Business Portfolio and Dynamic Capability Analysis Presentation MBA501

This presentation analyzes the business portfolio and dynamic capabilities of a fantasy film company. It utilizes the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate strategic business units, including Fantaspace, DigiFx, Anisoft, Advantage, and Yoda Knows. The presentation provides specific recommendations for each unit based on its market position and growth potential, focusing on investment strategies and competitive advantages. Furthermore, it explores the organization's dynamic capabilities, assessing its ability to identify opportunities, mobilize resources, and transform strategic assets. The recommendations aim to enhance the company's overall dynamic capability, ensuring adaptability in a rapidly changing environment, and the conclusion emphasizes the usefulness of the business portfolio matrix in analyzing business units and identifying mobile resources.

Business Portfolio and
Dynamic Capability
Fantasy Film

 Fantasy film is specialized in the animated featured films, digital
animation software, video gaming and the special effects for the
live action films.
 The decision in the company are taken by the top management
and the top down structure is followed.
 There are the four strategic units of the Fantacy Film which are the
fantaspace, advantage, anisoft and the yoda knows.
 In this presentation, the three business matrix portfolio has
explained which are BCG matrix, GE-McKinsey matrix, and
Synergy matrix.
 The dynamic capabilities are analyzed by analyzing the mobile
resources, opportunities and transforming the strategic results.
Introduction

 It is the company’s set of the investments,
business products, holdings and brands.
 It is the product mix portfolio of the
marketing mix.
 It is the tool of the matrix which is used in
the company for the purpose of the
strategic planning.
Business Portfolio

 It is the business consultancy firm which was founded
in the US 1963 by the Bruce D. Henderson.
 He was facing the challenge that whether the new
business strategy will help the business in guiding the
new strategic planning.
 Bruse has developed some factors which helps in
developing the strategic tools.
Boston Consultancy Group

 It is the corporate planning tool which is
used in the brand portfolio of the firm.
 It helps in analyzing the potential and the
strategic position of the brand portfolio of
the business.
 It considers the growth opportunities of the
company and helpful ion reviewing the
business strategy.
BCG matrix

 This are the brands of the company which
requires closer consideration.
 The growth is high and the market share is
low.
 If the market shares remains unchanged
than they absorb the great amount of the
cash.
Question Marks

 The market share of the product is very high
and the market growth is also high.
 They have the capacity of earning high,
stable and growing.
 They have the well business opportunities in
the business market.
Stars

 The portfolio of the product is low in the
market share and the growth of the product
is also very low.
 To make the profit is very difficult and the
planning strategies are weak in the market.
 The earning of the product is very low and
unstable.
Poor Dogs

 This business product has the low market
growth and the high market share in the
market.
 They are the cash generating as they milk
of the cows are helpful in funding the
others.
 Their strategy in the business is to invest
the current level or harvest and generate
the cash.
Cash Cows

 As per this businessman he has questioned
one thing if you don’t have the competitive
advantage you can’t compete.
 He has done the strategic planning for the
general electric and one problem has
incurred in that.
 He has analyzed the business portfolio of
General Electric’s but he was not satisfied
with his findings.
American businessman Jack
Welch

 Competitive advantage in the market helps
in targeting the large number of the market
segments.
 As per the Porter’s Generic strategies there
are four cost leadership, cost focus,
differentiation leadership, differentiation
focus.
Competitive Advantage

 It is the technique which
is used by the company in
the product management
and the brand marketing.
 It is the strategy tool
which prioritize the
investments in evaluating
the business portfolios.
 The multiples measures
are used to strengthen up
the business.
GE-McKinsey matrix