Business Policies and Corporate Objectives: Asda Project Report

This project report investigates the role of business policies in achieving corporate objectives for Asda, a UK-based retail company. The research employs an explanatory design, surveying 10 Asda managers using both qualitative and quantitative methods. The study reveals that Asda aligns its policies with business objectives to boost sales and profits, emphasizing customer satisfaction through employee training. The report includes an introduction outlining the research problem, chapter structure, aims, and objectives, followed by a literature review exploring the importance of business policies. The methodology chapter details the research approach, philosophy, data collection methods, sampling techniques, and ethical considerations. Findings highlight how Asda's policies, such as those focused on customer satisfaction, contribute to customer retention and profitability. The conclusion summarizes the key findings and offers recommendations for improving business policies to better achieve corporate objectives. The report also includes a detailed literature review, research methodology, data analysis, findings, and recommendations.

Project
Report

ACKNOWLEDGEMENT
For the accomplishment of the present dissertation, I would like to sincerely express
sincere gratitude to my mentor who has provided me sufficient knowledge and greater support.
Further, I would like to thank my friends, colleagues and family members who have guided me
at every stage while conducting dissertation. Through their support, I was able to complete my
thesis with effectiveness and in an accurate manner. Lastly, in the series, I would also like to
state special thanks to my team members who have provided me with assistance in collecting
data and in analysing it further.

ABSTRACT
Aim: To determine the role of business policies in order to achvie stated corporate objectives for
retail based company in the UK – A study of Asda
Methodology: Explanatory research design is used in the present study. A survey is conducted
and questions will be asked from 10 manager of Asda company. In the present research, both
qualitative and quantitative methods of research is used to accomplish the aims.
Findings: It is analysed that Asda company sets policies according to the business objectives
which help in increasing the sales and profit of the firm. It is important for the company to keep
main focus on increasing the sales and profit as because it helps in expanding business in new
areas. For this purpose company can sets policies and guidelines which provide direction to
employees in which way they need to work for reaching stated objectives. Further, customer
satisfaction policy is applied on the all the employees and manager of the firm. It is important for
the company to make sure that staff members solved the issues of customer and always focused
on increasing their satisfaction level. It is so because by doing this it become easy for the
company to retain customers for longer period of time which lead to increase in profit of the
firm.

Table of Contents
CHAPTER 1- INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
Research problem........................................................................................................................1
Chapter structure.........................................................................................................................1
Focus and Purpose.......................................................................................................................2
Aims and objectives....................................................................................................................2
Research question........................................................................................................................3
Framework and analysis..............................................................................................................3
Chapter 2: Literature review ...........................................................................................................5
2.1 Introduction ..........................................................................................................................5
2.2 The importance of business policies for a retail company..................................................5
2.3 The link between business polices and corporate objectvies................................................6
2.4 To evaluate the impact of business policies for accomplishment stated corporate
objectives- A retail industry........................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Introduction.........................................................................................................................10
3.2 Type of investigation...........................................................................................................10
3.3 Research approach..............................................................................................................11
3.4 Research philosophy...........................................................................................................11
3.5 Data collection....................................................................................................................11
3.6 Sampling: ...........................................................................................................................12
3.7 Data anaysis: ......................................................................................................................12
3.8 Ethical consideration:..........................................................................................................13
3.9 Reliability and validity:.......................................................................................................13
3.10 Research Limitation: ........................................................................................................13
4.1 Introduction.........................................................................................................................15
5.1 Conclusion ..........................................................................................................................27
5.2 Recommendation.................................................................................................................28
REFERENCES..............................................................................................................................30

Appendix .......................................................................................................................................32

