MKTM 033 Business Plan: Zoomba Food Delivery Service - 2018/2019

This business plan details the proposed operations of Zoomba, a Malaysia-based food delivery service. It begins with an executive summary outlining the company's mission to provide efficient food delivery and improve the standard of living. The plan covers the marketing and sales strategies, targeting working-class individuals and tourists, including application promotion and marketing budget allocation. Financial feasibility is assessed, including funding sources like loans and equity shares, along with the financial requirements for application development and infrastructure. The operational plan outlines delivery processes, and key value creation areas are identified. The plan includes a SWOT analysis, strategic development plan, and annual balance sheet. The business model focuses on connecting customers with restaurants and hotels, facilitating online ordering and delivery, and the report anticipates significant sales in the first year and projects a strong growth trajectory for the company.

PJ 2 Business Plan
Distance Learning MKTM 033
2018/2019
Name of Student:
Student ID
Module

Contents
PJ 2 Business Plan...........................................................................................................................1
Executive summary.........................................................................................................................3
Marketing and sales plan.................................................................................................................5
Financial feasibility.........................................................................................................................8
Cash flows of the business...............................................................................................................9
Operational plan.............................................................................................................................10
Key areas of value creation............................................................................................................11
Action plan.....................................................................................................................................12
Swot analysis.................................................................................................................................13
Strategic development plan............................................................................................................14
Annual balance sheet.....................................................................................................................15
Exit strategy...................................................................................................................................16
References......................................................................................................................................17

Executive summary
In the world of bullet trains, 4g and restaurants with long queue that takes 45 minutes on average
to serve the food. The only thing that needs a change is obviously the mode of scanning the
menus from cardboard to led screens. In providing the solution to above mentioned problem, we
are hereby introducing ‘zoomba’ a food and beverage delivery mobile application with an aim to
manage time efficiency and making life better and compatible with other important aspects
Zoomba a Malaysia based food Delivery Company having its head quarter in putra world trade
centre in Kuala lumper having the mission to provide quality food materials on time effective
basis and improving the standard of life of the people. The vision of the company is to assist
people in growing and never let them stay hungry.
The company would be requiring the capital for the first year of $1000, which would be applied
in the company so as to achieve the objective of the continuing the operations of the company. It
is seen that the company has planned that they would reach a total of 30% profits for the current
year and this would help them to achieve the future objective of the company. This helps the
company to produce the maximum results. The company has planned to create an asset of the
$30000 which would help them to build a foundation through which the future earning of the
company would be considered. This is seen that the company has planned for the expansion and
has also made the plan where the company would consider it to make a public company. The
company would also consider to enter into its own managed hotels and restaurant chain only for
making the delivery to the customers at their home.
Zoomba provides a door step delivery service with a nominal delivery charges which anyone
could afford. Order placing is also an easy task, one could place order by using the zoomba
mobile application available on both the play store and apple store. The payment mode could be
cash on delivery, online through wallets, cards or net banking and with occasional offers our
customers will get heavy discounts (Brinckmann and Kim, 2015). Through intense marketing,
door to door consumer surveys by analysts, and with the help of print media, web screening our
executives finds the overall business model a success. Financially the business would help the
investors to get a desirable return from their investment. It helps them to grow consistently. The
aim and objective of the business is to help people to save time from the long queue’s also
helping the food industry to reach out. After work they just need to relax and enjoy the food
which is served right to their doors at no time. The company aims to help people to discover

something new daily the great place the great food the new flavours and that too is fresh and
nutritious. This is seen that this is considered to be the booming business as the now a days all
the things in the world are going online and the consumers are shopping the products through the
online stores. Hence the profit in this type of business are considered to be more and it is
dependent on the services that are provided by the company. So it is considered that this business
would grow in the coming future and would be able to outcast the other platform of doing the
business. Also the tie ups with the restaurants and the hotels would lead to increase in the
revenue of the hotel and the restaurants which is considered to be best way to increase the
profitability of overall economy.

