MBA501 Business Portfolio & Dynamic Capability Development: MHS

This presentation provides a comprehensive analysis of Millennium Health Sciences (MHS) business portfolio and dynamic capabilities. It begins with an introduction to MHS, highlighting its diverse businesses and the varying potential of its brands. The presentation utilizes BCG, GE-McKinsey, and Synergy matrices to categorize business units like LOOKS, Neutrino, Dermatech, and Energino, offering strategic recommendations for each, such as aggressive promotion for LOOKS, investment in Neutrino, growth strategies for Dermatech, and harvesting Energino. The presentation further assesses MHS's dynamic capabilities, focusing on identifying opportunities, mobilizing resources, and transforming/reconfiguring strategies, recommending a centralized R&D process focused on organic development and patent filings to enhance overall effectiveness and synergy across business units. The analysis concludes that MHS possesses favorable but underutilized capabilities, suggesting centralized supervision and a focus on common utility across units to improve research project outcomes.

Business Portfolio and Dynamic
Capability Development Report
Millennium Health Sciences
[Student Name] – [Student Number]

Introduction
• MHS was established in 1968 by two scientists.
• They are having diverse businesses ranging from energy drinks to
cosmetic products.
• Each of the brands are separate business units and reports to MHS
CEO.
• However, some of the brands are having more potentiality while
some are not (Ram et al. 2013).

BCG Matrix
?
Relative Market Share
Market Growth Rate

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry
attractivenessHigh
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
LOOKS Question mark Harvest Misfits
Neutrino Cash cow Harvest Fits
Dermatech Star Growth Fits
Energino Dog Harvest Misfits

LOOKS
• Analysis
• Looks are comparatively new with low market share and high
growth rate
• Looks are also misfit based on synergy matrix
• Recommendations
• It should initiate more aggressive promotional strategy
• Should cover more customer segments

Neutrino
• Analysis
• It is having higher market share with lower growth
• However, it is fit for further investments
• Recommendations
• Neutrino should be invest in new areas to increase their growth
level
• They should come up with new and diverse product offerings

Dermatech
• Analysis
• Dermatech is having good market share and growth
• They are fit for further investments
• Recommendations
• They should further increase their investments for tapping the
growth opportunities
• Should initiate market development strategy

Energino
• Analysis
• It is not fit for further investments and should be harvested
• Recommendations
• They should sell it off to third party vendors

Conclusion
• Each of the business units of MHS are having different sets of
opportunities
• Some of them are having higher market opportunities
• Some of them should be harvested
• Different tools are used to identify the opportunities for all these
brands.

Introduction
• Dynamic capability of MHS is favourable with having higher access
to financial resources
• Research and development is also extensive (Kindstrom,
Kowalkowski and Sandberg 2013)
• However, the entire process is not consolidated
• Chance of duplication is high