Business Culture and Change in Context - University Presentation

This presentation delves into the critical aspects of business culture and change, emphasizing the influence of external factors on organizational dynamics. It begins with an introduction to the concept of cultural change and its impact on business operations, followed by an examination of key external influences using PESTLE analysis. The presentation highlights the significance of setting clear organizational goals, both short-term and long-term, and discusses the products and services offered by a specific company, Verdant Leisure, and its target customers. Furthermore, it explores the technological tools used within the business, such as Google Analytics, to enhance performance and achieve objectives. The presentation concludes by emphasizing the importance of fostering a positive work environment to improve employee productivity and overall business success, supported by relevant references.

BUSINESS CULTURE AND CHANGE IN
CONTEXT (PART 1)

• Introduction
• key external influences that impact on business environments
• Discuss organisational goals and its importance
• Discuss the products and/or services the organisation delivers and its
customers
• Range of technology available within the people profession
• Conclusion
• references
TABLE OF CONTENTS

Cultural change is the process of encouraging
employees to adopt behaviours and ideas that are in
line with their values and goals. Cultural factors
have a huge impact on the business. Culture
influences how workers are best managed based on
their values and priorities. It also affects the
functional areas of marketing, sales and distribution.
INTRODUCTION

Pestle analysis is a method of gaining a broad view of an industry’s environment. it
analyzes all the political, economic, social, technological, legal and environmental
factors of a firm. it enables a corporation to get a sense of the factors that could
influence a new business or sector. In context to verdant leisure, Political
Economic
Social
Technological
Legal
Environmental
KEY EXTERNAL INFLUENCES THAT
IMPACT ON BUSINESS
ENVIRONMENTS

A business goal is a predefined target that a person or business intends to achi
eve during a specific time period. These goals are divided into two parts short
term goals and long term goals.
SHORT TERM GOALS
LONG TERM GOALS
DISCUSS ORGANISATIONAL GOALS AND
ITS IMPORTANCE

The company verdant leisure limited
provides parks, holiday homes, villas,
lodges and caravans in different locations
of united kingdoms. The companies
included in the travel accommodation
industry as it is providing tourist camps,
cabins, cottages and courts for holidays in
UK.
Verdant leisure offers housings for rent and
buying. The companies consumers can buy
or rent homes, lodges or caravans in many
of the specific places in UK.
DISCUSS THE PRODUCTS AND/OR SERVICES THE
ORGANISATION DELIVERS AND ITS CUSTOMERS

The main technology used by verdant leisure is for data analysis. The company
uses Google Analytics to analyse the data in order to perform well for their
goals (Christ and Burritt, 2019).
TECHNOLOGY USED FOR NETWORK
TECHNOLOGY HELPING AS WEBSITE
RANGE OF TECHNOLOGY AVAILABLE
WITHIN THE PEOPLE PROFESSION

From the above PPT it has been concluded that it is very important for the
management of the company to paid focus on the external environment of the
company in order to grow their business. This presentation concluded that the
company management have to develop effective and positive environment
within the workplace. This improves the productivity of the employees.
CONCLUSION

• Andriukaitiene, R and et. al., 2018. Managing organizational culture as a
factor in organizational change. Гуманітарний вісник Запорізької
державної інженерної академії, (75), pp.169-179.
• Zhitlukhina, O.G and et. al., 2018. Specificity of the relationship between
project management and organizational culture. Journal of
Entrepreneurship Education, 21(3), pp.1-9.
• Abraham, C and et. al., 2019. How digital trust drives culture change. MIT
Sloan Management Review, 60(3), pp.1-8.
REFERENCES