Marketing and sales plan
Zoomba is a food delivery company which pickups ready food and beverages right from the
restaurants and hotels and delivered them to the door step of the customer who placed the order.
It is a delivery service connecting the one who needs food to the one who provides it. Zoomba
charges delivery charge from their customer at a nominal rate for the transportation expenses and
a prescribed rate of commission from the restaurants and hotels (Wells and et. al., 2018). The
targeted customers for zoomba are the working-class people who are unable to make and enjoy
meals of their choices and having shortage of time at work place and at home (Brinckmann and
et. al., 2015). As discussed in detail in opportunity analysis report customers and foreign tourists
are sometimes unable to get quality and time food in their locality or they do not get what they
need and in absence of what they wanted they end up eating bad and unhygienic food (Watson,
McGowan and Cunningham, 2018).
As per the report the company has ready market in selected area of operation. From launching
To maturity population is viable to sustain the business. As per the reports of surveys and digital
marketing analysis people find this idea unique and exceptionally helpful. Also the company is
planning to promote the business by providing heavy discounts, coupons, lucky draws, free
delivery offers.
The company will launch the application at google play store and apple store and advertise the
application at various platforms like Facebook, YouTube, Instagram, and amazon. As per the
report the company would successfully enters and captures the market with great returns
(Brinckmann and et. al., 2019).
Zoomba company target those customers who are mostly service class people and for tourists
who came across other countries and want to get their favourite food according to them. This
facility also for those people who want great food but do not have time, capabilities and due to
lack of time they are unable to cook at home. They are usually the ones that are interesting in
eating great food with also having the feeling of being comfortable at home. For working class
people this zoomba company will always provide better and most convenient services. This
company's aim to provide fastest, friendliest food delivery services to its customers. Zoomba
Company also having good and competent staff which can be reliable by customers for its better
and timely services and through it company can get satisfaction of customers. Zoomba Company
can marketing and providing knowledge to customer about its services through paper

advertisement and personal contacts with customers and through television and social websites.
In advertisement fastest services and delighted food delivery is highlighted for attracting the
customers.
Zoomba is a food delivering company which delivers ready food from hotels and restaurants
directly to the door step of the customers. So the targeted customers for the company are those
people who are unable to get good food on timely basis also the food they need. Now a days due
to the large no. Of migrated people for jobs in other cities and countries a lot of time is spend in
travelling and work, due to this people could not able to prepare foods for them the company
assures ready to eat food to be delivered within 30 minutes of placing the order. The concept is
unique and alluring which helps the customers to get quality food in timely basis and to save
their time in preparing the diet (Bui, 2015). Also many customers and not able to prepare the
meal due to availability of materials required and for foodies who wants to explore just by sitting
at home zoomba will be the right choice.
As per the report delivered the anticipated sales for the first year would expect to be at
Range of $300000 to $350000. The company has dual pricing policy, from customers company
will charge only delivery charges and that too when the amount of order is below certain limit.
Every hotel or restaurant has to keep a minimum amount of order per customer (Burns and
Dewhurst, 2016). And the delivery charges has to be charged according to that minimum amount
order.
Marketing is essential for the survival and growth of any business. Every business wants to be
the first choice of its customer and that is with the marketing the business will achieve the same.
There are many practices followed by the business to market its idea some of the methods are
explained below: -
Paper advertisement and articles: - Public advertising before and after launching the
application creates a hype among the public and make them aware about this new business idea.
Articles published in business magazines helps to boost public confidence.
Personal contacts with customers: - A door to door survey had been organised by the company
to create personal contacts with the customers (Cant, 2016). Personal contacts helps the company
to get the desirable information whenever required.

Tele marketing: - Advertising through tele media, online advertisement like advertisement on
Facebook, YouTube helps to spread news about the company much faster than any other
medium.
The customers are the most important assets of the company without which no company would
survive. Every company has to put equal efforts every time to generate and maintain its customer
group. Marketing techniques help the company to comply with this task easier. All the above
discussed techniques intercept an idea of this new project into the minds of customers.
Zoomba is having an idea of delivering food to the ones who order. So basically, it’s a service
delivering company. The basic idea behind this service is that the company would employ
delivery persons who takes order from the customers, will reach to the pickup station i.e., the
hotels or restaurants and after picking up the food delivered it to the door step of customers
(Harrington, 2016). Customer just have to install the application in their devices which support
this kind of applications and register himself onto the application with its delivery address. After
installing the application the customer just have to search for the restaurants or hotel and order
the food or beverage, the payment can be made either be online or by cash on delivery. The
marketing budget assigned excluding the salary and commission to delivery boys is $50000, total
expenses related to marketing including advertising and sales promotion are expected to be under
budget. The total expected expenses of marketing are strategically planned and would surely be
under budget.
Zoomba is a limited liability company incorporated under the laws of Malaysia. The company is
running by two brothers Daniel and Mikhail having majority of its shareholdings. Both of these
brothers are having a master’s degree in business management (Hop and et. al., 2018). Both of
them are having an experience of 15 major years in the same sector. The company requires along
with management experts, the technical persons expert in software like software engineers. Also,
the company requires local people as a delivery person.

