Presentation on Business Plan: Rowlinson Knitwear Startup Venture

This presentation outlines a business plan for Rowlinson Knitwear, a clothing company. It covers the business structure, financial requirements, location analysis, and the STP model for target market segmentation. The plan details the product introduction, competitors, and unique selling points, emphasizing affordable and available products in a central location. The presentation includes a mission, vision, and objectives, highlighting the need for £10 lakh pounds in funding. It also addresses market segmentation and the importance of a well-defined business plan for achieving organizational goals. The conclusion stresses the significance of financial aspects and unique selling points in enhancing market area and developing appropriate strategies for management. References are also provided.

Presentation
Introduction to business part

Table of Content
 Introduction
 Business Structure
 Financial Requirements
 Location
 STP model
 Introduction about product
 Competitors
 Unique selling points
 Conclusion
 References

Introduction
The term business plan is defined as a written document and it describe about
business operations and functions in detailed manner. Objectives and goals of
organisation are accomplished with formulate of roadmap through develop of
marketing, operational and financial by analysis of standpoint. This report is
written from perspective of Rowlinson Knitwear that deal in clothing sector.
Section of organisation define about development of factor that enhance market
area to improve market area and it also focused towards introduce of design
clothes. Overview of organisation undertake about development of values and
this section will focus on company premises for increasing company area.

Development of plan
A written document describe nature of business and it undertake business
plan for sales and marketing strategy, financial background and develop of
project profits. This enhance value through which Rowlinson Knitwear create
longer results to perform all work with decided steps for explaining different
values in work. The term design clothes aids towards focus on development
of factors that make long-term values to generate accurate plan for business.

Business structure
Functional structure perform an important role and it aids to complete all
work with decided operations. It also define Rowlinson Knitwear make
longer results through which person make perspective to identify and
understand about company value. This also aids manager to adopt and design
about organisation structure through which effective strategies are developed
for performing operation related with selection of design and enhancement in
market area.

Continue..
Mission
Rowlinson Knitwear perform work to accomplish three aims that include increase in
market share, to enter among new market, investigate about new products.
Vision
The vision of organisation is to manage and perform work at a large level that also
include aspects that aids to perform work at a large level.
Objectives
To supply design clothes that are functional, affordable and easily available at a large level.
To increase market area for improving sales and profits of business by developing
appropriate strategy for business.

Financial requirements
According to current market conditions, Rowlinson Knitwear is performing
work as a private limited organisation. With analyse of previous financial
report this is identified that total working capital required by organisation is £
5million and for current plan estimated amount required by Rowlinson
Knitwear is £10 lakh pounds. With this structure management make
perspective to define about all those aspects that make longer results to
design and complete task in an organised manner. There are different roles
managed and it consider for analysis of financial areas that is required by
organisation.

Location and its importance
With decided of company locations this is important for Rowlinson Knitwear
management to make longer perspective and it make about generation of
longer aspects that aids to perform work for retain and attract more number of
customers to complete all work in an optimised manner. Along with this good
location decision generate and boost about longer performance of
organisation by assisting and implementing services for management. West
central London is an appropriate place. It also helps to manage all work
through completing task with understand of overall aspects such as location is
appropriate for transport, easy for customers to reach towards retail store.
Most appropriate sale of products is increased to gain competitive-edge in
market.

STP
Target market
The segmentation of market perform an important role and this is used
for dividing customers into different segments. Rowlinson perform their work
among all over Europe so this is important for management to segment the
market into different section for attracting customers according to their needs.

Introduction about product
Product perform an important role and it helps to manage all work by understand
of customer requirements. Rowlinson Knitwear perform an important role for
introduce new clothes that is related with development of new designer products.
Along with this, the key feature that consist about development of products that are
designed for offering clothes according to buyer need. The major benefit that is
obtained by management with design of product aids for increase in company sales
within upper market segment.

Competitors
The market of UK is consist and undertake a large segment that deal in
clothes section. This define competitors generate a large barrier for
Rowlinson Knitwear to perform their role in an appropriate manner. With
design of new products management make longer perspective with define of
individual area in proper manner. It also enhance identification of area that
make organised results with company benefits.

Unique selling points
Clothes that are introduced by organisation with new approach define about
identification of results. Affordable and availability of products are the main
feature and this aids to complete all work by managing all operations in an
easy manner. Along with central location for interact with individuals or
customer is another unique individuals for Rowlinson products.