CHAPTER 1- INTRODUCTION
1.1 Overview
A policy is known as the predetermined course of action which is established in order to
provide the guide to business strategies and objectives. As it can be stated that it is directly
linked to the vision of an organisation and its day to day operations. Policies within an
organisation play the significant role as it assists in accomplishing the corporate objectives.
Basically, business policy leads to encouraging individual productivity in an organisation
(Lawrence and Weber, 2014). The present research is based on determining the role of business
policies in order to achieve stated corporate objectives for the retail-based company in the UK.
There are many organisation in the UK who make policy for accomplishing the aims and
objectives. As there is the direct link between the corporate objectives and its policies. Asda
company is one of the leading retail company in the UK which sets different types of policies
based on its corporate objectives.
Research problem
The business policy has proved to be effective for the organisation in order to accomplish
the objectives of the firm. There are different areas in an organisation where company develops
objectives such as profitability, reputation, and contribution to society, contribution to employees
etc. Therefore for accomplishing this objectives company need to make policies so that it can
easily gain success. It is important for the firm to make improvement in its policies regularly so
that it can easily survive in the competitive market.
Chapter structure
At the time of investigating the current topic, the scholar needed to adopt a sequential
pattern by adhering the well-defined and accurate structure. The dissertation structure in which
different chapters will be cover is as follows:
 Chapter 1: Introduction – In this chapter detail information will be provided related to
the topic which is selected for the research. It includes an overview of the study and To
understnad the importance of business policies for an Asda company. At the end of this
chapter importance of the research topic and research tools and techniques will be
discussed
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 Chapter 2: Literature Review – In the second section the understanding will be
developed related to the concept of restorative justice. Further the link between business
policy and corporate objectvies will be analysed. At last, the impact of business policies
for accomplishment stated corporate objectives of Asda company will be evaluated.
 Chapter 3: Research Methodology – Different tools and techniques which will be used
for the present research will be discussed. Along with this, validation of the methods
which will be used is provided. Further, this chapter will cover limitation and ethical
consideration and resources which are used by the researcher.
 Chapter 4: Data Analysis and Findings – All the gathered information will be analysed
in section 4.
 Chapter 5: Conclusion and Recommendations – Conclusion will be provided in this
chapter on the basis of collected data. Further, suggestion will be given.
Focus and Purpose
The present research will focus on different types of policies which help company in
accomplishing the aims and objectives of the firm. There are different type of objectives of the
firm which is need to accomplish on time. Therefore, for this purpose of implementing different
policies within an organisation help in gaining success. The purpose of the present dissertation to
understand different types of polices and implement them within the organisation in order to gain
success.
Aims and objectives
Aim
To determine the role of business policies in order to achvie stated corporate objectives
for retail based company in the UK – A study of Asda
Objectives
With the given aim, the following are the objectives prepared for the present study:
 To understnad the importance of business policies for an Asda company.
 To analyse the link between business policy and corporate objectvies.
 To evaluate the impact of business policies for accomplishment stated corporate
objectives of Asda company.
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 To recommend strategy for improving the business poicies for accomplisng corporated
objectives successfully.
Research question
Formulation of research questions is an important requirement as it helps in building a
strong framework for the research. For the present research, various research questions have
been formulated which are as follows:
 What are the importance of business policies for Asda company.
 What is the link between business policy and corporate objectvies.
 What is the impact of business policies for accomplishment stated corporate objectives of
Asda company.
 What are the strategies for improving the business poicies for accomplisng corporated
objectives successfully.
Framework and analysis Design of research– Explanatory research design will be used in the study. This design
will help in getting rich and meaningful information about the topic under study. Research approach – Inductive approach will be used in the present research study. This
will consist of focusing on moving from specific to general (Fiegen, 2010). Research philosophy – In the present research, interpretivism philosophy will be used. Techniques of research – In the present research, both qualitative and quantitative
methods of research will be used. Method for data collection – The present research on analysing the impact of social
media advertising on customer attitudes, both primary and secondary data collection
techniques will be used. Collection of primary data will be done by using survey method.
A survey will be conducted and questions will be asked from 10 manager of Asda
company. collecting secondary data, various sources such as journals, books, website on
the company, online articles will be used. A thorough study of the literature works done
by different authors in books, journal articles etc. will form the basis of the secondary
data collection.  Sampling technique – The sample selection for this study will be of probabilistic nature.
With this, every unit in the population will have an equal chance of being included in the
study by the researcher. Random sampling will be used for selecting 10 manager from
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Asda company in the UK . The questionnaire will be used for obtaining the view points
of the managers regarding the role of business policies in order to achvie stated corporate
objectives for retail based company in the UK
 Analysis of data – Both qualitative and quantitative techniques will be used for analysing
the data. Data analysis will be done by using thematic approach to determine the role of
business policies in order to achvie stated corporate objectives for retail based company
in the UK.
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Chapter 2: Literature review
2.1 Introduction
A literature review is the second chapter which is an essential prospect of the study. This
section will help in developing an appropriate theoretical base for the selected topic so that
present study can be carried out in a systematic manner. Further, the opinion of the different
authors related to the chosen topic is presented. Through undertaking the nature of the topic,
secondary information plays the significant role in respect to get a valid outcome that helps in the
understanding importance of business policies for an Asda company. The main purpose of this
chapter is to enhance knowledge regarding the restorative justice and probation practice.