Financial feasibility
Finance is one of the key initials required by every business in order to start, run, grow and
survive. The amount requires by any business start-up needs an initial outline of the day to day
expenses, the capital expenditure needs to be incurred in the meantime and working capital
required to meet daily expenses (Wells and et. al., 2018). The company needs to find out all the
potential sources from which it would generate funds like borrowing from the bank or the
market, issue shares to the members or through any other sources it finds compatible.
Zoomba after conducting a financial feasibility analysis concluded that it requires $150000 in
development of the application including the basic infrastructure required (Ibidunni, Peter and
Ogbari, 2017). Zoomba is applying for $200000 for a bank loan and $75000 through equity
shares. Marketing and sales expenditure according to the opportunity analysis report will remain
around $50000, only application will cost $ 105000 to the company which requires a substantial
period of 6 months in order to develop and functioned fully. Given below the total expenditure
structure of zoomba:-
Expenses Amount in dollars
Salaries including the delivery persons $ 40,000
Infrastructure building $35000
Website development $ 105000
Miscellaneous $ 30,000
Marketing $ 50,000
Total $ 260000
Total cash requires to the company in starting up the business would be in range of $260000 for
which the company decided to borrow a loan from bank of $200000 and issue equity shares for
$75000.

Cash flows of the business
The business has its cash inflow comes from two sources initially first from the commission
from the hotels or restaurants or any other food station which would considers to be the major
portion of the total cash inflows. Also, the other sources of the cash inflows are in the form of
delivery charges from customers but that portion will not be considered as a reliable source of
cash flows as it would just break even the transportation cost incurred (Kusumaningrum and
Hidayat, 2016). The initial studies regarding the cash inflows estimates a cash flow to be in range
of $300000 to $350000 in initial years which would help the company to generate a return or
25% to 35% in initial years which is estimate to more than 15% from the industry.
Regarding cash outflows the initial expenditure is as described above and also the company
requires $80000 as its working capital. The company estimates that the working cost has to be
increased by 10 to 12% every year which is met by the increasing revenues over the years
(Watson, McGowan and Cunningham, 2018). Overall idea and concept of the business seems to
be worthy to generate wealth for the shareholders

Operational plan
The operational plan is seen as the intermediate-range business plan that you’re manufacturing,
operations enhances development activities. Operation chain of zoomba requires customers,
hotel/restaurants, delivery persons, mobile application, and dedicated server (Lynch, 2018).
The value chain model is considered as the concept that helps in considering the events which
occurs in the company from the taking of the raw material to making it deliver to the customers.
The value chain consist of the six steps and hence the zoomba has applied this in their operations
plan:
 Inbound Logistics: It is considered as the fact where the company finds the source from
where the raw material is brought to the company as this is seen that the company has
found a supplier which provides the company raw material for their operations and the
sellers own resource provides the raw material to the company.
 Operations: This is considered as the situation where the raw material of the company is
converted into the finished goods. This is seen here that the company has to perform the
obligation where they have to operate in a manner so that they are able to achieve the
objective of maximising the sales of the company. The food material that the company is
delivering must be sent on time and it must be of great experience.
 Marketing and sales: This is considered as the area where the company frames the
marketing and the sales plan that helps the company to achieve the objective of the
maximising the sales of the company. It is seen that the company is creating a team that
will consider the sales figure of the company.
 Service: This is one of the main element that the company is considering for achieving
the objective of maximising the service quality. It is considered as the situation where the
company performs the objective through which the service quality is enhanced for the
performance of the company.
 Technology development: Here the company has to perform the objective where they
have to use the technology and has to develop the software that helps in tracking the food
delivery and making the food delivery.
 Human resource management: The company has to develop the human resource
management structure where they have to achieve the objective of recruiting the

employees who suitable for the company and helps in achieving the objective of
maximising the sales of the company.
The company has to contact to the restaurants first so as to achieve the objective of maximising
the objective of the selling the products. As this is seen that the consumers are more interested in
the food that is offered by the restaurants as this is less costly as compared to the hotels. Also the
hotels are not easily achievable as they want to sell their product from there place of operations.
Hence the restaurants would be approached first for starting the business. The order would not be
given to the restaurants first as it would be given the option to update on the app the product
which they can offer to the public on the particular day and accordingly the menu would be
decided.
On the other hand the hotel/restaurant will already been started to prepare the food as soon as he
received the notification (McKeever, 2016). And the final process is to pick up the ready food
from the hotel and to deliver it to the door step of the customer who places the order.

