Impact of Strategic and Tactical Business Planning at TPG Telecom
VerifiedAdded on 2023/06/08
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Project
AI Summary
This project assesses the impact of fundamental strategic and tactical business planning on TPG Telecom, a real-world case study in Australia's telecom sector. The research investigates how management tools and tactical planning contribute to achieving performance objectives and maintaining a competitive edge. It examines TPG Telecom's strategies for resource management and competitive advantage, supported by secondary sources like academic articles and TPG's official website and annual reports. The study formulates research questions to explore these aspects, including the role of various management tools and specific measures taken by TPG. The project includes a project plan with a clearly defined field of research, secondary data sources, research questions, search terms, and an analysis of peer-reviewed scholarly articles relevant to business management and strategic planning. The project aims to provide a comprehensive evaluation of TPG Telecom's business strategies and their effectiveness.
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