Evaluation Report: Business Plans of StructureAll Ltd and TBC

This report evaluates the business plans of StructureAll Ltd, an engineering consulting firm, and Twin Brothers Construction (TBC), a construction services provider. The analysis covers various aspects of each plan, including executive summaries, SWOT analyses, staffing strategies, marketing plans, financial plans, and operational plans. The report identifies the strongest and weakest components of each business plan, highlighting StructureAll's innovative service provision and quantitative market goals, while noting its limited personnel and inadequate financial assumptions. For TBC, the report points out its expansive market opportunities and quantitative goals, but also criticizes its lack of quality assessment measures and inadequate competitor analysis. The report suggests improvements for both companies, such as enhanced collaboration for StructureAll and detailed quality control measures for TBC. The conclusion emphasizes the importance of well-defined business plans for strategic decision-making and financial planning.

Running Head: An Evaluation of Business Plans 1
An Evaluation of Business Plans
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An Evaluation of Business Plans
Introduction
Business plans serve as blueprints key in determining the strategies through which
organisational goals can be achieved (Scarborough, 2016). Apart from ventures that are bound to
be started, the documents can also be prepared for enterprises which are already established.
Business plans have the primary purpose of ascertaining that a vision that is cohesive is fostered.
It also offers some relevant guidance for an investor interested in offering funds for the
enterprise (McKeever, 2016). The plans foster an understanding of the operations that an
enterprise is bound to undertake. The research is an evaluation of business plans relating to
different establishments with the aim of determining their strengths and weaknesses while
offering some recommendations for improvement.
A description of each company’s business plan
StructureAll Ltd.
Executive Summary
StructureAll Ltd. was formulated to offer services relating to structural engineering. More
specifically, the company deals with the provision of experts with whom industry professionals
can consult. The company intends to ascertain that it can develop its Yellowknife home office
after its operations commence (Bplans.com, n.d.). The party responsible for the formulation of
the enterprise is Phil Nolan, an engineer whose activities have spanned over 18 years. Moreover,
his experience is progressive in addition to being responsible.
The services clients can anticipate from the enterprise are quite extensive. Modelling

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which can be categorised as three dimensional will be availed to company clients upon request.
Moreover, clients can access facilities which allow them to visualise the structures that they
would like to set up. Analysis by Nolan is anticipated to feature state-of-the-art equipment
(Bplans.com, n.d.). This is intended to be integral to the plan formulated for StructureAll Ltd.
Focus concerning production work is bound to emanate from programs relating to quality control
as well as assurance that will be formulated.
SWOT Analysis
The company’s strength pertains to the facilities that it is able to provide. Its weaknesses
emanate from the limitation of the workers who can be called upon to cater for workers.
StructureAll Ltd. enjoys the capacity for growth which is among the opportunities it can exploit.
The establishment’s threats are in the form of the enterprises that it must compete against.
Staffing Strategy
Initially, the establishment intends to have one employee. The worker is required to
perform the roles commonly associated with the general manager. The firm’s daily operations
shall be Phil Nolan’s responsibility.
Risk Analysis
StructureAll Ltd. has not developed a plan that would be relied on to ensure that its risks
are mitigated.
Marketing Plan
StructureAll Ltd. Intends to focus its endeavours on various groups determined through
the segmentation of its respective market. The groups range from firms dealing with legal issues
to municipal governments. The company primarily intends to focus on the areas located in the

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western part of the Arctic. Moreover, the company intends to aggressively market the availability
of its services through the utilisation of the internet. Direct emails are also to be send to
prospective clients.
Financial Plan
Nolan covered the expenses that the enterprise incurred when starting through the
investments he made initially. Part of the investments was used to cover the expenses incurred by
the startup while the rest is available as the operation's working capital. The targets developed
provide the indication that initial years are set to yield revenues which are at best moderate.
However slow the growth might be, it is bound to indicate some stability. After three years, the
company projects that its market value will be at 20%.
Operational Plan
The company intends to ascertain that clients can make consultations in the areas where
they are to perform their respective functions.
Competitor Analysis
The company’s edge with regards to competition relates to its provision of 3 dimension
models. Other enterprises which are in operation utilise 2- dimensions which cannot adequately
cater to client requirements. The implication of the model relied on by StructureAll is that
conflicts evident spatially concerning elements which are architecturally inclined are eradicated
(Bplans.com, n.d.).
Twin Brothers Construction
Executive Summary

