Strategic Resource Planning, CRM, and Financial Analysis Report

This report discusses key considerations for small businesses in resource planning and allocation, emphasizing the importance of aligning these with business objectives. It evaluates different customer relationship management (CRM) processes, highlighting their role in customer satisfaction and business growth. The report also explores transnational development strategies for small businesses, outlining benefits and drawbacks. Furthermore, it includes a forecasted cash flow statement, break-even analysis, and interpretation of financial statements to aid successful business management. Finally, it describes key regulations and legislation affecting small businesses and social enterprises, considering future developments. The report applies relevant tools and techniques for structured analysis, assessing the significance of resource planning and CRM in achieving business objectives. It also critically evaluates the CRM process and transnational operation challenges, offering recommendations and a detailed financial analysis.

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Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1) Discuss the main considerations a small business or social enterprise needs to address
when planning and allocating resources to achieve business objectives.....................................1
P2) Explain and evaluate different processes of customer relationship management for a small
business or social enterprise.........................................................................................................2
P3) Explain how a small business can develop transnationally and determine the benefits and
drawbacks....................................................................................................................................3
P4 Construct an yearly or monthly forecasted cash flow statement focusing variable and fixed
costs set against income for a certain company...........................................................................4
P5 State in what ways break even analysis could be implemented in an organisation
circumstances...............................................................................................................................5
P6 Interpret key financial statements for a company in context of their contribution towards
the successful management of a business....................................................................................5
P7 Describe key regulation and legislation which have implications on social enterprises or
small businesses...........................................................................................................................7
M1) Apply relevant tools and techniques in a structured and analytical way to plan and
allocate resources in an organisational context............................................................................8
M2) Assess the importance of planning and allocating resources to achieve the business
objectives.....................................................................................................................................8
M3) Apply and evaluate the elements of the customer relationship management process in
relation to achieving business objectives. ...................................................................................9
M4) Evaluate the potential to develop transnational operations using the stage model of
internationalisation, assessing both benefits and challenges.......................................................9
M5 Use analytical techniques and appropriate quantitative tools which would render an
appropriate detailed break-even analysis and cash flow forecast as well..................................10
M6 Assess the implication of key rules and legislation in context of companies.....................10
D1) Critically analyse the application of appropriate resources to demonstrate links between
resource allocation and achievement of business objectives.....................................................10

D2) Critically evaluate the customer relationship management process at all stages and
provide recommendations for overcoming challenges of developing transnational operations.
....................................................................................................................................................11
D3 Prepare an accurate break-even analysis and cash flow forecast with a critical evaluation as
in what ways key financial statements would be contributing in the successful management the
enterprise....................................................................................................................................11
Break-even point for January 2022............................................................................................11
D4 Critically examine key regulation and legislation affecting social organisations or small
businesses taking futuristic changes and developments into account........................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
APPENDICES...............................................................................................................................16

INTRODUCTION
Entrepreneur plays important role to changing the society, it can be considers as a
national asses and entrepreneur are the drivers of that asset for any country. Entrepreneur is a
individual person who create the new business with new innovative and creative ideas, they
bearing risk and getting more rewards. Simply entrepreneur is the organizer, manger and assume
the risk for the businesses. Entrepreneurship is the dynamic process which creating the new
innovating things that have to bearing the welfare of an entrepreneur. It support to provide the
job opportunities and innovative ideas to improve the economy (Allen, 2018). In this report it
apply the relevant tools and techniques to analyse the plan and allocate the resources in small
businesses. Planning helps the business to perform well in future. It helps to enables a manager
to analysing the things and take appropriate steps to deal with the future uncertainty and dynamic
changes.
MAIN BODY
P1) Discuss the main considerations a small business or social enterprise needs to address when
planning and allocating resources to achieve business objectives.
To achieve the target of small business in allocating the resources and managing the
operations by making a proper planning. Small business having a limited resources, if they are
not allocate properly, so they have chance to get the delayed in work. They need to mange the
things in right way to achieve the target of small business and earn more profit by making
effective strategic planning. To allocate the resources in proper manner the small Business need
to focus on this thing which is listed below:
Determine the Project Range- Before doing any project, manger need to consider that, they
should make small targets, for example they can documenting the projects boundaries, that what
its main objective, resources, budget, and other thing which impact the project timeline.
