MBA501: Business Portfolio & Dynamic Capability - Fantasy Film Report

This report presents a business portfolio and dynamic capability analysis of Fantasy Film. The business portfolio analysis includes BCG Matrix, GE McKinsey Matrix, and Synergy Matrix assessments for business units like Fantaspace, Advantage, Anisoft, and DigiFX, providing strategic recommendations for each. The dynamic capability analysis evaluates the company's ability to identify opportunities, mobilize resources, and transform strategic assets, with recommendations for enhancing overall dynamic capability. The report concludes that Fantasy Film can maintain its competitive edge by strategically managing its business units and fostering a positive work environment.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
Fantasy Film Business Portfolio
• Fantasy films delivers services as it is associated with the animated film and
animated promotion (Hill, 2017).
• Business unit of Fantasy Film Business Portfolio could be segmented into four
sections:
– DigiFX
– Advantage
– Anisoft
– Fantaspace
• This presentation discusses many important concepts as it is related to the
Synergy Matrix, GE McKinsey, and BCG.
• It also suggest Business Portfolio strategies for improving the existing financial
condition of firm.

BCG Matrix
Anisoft
Advantage
Fantaspace
Digi FX

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fantaspa
ce
Advanta
ge
Digi FX
Anisoft

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Advantage
Fantaspace
Digi FX
Anisoft

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Star High Growth Fits
Advantage Cash Cow Medium
Selective Givers
Anisoft Question Mark High Selective Takers
DigiFX Dog Low Harvest Misfits

Fantaspace
• Analysis
– As per the BCG Matrix, Fantaspace comes in the category of Star that shows
their higher market share and higher market growth.
– As per evaluation of GE McKinsey Matrix, it is found that Fantaspace has
come in the maximum expansion growth.
– On behalf of Synergy Matrix, it comes in the Fits field.
• Recommendations
– It might invest more to get higher competitive benefits.
– It has need to spend huge amount of capital in the research and development
tools and skills employees (Ginter, et al., 2018).
– It should also examine the market growth and market share of the organization
to effectively examine the existing situation of firm and get higher competitive
benefits.

Advantage
• Analysis
– On the basis of GE McKinsey Matrix, it is evaluated that Advantage comes
in the category of medium selective region.
– The business cycle demonstrates that it come in the mature stage hence
there is possibilities to move in the Dog category.
• Recommendations
– It should also required to spend their capital in innovation and new
technology.
– It could also create cross function team to develop new goods and services to the
specified consumers (Wheelen, et al., 2017).
– Management should identify new strategies to run their business and increase in
their number of clients.

Anisoft
• Analysis
– On the basis of BCG matrix, it is examined that this product is comes in
the questions mark
– It is highly selective on the basis of GE McKinsey Matrix.
– As per the Synergy Matrix, it is found that Anosoft is comes in the
category of takers.
• Recommendations
– Anisoft address new approaches and plan to make distinguish image in the
marketplace (Kilgus, et al., 2016).
– It might invest their huge amount of capital in the innovation and
promotion to make reliable decision in the favour of organization.
– It should also demonstrates new plan and apply latest technology for their
business procedure (Lerro, et al., 2016).

DigiFX
• Analysis
– BCG matrix demonstrates that DigiFX could comes in the category of
DOG it means this business unit has lower market share and lower market
growth.
– As per the GE McKinsey Matrix, it is found that DigiFX is comes in the
category of lowest harvest.
– Synergy Matrix demonstrates that it comes in the category of Misfits
situation.
• Recommendations
– Organization might requires to converse with diverse business units to
obtain higher competitive benefits.
– It should also need to create cross function activities to enhance their
competitive advantages (Lerro, et al., 2016).
– It should requisite to more focus on the business than others.

Conclusion
• Fantasy Film Business Portfolio
– On behalf of Advantage, Fantaspace and DigiFX, it is examined that
company should comes in the category of mature.
– It can also be concluded that management team could comprehend the
situation of organization as it would be imperative to improve the buisness
unit in a systematic way.

Introduction
• Fantasy Film Dynamic Capability
– This report presents methods in which Fantasy Film
observe, clutch, and modified in their dynamic
capabilities for accomplishing their abilities and meet
the desired goal.