MBA501 Dynamic Strategy: Business Portfolio & Capability - Film

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This report provides a comprehensive analysis of Fantasy Film's business portfolio and dynamic capabilities. It uses tools like the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate the performance of Fantasy Film's four business units: Fantaspace, Advantage, Anisoft, and DigiFX. The report offers strategic recommendations for each unit, focusing on maximizing revenue and growth potential. Furthermore, it assesses the company's dynamic capabilities, including its ability to identify opportunities, mobilize resources, and transform strategic assets. The report concludes with recommendations for enhancing Fantasy Film's overall dynamic capability by promoting knowledge sharing, innovation, and a decentralized management system to adapt to changing market trends and customer demands.
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Business Portfolio and
Dynamic Capability
Development Report
Fantasy Film
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Introduction
Fantasy Film Business Portfolio
Fantasy Film is an animation studio which deals with animated services such as digital animated
advertising, animated films, special effects for action films and uses digital animation software for their
work (Wells 2013). The studio is headquartered in Sydney. The production facilities of this animation
studio is in Los Angeles, San Francisco and Brisbane.
There are four business units of Fantasy Film. They are:
Fantaspace
Advantage
Anisoft
DigiFX
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BCG Matrix
ANISOFT FANTASPACE
DIGIFX ADVANTAGE
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GE-McKinsey Matrix
FANTASPAC
E
DIGIFX
ADVANTAGE
ANISOFT
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Synergy Matrix
FANTASPACE
ADVANTAGE
ANISOFT
DIGIFX
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Business Categorisation
STAR
CASH COW
HIGH GROWTH
MEDIUM HOLD
QUESTION MARK
DOG LOW HARVEST
HIGH HOLD
FITS
GIVERS
TAKERS
MISFITS
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Fantaspace
1. Analysis
Fantaspace has high potential to become a market leader.
Star in BCG Matrix.
High growth in the GE McKinsey Matrix.
Fits in the Synergy Matrix.
High competitive strength, high growth rate and high industry attractiveness.
This unit is in the growth phase.
2. Recommendation
Formulation of good strategies for attracting new clients and building the reputation
(Dameron and Torset 2014).
Creation of a good team who can develop innovative ideas and products.
Priority should be given to investment in this business unit.
Investments can be made in different sectors such as technology, skilled employees,
building competitive advantage and research & development.
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Advantage
1. Analysis
Cash cow in BCG Matrix.
Medium hold in GE McKinsey Matrix.
Givers in Synergy Matrix.
Medium competitive strength, low growth rate and medium industry attractiveness.
This unit is in the mature phase.
2. Recommendations
New strategies should be formulated by the management so that the business stays
operational and new clients are brought in.
The investment priority is next to Fantaspace (Blackwood 2016).
Collaboration should be encouraged so that both the companies should be able to
sustain.
A team should be formed which will encourage new ideas and innovations in the
organisation.
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Anisoft
1. Analysis
Question mark in BCG Matrix.
High hold in GE McKinsey Matrix.
Takers in Synergy Matrix.
Low competitive strength, high growth rate and high industry attractiveness.
This unit is in the growth stage.
2. Recommendations
Centralised form of decision making group.
Proper supervision and investment are necessary for it to grow.
Have to create unique value with the help of proper strategies.
Have the potential to grow in the rapidly changing market (Nagle and Müller 2017).
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DigiFX
1. Analysis
Dog in BCG Matrix (Palia, De Ryck and Mak 2014).
Low harvest in GE McKinsey Matrix.
Misfits in Synergy Matrix.
Low competitive strength, low growth rate and low industry attractiveness.
This unit is in the mature phase.
2. Recommendations
Not suitable for investments.
Advisable to sell this unit or it might affect the performance of the whole organisation.
The employees with good skills and knowledge should be transferred to other business
units.
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Conclusion
Fantasy Film expertise in animation works. The three units of the business are in the mature
stage which are Fantascape, DigiFX and Advantage. The business unit Anisoft has been
created by the business to enhance the performance of the company. The views which has
been deduced from the above analysis are as follows:
The business unit Fantascape generates the maximum revenue out of the other units of
Fantasy Film.
Advantage is also another unit which generates a lot of revenue which is why it is present
in the cash cow position.
Anisoft is in the growth stage and have a good potential to perform well in the market.
DigiFX is the only unit which is not beneficial for the company and hence should be sold s
that the overall performance of the company is not impacted
Therefore, it has been established that the company would develop proper strategies so that
they are able to learn and innovate new things with the help of proper knowledge and
funding.
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Introduction
Fantasy Film Dynamic Capability
Dynamic capability is the ability of an organisation to fully realise the potential of their
resource base (Vogel and Güttel 2013).
Fantasy Film is currently present in the mature stage of the business which is one of the
most critical stage of a business. To establish the dynamic capability a deep understanding
of the core competencies of the business have to be realised along with the opportunities
that the market has outside of the company.
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