NIT3274 - Small IT Business: Business Value Plan of XYZ Info Tech

This project report presents a comprehensive business value plan for XYZ Info Tech, a small IT business focusing on online sales of computer hardware and accessories. The report details the value proposition canvas, outlining customer segments, gain creators, pain relievers, and product offerings. It then explores the business model canvas, identifying key partners, activities, resources, customer relationships, channels, customer segments, cost structure, and revenue streams. The capital required for the e-commerce venture is estimated, followed by a discussion of compliance needs, including brand name registration, domain security, business structure, and licenses. A reality check emphasizes the importance of effective project management and stakeholder meetings. The marketing plan outlines strategies such as defining goals, maintaining brand consistency, and leveraging social media. The report concludes by highlighting the importance of effective budget planning and execution for business growth. References to relevant academic sources are also included.

Running head: BUSINESS VALUE PLAN OF XYZ INFO TECH
Business Value Plan of XYZ Info Tech
Name of the student:
Name of the university:
Author Note:

1BUSINESS VALUE PLAN OF XYZ INFO TECH
Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Value Proposition Canvas....................................................................................................2
3.0 Business Model Canvas.......................................................................................................3
4.0 Capital Required...................................................................................................................4
5.0 Compliance Needs...............................................................................................................5
6.0 Reality Check.......................................................................................................................5
7.0 Marketing Planning..............................................................................................................6
8.0 Conclusion............................................................................................................................7
9.0 References............................................................................................................................7

2BUSINESS VALUE PLAN OF XYZ INFO TECH
1.0 Introduction
The significant organization, which is being adhered in this report, is stated as the
XYZ Info Tech. This organization mainly deals with the business of electronic items such as
computer, laptops, their peripherals as well as accessories. This report tends to provide a
great overview of the various canvas models that will help the organization to run their
business online via the usage of a website or mobile application thus amplifying an enhanced
level of profit to the organization.
2.0 Value Proposition Canvas
Value Proposition Customer Segment
Gain Creators
Ware Houses are nearby in every locality
that will help the products to be easily
reached to the customers
Online marketing will help to cope with the
overall online marketing environment
Gains
Efficient product delivery
Large exposure of the business
Enhanced profit achievement
Products and Services
The delivery of the products will be done in
a less time as the warehouses are located
nearly.
The potential usage of the website and
online marketing tools will enhance the
growth of the organization.
Customer Jobs
Product delivery to the customers
Local storage of the products
Enhanced shipping of the goods
Pain Relievers
Economical Scale
Better communication as well as payment
methodology will enhance the customer
attraction towards the business application.
Pains
Cost to ship overseas customer
Slow delivery to the overseas customer
Language barrier in regards to the overseas
customer

3BUSINESS VALUE PLAN OF XYZ INFO TECH
The idea of the online application for the running of business is depicted as the overall
enhancement in the business procedure by the organization (Steen and Vanhaverbeke, 2018).
This will provide the organization with a great range of advancement in respect to the
business of XYZ InfoTech. Moreover, the customers will find the online application to be
unique as it may perform a great range of tasks such as adding the products as well as
efficiently carrying out the transaction systems in regards to the products purchased (Cesaroni
and Consoli, 2015). The brand value of the organization will attract the customers for
effectively carrying out business with the organization in respect to the enhanced method of
payment that will ease the customer to purchase the product from online applications (Taran
et al., 2015).
3.0 Business Model Canvas
Key Partners
 Retailers
 Delivery
Partners
 Ware
house
owners
 Consumer
s
 Media
Partners
 Retail
Partners
Key
Activities
 Consum
ers:
Online
website,
Mobile
Applicati
on
 Retail
Partners:
Digital
Transacti
on, Easy
delivery
 Media
Partners:
social
Media
Marketin
g
Value
Proposition
 The
innovatio
n in the
field of
online
marketin
g will
help the
organizati
on of XYZ
Info Tech
to gain a
great
level of
profit as
well as
the
exposure
of the
organizati
on will be
great.
Customer
Relationships
 The online
channel will
provide a
great level of
communicati
on directly
with the
organization
that will
facilitate to
both
consumers
as well as
organization.
 The digital
transaction
stated in the
organization
will help the
consumers
to effectively
purchase as
Customer
Segments
 Consumers:
Application
on website
or Mobile
 Retail
Partners:
Retail
Platform
 Media
Partners:
Media
Platform

4BUSINESS VALUE PLAN OF XYZ INFO TECH
well as
return the
goods.
Key
Resources
 Consum
ers
 Media
Partners
 Retail
Partners
Channels
 Consumer:
Website,
Mobile
Application,
Media
Marketing
 Retail
Partners:
Outbound
Biz
Developmen
t
Cost Structure
 Fixed at certain points
 Variable at significant points
Revenue Streams
 Retail Partners: Host Servers for
Web/Mobile, Buyer analytics
 Media Partners: Percentage of
Conversion sales
4.0 Capital Required
According to Taiwo, Agwu and Benson, (2016) the significant areas that are to be
focused by the organization for developing the online application as well as the website for
enhanced entrepreneurship business are stated as follows:
1. Domain Name ($ 1 to $ 15 per year)
2. Hosting ($ 3.50 to $ 250 per month)
3. Payment processing (2 to 3 percent of the overall revenue)
4. Inventory ($ 0 to $ 1000 at the initial start-up)
5. Web Designing ($ 300 to $ 3000 and more in respect to the quality of the website)
6. Website Theme ($ 50 to $ 200)
7. Marketing ($ 100 minimum per month)

