the
company to install new technologies in the business.
PESTEL Analysis
 Political Analysis- The stable political condition of Singapore and the absence of any
kind of political unrest in the country makes it one of the best places to operate the
business. The free trade agreements and the ease of doing business in the country also
favor the company to carry out the business activities in a easy manner.
 Economical Analysis- The strong economy of Singapore is one of the biggest advantages
for GRPHX private Limited to ensure its sustainability in the web market. The high scale
economy of the country and the high GDP of Singapore also promotes the organization to
gain a large share of business in the market.
 Social Analysis- The people of Singapore are much more advanced and their society is
much more developed and technologically advanced than most of the other societies of

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BUSINESS PLAN
other Asian countries. The presence of a modern outlook in the society thus helps the
organization to ensure grand success in the Singapore market.
 Technological Analysis- GRPHX private Limited is a web designing company and must
use technology to create the most unique and innovative designs. The use of technology
is highly favored in Singapore as it is one of the most developed countries. Apart from
this the use of the latest technologies will also ensure client satisfaction.
 Environmental Analysis- The freelancing organization must ensure that their activities
do not create any problems to the environment. The analysis of the business environment
is necessary for the business as because it helps the organization to attain the status of an
environment friendly organization.
 Legal Analysis- The organization must ensure that it complies with all the rules and
regulations of Singapore business and also adheres to the legal commitments as specified
by the government or trade agencies operating in Singapore.
Competitor Analysis
Competitor Name Year of
Establishment
Size Value to
Customers
1. Vinova Pte Limited 2010 Large-Scale Great Value
2. Kraken Media 2006 Medium-
Scale
Great Value
Table No 4: Competitor Analysis Table
Source: (As created by the author)

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Mission and Vision Statement
 Mission-The mission of the freelance organization is to be one of the best freelancing
organizations of Singapore excelling in Web Designing and Software development.
 Vision- The vision of the organization is to create and develop new and unique designs
for websites.
Products and Services
PRODUCT DESCRIPTION PRICE RANGE
 3D Illustration New 3D illustration products
that can help in presentations.
The company produces great
3D presentation for the clients
by using animations and other
graphical images
S$250-S$450
 Logo Designing Designing of logo for the
companies. The logos are
designed after extensive
research
S$500-S$1000
 4K Programming and
Website designing
4K designing for TV programs
as well as computer programs
S$2000-S$5000 Poster and Icon
Design
Poster Designing for
campaigns and designing
icons for events
S$500-S$650
Table No 5: Products and Services Table
Source: (As created by the author)

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Marketing Plan
Present Marketing Plan
The management of the freelancing company carries out a survey each year to analyze
the market and accordingly segments out the clients who will be targeted by the Company. The
products and services are specifically designed for the clients who have a liking for the products
that incorporate a specific set of software like Java, oracle and other ones to create the websites.
The business has selected the social media as their best avenue to market and promote their
products and services.
Future Marketing Plan
The management of the business wishes to reach out to more influential clients to gain
large-scale orders and take up the challenges of completing critical web designing tasks in the
future. Apart from that it has also plans to expand its limits and appoint more freelancing experts
to the organization to be one of the best in Singapore.