MBA501 Business Portfolio & Dynamic Capability Report: Fantasy Film

This report provides a comprehensive business portfolio analysis of Fantasy Film, a digital animation studio, utilizing strategic tools such as the BCG matrix, GE-McKinsey matrix, and Synergy matrix across its four business units: Fantaspace, Advantage, Anisoft, and DigiFX. The analysis includes recommendations for each business unit, focusing on improving competitive strength, revenue generation, and market positioning. Furthermore, the report assesses Fantasy Film's dynamic capabilities, particularly its ability to identify and assess opportunities, mobilize resources, and transform and reconfigure strategic assets, with specific recommendations for enhancing these capabilities through strategic investments in software development and talent acquisition. The report concludes by emphasizing the importance of investigating technology use and forming strategic alliances to foster industry development and revenue generation. Desklib provides access to this and many other solved assignments.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
• Fantasy Film is located in Sydney and all
around the world in Brisbane, Los Angeles
and San Fransico
• It is a digital animation studio
• The analysis is done using strategic tools
and four business units of the company

BCG Matrix
?
Relative Market Share
Market Growth Rate
Low market
share and
High market
growth
High market
share and
High market
growth
Low market
share and
Low market
growth
High market
share and
Low market
growth

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace 1 3 4
Advantage 2 5 4
Anisoft 3 2 5
DigiFX 5 2 1

Fantaspace
• Analysis
It produces Academic Award animated
movies and generates the highest
revenue
• Recommendations
The unit needs to release the scripts to
gains advantage

Advantage
• Analysis
It is in low in competitive strength and low
in income generated. It has revenue of
$1.9 Billion
• Recommendations
The income generated by the unit needs
to be more

Anisoft
• Analysis
It is subscribed with Dreamworks but has
a low competitive strength that makes it
vulnerable
• Recommendations
Competitive strength needs to be
increased

DigiFX
• Analysis
DigiFX provides special effects to live
action movies
• Recommendations
It needs changes by improving its major
areas of business to gain advantage

Conclusion
• Application of business units is efficient
• Development takes place with revenue
generated
• Industry can be developed by effective
means

Introduction
• The section analyses the opportunities
present while applying a software
• Mobilising of resources and application
of transformation and reconfiguration is
analysed
• Analysis of the collaboration of the
business units is identified to gain
advantage