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The company intends to provide construction related services. Clients intending to
renovate their buildings can also approach Twin Brothers Construction. The services offered by
the company are primarily available in the area where TBC will be able to set up its operations
(Bplans.com, n.d.). The strategy synonymous with enterprise activities is tied to processes that
facilitate improvements which are continuous. The implication is that objectives can be
developed, results measured and feedback availed to ensure that growth, as well as progress, are
facilitated.
The services of the company include solutions that facilitate sophisticated bidding and
scheduling. Moreover, the materials available at TBC aim at undertaking different projects in
construction. This is regardless of the complexities that they feature (Bplans.com, n.d.).
Competitor Analysis
The company anticipates dealing with different competitors for the provision of its
services. However, its strategy involves the provision of services which are unique for the
enhancement of its edge competition-wise. While competitors might face limitations with
regards to the amount they are able to direct to their enterprises, TBC intends to make some
investments which are extensive.
SWOT Analysis
TBC's strength's include the proprietor's expertise. Its weaknesses include main
limitations. The company's opportunities relate to its operations in a market which is expansive.
Its threats relate to possible competition.
Staffing Strategy
The staff for the establishment includes the brothers. Employees may be sourced for

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either fulltime commitments or which are part-time. Where the activities involved may relate to
construction, some individuals may be contracted.
Risk Analysis
TBC does not elaborate the risks expected in its plan.
Marketing Plan
The company intends to use make use of aspects that relate to relationship selling.
Newspapers, as well as magazines, are among the channels that TBC endeavours to utilise as
part of its marketing channels. Moreover, clients can also access a website with information
relevant to the operation.
The market that TBC endeavours to capitalise on relates to housing provision. The
strategy that TBC intends to rely on pertains to establishing some alliance with market leaders
while launching the pursuit of available new sales (Sandu et al., 2014). Builders working
commercially or on various residential properties are targeted by the initiatives the enterprise is
set to undertake. In addition, company efforts are expected to secure contracts offered by the
Federal, state as well as county governments.
Operational Plan
The company is to assume responsibility for its workers as well as contractors. All
actions are to be undertaken in accordance with the program for quality in addition to assurance.
Systematic strategies are to be implemented for organisational functions.
Financial Plan
Company investment features a sum of $90000 sourced from the brothers. Initially, the
enterprise’s cash requirements are valued at $50000. The assets for putting up the venture are set

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to mandate a sum of $55000 (Bplans.com, n.d.). The projections made for the business indicates
that the company's ability to break-even will be a possibility in the duration marked by more than
six months of operation.
The identification of the three strongest components of each plan
StructureAll Ltd.
First, StructureAll Ltd has developed strategies to ascertain impeccable service provision.
This includes a program for controlling quality and offering assurance (Ekanem, 2017).
Secondly, quantitative goals are used to offer guidance about the value that the enterprise
can obtain market-wise. The estimate is projected at 20%.
Thirdly, the company relies on techniques that feature great innovation for the
satisfaction of its clientele. The implication is that it has an edge that is unique against
competitors.
Twin Brothers Construction
Firstly, the market that TBC intends to operate in offers prospects for the acquisition of
an impressive share (Laakkonen, 2017). Moreover, the industry is marked by steady expansion.
Secondly, great products and services are available to respective clients owing to their
interaction with the enterprise. In 1997, the industry offered 804000 units for purchase by
interested clients. 1998 featured a 10% improvement to 886000 homes.

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Thirdly, the goals set by TBC are quantitative. Three projects relating to construction are
initially targeted. Moreover, the company targets profits at 7% after its first year.
The identification of the three weakest components of each plan
StructureAll Ltd.
First, limited personnel indicated by the company's structure applicable to management.
Nolan is mandated to use his expertise to ascertain that organisational clients are catered for.
Secondly, the plan does not offer a thorough evaluation of StructureAll Ltd. competitors.
The company primarily focuses on the measures it can take to ensure that its goals are adequately
met.
Lastly, the assumptions made by the enterprise in relation to its financial provisions are
inadequate (Busenitz, 2014). Financial documents must be prepared such that they can cushion
enterprises against downturns which might be economically evident.
Twin Brothers Construction
Firstly, the company does not offer some indicators on measures which can be used for
quality assessment.
Secondly, the analysis conducted by TBC in relation to its market does not feature
regulatory trends. The outcome is that the enterprise is rendered incapable of catering to
litigation aspects of its operations (McKenzie, 2015).

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Thirdly, TBC fails to evaluate its competitors and their implications for the company
effectively. The result is that the position they hold in the market under target is not clearly
understood.
Suggestions on how the business plans could have been improved
StructureAll Ltd.
The company should explain how it endeavours to enhance service provision through
collaboration with other industry professionals. The outcome is that regardless of the proprietor's
experience, client value can become more effective owing to the expertise that other industry
professionals can avail.
Twin Brothers Construction
TBC should indicate measures that can be relied on for the quality of the products as well
as services offered to clients to be subjected to some evaluation. Engineering is often subjected
to numerous regulation requirements (Porter, 2018). Hence, then trends evident must be
subjected to in-depth analysis to make certain that the liabilities which might legally arise are
understood.
Conclusion
Business plans ensure that the strategy that enterprises are likely to rely on is well
indicated. It also facilitates the decisions that must be made by ensuring that they are sound.
Financial or even issues pertaining to management can be identified and adequate measures

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implemented. Where weaknesses which might potentially disrupt a venture are noted, advice can
be sought from industry experts.

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