Identify the resources they need- After determining the project range, manger need to
analysing the main objective, deadline, task and so on. They wants to analysing that which types
of resources are important to competing the task on time (Berlanstein, 2020). Along with they
wants to make sure that work done according to the list they make, and check out the next step to
see how to do this.
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Evaluate the Human Resources- It helps to provide feedback and documentation about the
employees current and previous performance through the time period. That support to provide
the clear communication related to their goals.
Make sure that team knows the work- Project manger need to ensure that all workers are know
their work properly, everybody knows its duties very well. Otherwise this thing impact negative
and its not good for the business performance (Centobelli, Cerchione and Ertz, 2020).
Resources allocation is challenging for the small business, without effective planning they can
not handle this situation. Along with the manger need to focus that they are analysing the all
steps in proper manner.
P2) Explain and evaluate different processes of customer relationship management for a small
business or social enterprise.
Consumer relationship refers to process in which the business make and maintain the
positive relationship between the customer. Along with it helps to build the good relation with
customer and suppliers, if any one wants to start their business, so they need to be focus that.
Their main focus is customer satisfactions without this they can not grow their business in the
market. It is method the business manger can use to engage with its customers and improve the
costumer experience. To maintain the positive relation with customer is very beneficial for the
business growth, without this business can not compete in the market. Positive customer relation
helps to connect with the customer and knowing their taste and preferences. That support to
connect with their target audience and understand their requirements, to resolve their problems
and create the good sense of mutual understanding (Cleff, 2019).
The importance of positive customer relationship which are listed below:
Customer Acquiring- When the customer rarely like the product and satisfies with their brand,
so they likely to opt their business, which is good for their growth. If the manager wants to
expand their business, so they need ensure that customer are satisfied with their products.
Customer Holding- It is very difficult to holding the costumer for long period because their
taste and preferences are change according to demand. If the manger wants to retain the
costumer, so they need to analyse the market demand and doing some innovate change in their
product to holding the costumers. Along with it also support to attract the new customer.
Customer satisfaction- It is the most important part. Because it is the primary advantage of
costumer relationship. If once they established the good relationship between the costumers, so
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they can handle their needs without any barriers. If they can doing this thing efficiently, so no
one can stop their products to satisfying their customers.
P3) Explain how a small business can develop transnationally and determine the benefits and
drawbacks.
Transnationally provide a opportunity to expand their business all over the world, it gives
the major advantage over the local businesses. It the best well resources that small business can
use to enter the market efficiently and effectively (Davidson, 2018). Transnational corporation
helps the business to involved in the international production of goods and services more than
one countries. The transnational strategy is a action plan, which support the local small business
to expand their business international and earn more profit. If the small business wants to earn
more profit and expand their business international, so they need to follow some steps to start
their business inert nationally. Such as they need to doing proper market research, making proper
marketing plan, set pricing strategy, set the payment channels and so on. This things are very
beneficial before starting their business internationally.
Advantage of transnationally business
 It helps to create more jobs in the economy
 Helps to improve the skills and knowledge of the employees
 Helps to exploit the natural resources
 Support to develop the economic base of the country.
Disadvantage of transnational corporations
 Sometime they damage the environment by ignoring the local laws which is not good for
their public image too (Ganson and Wennmann, 2018)
 Poor working conditions in some cases
 Over- exploit the natural resources
Small business can take some necessary steps to develop the transnational strategies which are
listed below:
1. Doing proper market research where they planning to start their business, because it is
important to consider the foreign policies, logistics and regulations to identifying the
potential barriers to entry into the new market.
2. Understand the local economy, because is essential to identifying the price points and
preferences.
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3. Get to know that what its the target market. Because different countries might be
different product approach (Ghosh and Rajan, 2019).
4. Make a proper strategies planning to handle the dynamic changes to achieve its
business goals.