5BUSINESS VALUE PLAN OF XYZ INFO TECH
Thus, the overall capital that is required for the business enhancement is depicted as $
140 to $ 1040 in regards to the entrepreneurship business by the XYZ Info Tech.
5.0 Compliance Needs
The significant list associated with the section will provide an effective knowledge of
the compliance needs that are to be adhered by the organization for the smooth initiation as
well as execution of the business. The list is stated below:
1. Choosing the attractive brand name
2. Providing security to the respective domain name as well as the website
3. Choosing the best structure of business thus registering it
4. Registering and gaining the Employer Identification Number
5. Availing business licenses as well as permits
6. Choosing the right vendors
7. Initiating the marketing early and in effective mediums
8. Using the right software
9. Stocking the inventory
The above stated checklist is very important in regards to the implication of the e-
commerce business by an entrepreneur like XYZ Info Tech. The organization, which tends to
cope with the above stated compliance needs, can be depicted to face an enhanced level of
profit and the business may be effectively carried out (Saba, Rolandi and Pilloni, 2017).

6BUSINESS VALUE PLAN OF XYZ INFO TECH
6.0 Reality Check
The significant success of an e-commerce business that is being started by the
organization of XYZ Info Tech depends on the planning as well as on the effective
management of the project. This can be carried out by executing effective meetings with the
other management that are related with the same business from a long time (Jackson, Scott
and Schwagler, 2015). The management of the XYZ Info Tech may organize meetings with
different business committees of the same genre to identify the potential needs, risks as well
as planning of the overall business. This will significantly help the organization to effectively
depict the important constraints associated with the business. This will help the management
of this organization to identify the effective knowledge in the field of e-commerce thus
helping them to execute their business in an effective manner (Plenter et al., 2017). The
meetings will provide the organization with certain strategies that may effectively amplify the
business of the organization right from its initiation thus providing an effective growth in the
business.
7.0 Marketing Planning
The organization of XYZ Info Tech must adhere certain marketing tips for the
enhancement of the entrepreneurship business that is intended by the organization (Burns,
2016). These are briefly explained below:
1. Defining the end goal
2. Maintaining the consistency of the brand image as well as message
3. Determining the target audience
4. Choosing the effective social channel
5. Building a referral network

7BUSINESS VALUE PLAN OF XYZ INFO TECH
6. Enhancing the relationships with the influencers
7. Developing advertisements that will tend to attract more people
8. Assembling the right team that can amplify the business.
8.0 Conclusion
Thus, the overall report states that the organization of XYZ Info Tech will deal with
the significant usage of the potential start-up skills and methodologies that will help the
initiation as well as execution of the overall procedure. This will help the potential
organization to cope with the effective business management strategies thus handling the
overall profit of the organization. This will help the organization to provide with the effective
significance of the consumers that will provide the profit to the organization. The usage of the
effective budget with the sincere planning and execution procedure will help the organization
to grow and make a remarkable significance of its exposure in the market.

8BUSINESS VALUE PLAN OF XYZ INFO TECH
9.0 References
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Cesaroni, F.M. and Consoli, D., 2015. Are small businesses really able to take advantage of
social media?. Electronic Journal of Knowledge Management, 13(4), p.257.
Jackson, W.T., Scott, D.J. and Schwagler, N., 2015. Using the business model canvas as a
methods approach to teaching entrepreneurial finance. Journal of Entrepreneurship
Education, 18(2), p.99.
Plenter, F., Fielt, E., Hoffen, M., Chasin, F. and Rosemann, M., 2017. Repainting the
business model canvas for peer-to-peer sharing and collaborative consumption.
Saba, A., Rolandi, S. and Pilloni, M., 2017. Small and medium sized wine producers dealing
with business to business e-commerce: Towards a relational model for enhancing value (co-)
creation. In BIO Web of Conferences (Vol. 9, p. 03017). EDP Sciences.
Steen, M.G.D. and Vanhaverbeke, W., 2018. The open innovation project Canvas for SMEs.
World Scientific Publishing Company Pte. Limited.
Taiwo, J.N., Agwu, E. and Benson, K.N., 2016. The role of microfinance institutions in
financing small businesses. JIBC, 21(1).
Taran, Y., Nielsen, C., Thomsen, P., Montemari, M. and Paolone, F., 2015. Business Model
Process Configurations: A Mapping Tool For Fostering Innovation. In R&P Management
Conference (Vol. 11).