Key areas of value creation
Providing good, healthy food on time effective basis is the key mission of zoomba and in order
to be able to achieve this goal the company needs to develop some values in its services at
different levels of operational cycle.
Right from the order placing the company needs to provide a disturbance free and easy to handle
application which is self-explanatory and does not require practise to get through it (McKenzie
and Sansone, 2017). The application must not crash at peak load time so the company has to get
manage its servers by some external source as initially the company could not be able to manage
it properly. The application needs to well develop as to search for any type of food or hotels or
applying some sort of filters would not be a difficult task. The application is the actual front end
of the company so to create the goodwill the application must have to be good.
After order placing the second most important task is with the hotels/ restaurants who receive the
order. The task of the hotels starts right from receiving the order as it has to prepare the desired
meal on timely basis with quality ingredients. The company must have to take care of the quality
of food by checking and comparing the reviews about the food and restaurants (McKenzie,
2015). Any complaints regarding the meal must have to be take care of and even more
complaints would lead to cancellation of registration of that particular hotel from the application
of company.
The final task of the operational chain is to pick up the food from the hotel and deliver it to the
location of the customer. It requires quality delivery persons having knowledge of their locality
and are expert in driving vehicle (Watson, McGowan and Cooper, 2016). Food when serves the
hot is the best so to keep the importance of timing they have to be fast enough. Also to avoid
unusual circumstances like breaking down of the motor vehicle of heavy traffic or rainfall they
have to be prepared in advance. Company has to provide them with a device having the gps to
allow them to reach to the desired location on timely basis.
By providing all these values to different levels of operation chain the company would be able to
generate goodwill which helps the company to secure good customers and help the company to
create wealth (Scarborough, 2016). The budgets available for creating the values requires hiring
the external company which manages the server of the application. A consumer grievance cell
for all complaints and suggestions and devices having gps in them requires excess funding of
$45000.

Action plan
Initially the company started the project in few countries including Malaysia, India, japan and
Singapore after initial success the plan is to spread the idea in complete south Asia. Zoomba
Company is planning for spreading and growing itself in whole south Asia after achieving its
starting success and goals (Simón-Moya and Revuelto-Taboada, 2016). It has also plans for
merger with other companies which are registered and well working in India and it also having
long term business plans for generating more profits and increasing the wealth of company. Its
plan is to getting development and growing in market through enhance its goodwill with
providing best possible services and quality food to its customers. With the satisfaction of its
customers it can perceive most other opportunities in market in near future to develop itself and
can create goodwill in best manner. It is expected that the company would be in a position where
it would become the market leader in the country. The company would be leading delivery and
order taking firm in the market with maximum numbers of customers and the hotels joined
together. This is seen for capturing the market and making it easy for the customers to order the
food products online the company would launch the mobile application in first 6 months of
starting the operations.
The management and the leaders are very much concerned regarding the development of
business personals along with the business (Uhl and Gollenia, L.A. 2016). The idea is not just to
make profits but to help the people, help them not to sleep hungry, get the right food at right time
at their place. As regards to the growth strategy company wants to make sure that the goodwill it
needs to create will never worn out. And that would be the only thing for any business to
generate long term wealth.

Swot analysis
Strengths Opportunities
● Multitalented and fully
experienced managers.
● Prior relations and
connections with customers.
● Enhance the online shopping
opportunities to people.
● Recognising value of time
and best use of it among
people.
Weaknesses Threats
● Insufficient trained staff and
less involvement of
knowledge due to new
business.
● New comers in market in same
business line. And also with
online marketing strategy.

Strategic development plan
Strategy is “the direction and scope of an organisation over the long period, ideally which seeks
to match its resources its hanging environment and in particular its markets, customer or clients
so as to meet stakeholders’ expectations (Vandervalk and et. al., 2017).
There is many business analysis techniques that tells about what are the methods to recognising
opportunities in market for growth of business. With the help of it in organisation of zoomba
strategy
Existing products New products
Existing market Market penetration
Through market area
operations increasing the
customers and market share.
Product development
Verities in products such as
milk products, bakery items
etc.
New market Market development
 Enhancement in other
new parts of market.
Diversification
 Growing and
developing itself by
increase products and
better facilities with
own branding.

Annual balance sheet
YEAR AMOUNT IN $
ASSETS 8,079
INVENTORY 4,000
PREPAYMENTS 360
CASH & BANK BALANCES 3,719
EQUITY 2,279
CAPITAL 1000
RETAINED EARNINGS 1,279
LIABILITIES 6,300
BANK LOAN 1,500
TRADE PAYABLES 6,000
OTHER LIABILITIES 300
TOTAL EQUITY & LIABILITIES 8,579
Zoomba company in first year invest the capital of $1000, equity $1279 and having assets of
$8079, cash and bank balances $3719, inventory $4000, prepayments $360 retained earnings
$1279, along with it also having liabilities $6300, bank loan $1500, other liabilities $300, total
equity and liabilities is $8579 and this is conclude that it is profitable in further years.

Exit strategy
Zoomba Company is well defined in papers but it also focuses towards its investors and for this
it requires an exit strategy to meet out their personal needs (Vurro and Perrini, 2018). For this
arrangements are planned by Zoomba Company in regards to liquidate its investors. There are
some options shows as below:
 Buy back of shares
 Selling the shares partially or wholly
 Issue bonus shares
At last, Zoomba Company planned for its growth and more profits earning through market and
secure, providing better returns to its investors (Ward, 2016). It also work on providing better
customer service and retain customer satisfaction and market share.

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