P4 Construct an yearly or monthly forecasted cash flow statement focusing variable and fixed
costs set against income for a certain company.
Interpretation: The cash flow prepared above would help to interpret the liquidity and solvency
of Infosys and in what ways it must plan its actions in such a manner that it would help them to
achieve their goals and objectives well on time (Globocnik, Faullant and Parastuty, 2020). Cash
flow is prepared for three years in which Total cash used is in negative figures at the initial
stages which is observed to decline with each passing month in first year which managed to
convert the cash being used towards the cash inflow from the month of May which denoted a
figure of 907 and which kept on increasing till October and declined to a negative amount in
November which turned out to be adverse and hence it is recommended to the managers of the
company to look into the matter and improve the working and efficiency of the organisation.
Hence, in 2nd and 3rd year too the company recorded a negative balance which is not good and
would turn out to be risky for the business on futuristic terms.
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P5 State in what ways break even analysis could be implemented in an organisation
circumstances.
Break-even analysis is a financial technique which would help to determine at which
level the service, product and company would be useful and profitable. It is a financial
computation which is being taken into account for determining the number of services or
products a business must be selling for covering its costs and expenses. Break even point at
which the expenses linked with production would be equivalent to revenues earned (Hamilton
and Webster, 2018). Ways in which Break even analysis could be implemented such as :
 It helps to determine the selling price which would generate desired profits: After
completion of break-even analysis it could be predicted by the company as what quantity
a business must sell to make it profitable. It would also assist the sales team to reach and
fulfil sales objectives. It would be useful in making the pricing scale of products better,
such tools are highly used for rendering best price of a good which can fetch maximum
revenue without rising the present prices.
 Catch missing costs: When one plans a new business venture or idea, it might be possible
that one might forget few costs or expenses. Hence, a break-even analysis would help to
review all finance related commitments for figuring out break-even point (Holsapple,
Hsiao and Pakath, 2018). Such analysis certainly would restrict the number of
unpredictable situations down the line or prepare a firm for them.
P6 Interpret key financial statements for a company in context of their contribution towards the
successful management of a business.
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Interpretation: From the above prepared financial statements of Profit and loss it can be
interpreted that the Infosys company has started the year by losses at initial stage i.e. first month
of year whereas it managed to control it with each passing month hence the adverse effects an
negative figures were controlled from May month and it managed to end its year with profit and
in year 2nd and third the company generated a huge sum of revenues and increased its
profitability scale as well.
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Interpretation: From the above preprepared financial statement it can be interpreted that the
company is having enough cash and cash equivalents and assets in year 1 which is 15000 which
declined in year 2 till 13000 and in year 3 it again increased till 20000 which is a good ratio. But
it is also advised that Infosys company must manage the fluctuations it has been facing with each
passing year. It can be a threat and riskier situation for the business to deal in as it would affect
the stability and sustainability of the organisation in long run.
P7 Describe key regulation and legislation which have implications on social enterprises or small
businesses.
Equality Act, 2010: Employee act is a law which helps to provide protection against inequality
and discrimination. It further denotes that unfair treatment or discrimination on the grounds of
specific personal characteristics for example, age is now against the law and regulations in
almost every case (Kir and Erdogan, 2021). The Equality act is implemented towards
discrimination on the basis of Race, age. The equality act takes in account provisions which
would ban or restrict age discrimination which is on the basis of age discrimination against
adults in provision of public functions and services. At Infosys it is being strived to provide a
work environment which is free of harassment and discrimination. They are an equal opportunity
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employer and employment decisions are even based on business needs, demand and merit as
well.
Employment rights Act, 1996: There are many features associated with the act such as
consolidating enactments which are related to employment rights. Such act cover areas which are
such as redundancy payment, protection towards wages, Sunday working, suspension from work,
unfair dismissal, zero hour contracts, termination of employment and flexible working (Horelli,
2018). Keeping such acts in mind Infosys provides benefits such as Paid sick leaves, life
insurance, paid holidays, education/ tuition and training.
