Fantasy Film Business Portfolio and Dynamic Capability Analysis Report

This report provides a comprehensive analysis of Fantasy Film's business portfolio and dynamic capabilities. It begins with an introduction to business portfolio analysis and dynamic capabilities, setting the stage for an in-depth examination of Fantasy Film's various business units, including DigiFX, Anisoft, Advantage, Yoda Knows, and Fantaspace. The report utilizes BCG, GE-McKinsey, and Synergy matrices to evaluate each unit's performance and strategic positioning, followed by specific recommendations for strategic management. Furthermore, the report delves into Fantasy Film's dynamic capability, assessing its ability to identify and assess opportunities, mobilize resources, and transform and reconfigure strategic assets. Recommendations are provided to enhance the organization's overall dynamic capability, ensuring its ability to adapt and thrive in a competitive market. The report concludes with a summary of key findings and recommendations, supported by relevant references.

Business Portfolio
and
Dynamic Capability Development
Report

INTRODUCTION
• Business portfolio is defined asset of products, investments, brands and business of any
specific organisation. Basically, organisations are involved in business portfolio analysis as a
mandatory part for strategic planning. Dynamic capability analysis identifies the capability of
business to integrate and reconfigure their both internal as well as external competencies. This
report is based on Fantasy films, which makes animated films, games, digital advertisement
and put special effects within films. This presentation deals with different matrices along with
their analysis for various units and recommendations. Furthermore, it includes dynamic
capability analysis along with recommendations for the same.

BCG Matrix
Yoda
Know
s
FantaspaceAnisoft
DigiFX, Advantage
?
Relative Market
Share
Market Growth
Rate

GE-McKinsey Matrix
Fantaspac
e
Competitive strength of business unit
High Med Low
Industry
attractiv
eness
H
i
g
h
M
e
d
L
o
w
Yoda
Knows
Harvest
Advantage,
DigiFx
Harvest
HarvestAnisoft
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
Misfits
Anisoft
Incoming:
Benefits from belonging
to portfolio
+-
Fits
Fantaspace
+
- Outgoing:
Benefit to
portfolio
Altruists
Givers
Advantage
Parasites
Takers
DigiFx, Yoda
Knows

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix Synergy Matrix
DigiFx Question Mark Selective Takers
Anisoft Dog Selective Misfits
Advantage Question Mark Selective Givers
Yoda Knows Star Growth Takers
Fantaspace Cash Cows Growth Fits

DigiFX
DigiFx is the unit of Fantasy Film which is responsible for creating
special effects within live action feature films and are able to generate revenue around $300.
• Analysis
It has been observed that DigiFx unit offers average or medium
competitive strength. Apart from this, they render very high income benefits and low
outgoing benefits with respect to business findings.
• Recommendations
• They need to have relevant investment by which they can become star within
rapidly growing industry. The priority of Fantasy Film is in investment.

DigiFX
DigiFx is the unit of Fantasy Film which is responsible for creating
special effects within live action feature films and are able to generate revenue around $300.
● Analysis
It has been observed that DigiFx unit offers average or medium
competitive strength. Apart from this, they render very high income benefits and low
outgoing benefits with respect to business findings.
● Recommendations
● They need to have relevant investment by which they can become star
within rapidly growing industry. The priority of Fantasy Film is in investment.

Anisoft
Anisoft is also a working unit of Fantasy Film who formulates their business
with respect to digital animation software.
• Analysis
It has been analysed that there competitive strength is low as well as incoming
and outgoing benefits are also low.
• Recommendations
If more funds are invested in this then it acts like cash trap. Here Anisoft is
advised to sell their business as it will take down the performance of entire organisation.

Advantage
• It is the other unit within Fantasy Film which creates digitally animated
advertisement for internet and television by which they generate near about $1.9 billion
revenue for Fantasy Films.
• Analysis
By applying BCG matrix, it has been analysed that they lies at high market
growth rate and low market share, this makes them lie within question mark.
• Recommendations
It is the unit in which Fantasy Films will invest. They can make
investment within research and development, make innovation which will render services
provided in a way by which they can render values and are able to distinguish their services.

Yoda Knows
This unit within Fantasy Film generates approximately $200 revenue. They
deal in with gaming. A beta version of game Space Odyssey, a shooter game has received
several reviews.
• Analysis
By making use of BCG matrix, it has been found that, Yoda Knows lie
within high market share as well as high market growth rate. This means that it lies in star.
• Recommendations
Their topmost priority is investment. They have invested in research and
innovation, skilled employees, innovation technology which provide them uniqueness and

Fantaspace
This business unit produces digital animated feature film and
generate around $3.5 billion revenue.
• Analysis
• By using BCG matrix it has been analysed that this unit lies within cash cow which
denotes that growth is high and competitive strength medium.
• Recommendations
• It can be a second priority where Fantasy Film can make investment in innovation
and technology by which they will be able to maintain their present level of
productivity as well as sustain within competitive environment.