2.2 The importance of business policies for a retail company.
According to the Armstrong, Kotler and Brennan, (2015) business policy plays
significant role within an organisation because it communicated the expectation of the firm
related to employees performance. The business policy basically deals with the decisions related
to the future of ongoing enterprises for instance policy decision which are taken by the top level
after determining the strength of the firm and weakness. Business policies are set for a long time
so they are established carefully such as policy can be developed after evaluating the internal and
external factors which have the impact on the firms market standing. There are different types of
policy such as marketing, financial. Personnel policies etc. However, in each of the area, specific
policies are developed.
As per the view of Papadopoulos and Heslop, (2014) the essential function of business
policies are to defined and classified the objectives of the firm. Further, it also acts as the main
foundation for evaluation and to determine the quality of action and decision which is taken by
the executives. There are several advantages of the business policies such as they are useful in
day to day operations. If policies are clear then it makes easy for the manager to understand the
ranges in which decision can be made effectively and efficiently. With the help of effective
administration and implementation of policies, it becomes easy to improve the working
environment in the firm. Apart from this, policy assists the firm in clarify its objectives and
achieve it successfully. With the help of policy can only organisation goals and objectives can be
accomplished and all the available resources in the firm can be used effectively. Along with this
social responsibility can be fulfilled in an effective manner. If policies provide benefits to
employees then it ensures employees satisfaction. .
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There are many policies whic are emanate from good plans so it can be stated that policy play
significant role within an organisations.
2.3 The link between business polices and corporate objectvies.
According to the view of Wheelen and Hunger, (2017) business policies are guidelines
that provide facility to the firm to accomplish its predetermined objectives. While the business
objectives are basically endpoints that are linked to the plans for the reaching the company goal.
The objectives and business policies both are formulated into plans as it determined by a
business organisation. At the time objective is the plan and the policy is the mode and way which
is used for reaching all the objectives. The objectives of the business are basically based on the
production of the company and policies. All the policies which are developed by the
management after reviewing the objective which is in accordance with the business needs.
For instance, if company objectives are to retain employees then it needs to implement
employees promotional policy which can retain them for longer time Policy also assist managers
to no waste time in analysing the situation and work hard for accomplishing the aims and
objectives. Policy leads to encouraging initiatives and discretion and it also makes sure that it
lives within limits. There are many organisations who do not policy as per accordance with
objectives due to which they face the barrier in attaining the objectives. For example, if the
company want to increase the productivity or make the innovative product then it needs to
implement the training policy so that employees skills can be improved and they work with more
efforts for the company.
At the time when all the policies are align with the business objectives then the firm
operates in services. If the firms policies does not provide assistance to its objectives, then it
impact the entire organisations. As employees get dissatisfied with their work and they may not
feel motivated toward their work which leads to impact the organisation. Further, if the policy of
the firm expresses its objectives then it leads to the greater degree of specificity and it affects the
goals and objectives of the firm. Some time company also need to make changes in its polices as
if the objective of the firm get changes so that it become easy for the employees to work
accordingly. To creat a business objectives it important for measuring the growth and profits. As
it is depended on the business and its goals. Types of objectives which are set in the organisation
such as to achieve sales and profits, increase productivity, gain market share etc. With the help of
policy, it becomes easy for the firm to accomplish the objectives effectively and efficiently.
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Business policies signify the roles and responsibilities regarding the top level managers
and the issue that is arising which affecting the business performance and also affecting its
decision-making process in the long run. The corporate objective refers to those plans, policies,
and framework set up by the strategical level management to conduct down its business by using
those policies the business can achieve its objectives. Both are providing the link to each other in
the absence of one the other is having a no use (Johnson, Whittington, Scholes and Regnér,
2013). When business policy is linked with objectives, a business will be more flexible and will
conduct its operations more effective and better and that directly helps in generating more
productivity because every people know there roles and responsibilities and when companies
policies do not support the corporate objectives that create confusion among employees and
work will not be performed in a right manner and that led to affect its productivity and work
culture under the organisation. Evaluate the policies regarding the management practices,
Organisational policies, IT system management policies by ensuring down all the proper
compliances and due diligence work and evaluate the proper framework regarding it and
implement ing various policies and plans and carried out the task as per that and prepared the
checklist according to that, so no complications would be arising and business will raise its
corporate objectives (Padachi, Ramsurrun and Ramen, 2017). Policies should cover all the
business and law-related requirements and fulfilled those and it should carry down the work as
the legal procedure and accept down all the legal requirements which need to be fulfilled to work
better and that directly helps in achieving organisational objective and company would be doing
better and that directly helps in raising sales.
The fiscal policy decision is also made an impact under organisation which influences
investing decision-making decision taken by the investor and those fiscal policies decisions
sometimes the corporate objectives difficult. The customer satisfaction policy enhance the
product marketability and make the customer and product relationship better and enhance its
value that directly fulfills down its objective and it also expanding the companies market and
improve the quality and it improves its costing and creating loyalty among customers (Singh, and
Bhatia, 2015). The environmental policy also having a direct link with objectives because while
conducting activity , business should have to follow the environmental and strategical approach
and have to made contribution under CSR that policy helps down company by attracting down
more and more customers and also shifting its focus onto the minds of stakeholders regarding
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