Health and safety at work act, 1976: It explains in what ways workplaces shall be giving
adequate training to staff persons would be ensuring health and safety procedures are being
understood. It would help adequate welfare provisions for staff people at workplaces. A safe
working environment which is properly being maintained and where operations within it are
being conducted safely. There are many suitable provision of reliable, relevant instruction,
information and supervision. Such acts would be contributing in Infosys company to manage
working in a environment which is safe and secure for employees.
M1) Apply relevant tools and techniques in a structured and analytical way to plan and allocate
resources in an organisational context.
Project manger need to implement the different tools and techniques to execute the work
in proper way. This strategises tools are very necessary for the small business, because it helps
to doing the work decent way without spending more revenue and manpower. But if in case
they spend more money and manpower on work activates without making proper plan, so it will
impact negative to their performance. The tools and techniques which they can use is classic
technique, waterfall technique, critical path techniques and so on (Larsson, 2018). This
techniques helps the business to schedule the project in different task and plan according to the
requirements. It is the incredible technique which is used to detect the problem and helps to solve
them. Along with
M2) Assess the importance of planning and allocating resources to achieve the business
objectives.
Resources allocation helps the business to empower the team and enure the employees
engagement performance. It is not essential for the resources mangmnet process, because it
having the ability to effectively and consistently to allocate the right resources for the right task
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at the right time. If the business successfully allocate the resource in proper manner so they are
able to achieve the Clint target and business objective to. They business also having some benefit
to doing effective resources allocation are staff retention, Clint satisfaction and profitable
engagements (Milani, 2019).
M3) Apply and evaluate the elements of the customer relationship management process in
relation to achieving business objectives.
Customer relationship management is important for developing the strategises, because it
helps top examine some impactful objectives, which is beneficial to achieve the business goals
which are listed below:
Improve the buyer's journey- The main purpose of any business is to improve the customer
experience. Because customer is the key factor in business, it helps to increase the performance
of the business and respond the customer inquires to provide get positive experiences.
Generate more sales- The best way to increase sales is to ensure its direct and indirect efforts
towards the selling to the right people.
M4) Evaluate the potential to develop transnational operations using the stage model of
internationalisation, assessing both benefits and challenges.
Domestic- market establishment- Domestic market is the best place to test the products
because costumer are familiar with their product, so they get fine-tune performance before
handling the complexity of international trade.
Export research and planning- Before going the unfamiliar market, they need to analysing the
current situation, because it helps to prepare themselves properly. By researching the right
proposed products and services in the potential market.
Expansion of international sales- Doing international business is expansive part. This stage is
helps to accomplish the intensified market research. About the export market helps to assist to
making appropriate adjustment to its strategy to strengthening their position in the market
(Mohammed, 2018).
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M5 Use analytical techniques and appropriate quantitative tools which would render an
appropriate detailed break-even analysis and cash flow forecast as well.
Break even analysis can be explained as a financial computation which would weigh the
expenses of a new venture, product or service which is against the selling price fir determining
the point at which the company would break even.
M6 Assess the implication of key rules and legislation in context of companies.
Corporate laws which is also referred as enterprise law or business law or at times
company law as well can be explained as the conduct of people, body of law governing the
rights, organisation, companies and businesses as well. Such terms are often referred to the legal
practice of law which is related to corporates or companies. It would be providing guidance and
direction to Infosys in every region, area of companies (Orji, 2019). For instance, it would also
render a means for bringing a complaint against other party towards a neutral decision maker
such that a decision could be made in relation to dispute. In simpler sense, the advantages of
rules and regulations in a company are such that they would help in protecting the business. By
protecting employee persons company could be protected from lawsuits and by such cases they
would be able to understand what is being expected and what would happen if the rules are being
violated. Legislation explains rules and laws which are being planned by government authorities.
An instance of legislation is a new state rule which changes according to needs and requirements.
A bill is being counted by legislature which would become law if is being enacted. Good
governance of laws would help in setting normative standards for development. It would be
fostering participation, demanding accountability, ensuring transparency, promoting efficiency
and upholding law in economic, administrative institutions and political processes as well.
