Business Portfolio and Dynamic Capability Report for Fantasy Film

This report provides a comprehensive analysis of Fantasy Film's business portfolio and dynamic capabilities, as requested in the MBA501: Dynamic Strategy and Disruptive Innovation assignment. The report begins with an overview of the company's four business units: Fantaspace, Advantage, Anisoft, and DigiFX, and their respective performance. It then applies the BCG matrix, GE-McKinsey matrix, and Synergy matrix to assess the strategic positioning of each unit. The report offers detailed recommendations for the strategic management of each business unit, considering market competition, brand packaging, and marketing strategies. The report also examines Fantasy Film's dynamic capability, assessing its ability to identify opportunities, mobilize resources, and transform strategic assets. Specific recommendations are provided to enhance overall dynamic capability, including suggestions for variable production, marketing team improvements, and the establishment of a sustainable development board. The report concludes with a summary of findings and recommendations, emphasizing the need for improved marketing, resource organization, and sustainable development practices within the company. References used in this report include Kumar, V. and Rajan, B., 2012; McDONALD, M.A.L.C.O.L.M., 2016; Spanjol, J., Tam, L., Qualls, W.J. and Bohlmann, J.D., 2015; Payne, A. and Frow, P., 2014; Ben-Ner, A. and Siemsen, E., 2017; Volo, S. and Irimiás, A., 2016; Korpela, S., 2017; Moses, C., Maxwell, A., ADEGBUYI, O., Akinbode, M. and Inelo, F., 2016.