This project presents a detailed business plan for a Wellness Online Yoga Studio, addressing key aspects of the business model. The plan begins with a market niche analysis, recognizing the growing health consciousness and the increasing demand for customized yoga sessions. It then includes a competitive analysis, identifying the intensity of market competition and the importance of staying informed about market trends. The business plan incorporates digitalization, leveraging online platforms to offer services and cater to the needs of customers. The plan encompasses customer segments, value propositions (including concentration improvement, spa services, and maternity benefits), key resources, cost structure, revenue streams, customer relationships, key partners, key activities, and marketing strategies. The marketing strategies involve digital advertisement, freemium pricing, and online training sessions. The final product is an online platform providing yoga sessions, aerobics, music therapies, and virtual sessions. The project also addresses customer relationship building and value propositions, such as improved concentration, spa treatments, and maternity benefits. Finally, it details the marketing strategies, including digital advertising, freemium pricing, and online training sessions.
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