D1) Critically analyse the application of appropriate resources to demonstrate links between
resource allocation and achievement of business objectives.
If the small business wants to achieve their objectives in effectively and efficiently, so
they need to allocate their resources in correct manner. As a project manger they want to setting
the target and get on the management performance techniques, that helps to improve department
and ensure the all employees doing their work patiently towards their goals. The manger taking
few steps that helps to allocate the resources which are listed below:
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Identifying the high goals and objectives- Before staring any project, manager need to be clear
that what they accomplish or what's the plan. Because it helps the to use the resources in right
way (Pieroni, McAloone and Pigosso, 2020).
Employee efficient time management- If the project manger distribute the work to the
employees in correct way, so this thing helps the business to overcome the problem of wastage
of resources, now they use the resources in right manner.
D2) Critically evaluate the customer relationship management process at all stages and provide
recommendations for overcoming challenges of developing transnational operations.
To overcome the problem of transnational strategies, they need to work on it, because it
helps to doing the business globally, so they need to response to the challenge to achieve the
success.
Attach the local market expertise- Moving the new market, so is important to require the local
knowledge, because it helps the expand the business Internationale, they guide them too.
Cultivating the partnership in the region- Local partnerships is the best way to start the
business globally, because it helps to guide and provide information to develop their reputations.
Navigation new legislations- Before starting the business in new country, need to follow the all
rules and regulation properly, because different countries having the different rules. If they are
follow the rules in proper manner so, it will affect their public image, they face difficulty to
compete in market.
Managing expectations- The most beneficial aspects of internationalising is that how to
communicate and mange the expectation of the new costumers. Along with they need to make a
proper strategic planning, because it helps to overcome the problem of future changes and
achieve their target effectively and efficiently.
D3 Prepare an accurate break-even analysis and cash flow forecast with a critical evaluation as in
what ways key financial statements would be contributing in the successful management
the enterprise.
Break-even point for January 2022
Month
and
Year
Credit
Sales
Total
Revenue
Credit
purchases Wages Manufacturing
expenses
Shop
expenses
Selling
Expenses
Total
Expenses
Mar- 700 700 300 400 200 150 154 1204
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21
Apr-
21 800 800 200 450 150 200 164 1164
May-
21 900 900 150 380 250 250 170 1200
Jun-
21 1000 1000 400 370 300 200 180 1450
Jul-21 850 850 350 460 350 190 190 1540
Aug-
21 750 750 250 530 450 175 185 1590
Sep-
21 950 950 550 630 500 180 195 2055
Oct-
21 1100 1100 650 720 440 130 176 2116
Nov-
21 1200 1200 750 670 340 145 186 2091
Dec-
21 1300 1300 850 640 290 165 195 2140
Jan-22 1400 1400 950 650 280 170 180 2230
Feb-
22 1200 1200 840 630 270 175 185 2100
Break even sales units can be calculated as by using the formula below:
= Fixed cost / (Sale price per - variable cost)
=20000/ (20-10)
=2000.
D4 Critically examine key regulation and legislation affecting social organisations or small
businesses taking futuristic changes and developments into account.
There are many key regulation and legislation which would affect special companies or
small business such as it provides support programs in the areas of education, development of
rural healthcare, culture and destitute care. Its aim is to work in remote regions which are located
in several regions. CSR policies aim for guaranteeing the business organisation working in
ethical manner, economic and environmental impact of what they do as a company and
considering rights as well as the specials. For achieving objectives in an environment of honesty,
safety and courtesy in relation to employees, vendors, clients and society at a larger scale
(Treiblmaier and Beck, 2019). There are many changes and alteration which would affect the
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working of a business in economy environment such as rising expenses of operations, sometimes
restricting a company from doing business.
CONCLUSION
From the above prepared report it can be asserted as well as concluded that financial
statements help business to run in a competitive environment and render an idea about the
performance being rendered by them in long run. It helps the consumers and investors to have an
overview about the working and functioning of business. The report would help in computation
of break even and preparation of cash budgets as well which would be helpful in interpreting the
results which the company would be recording.
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APPENDICES
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