Allure Fashion Ltd Business Presentation: Strategic Plan Overview

This presentation provides a detailed business plan for Allure Fashion Ltd, a clothing brand focused on female apparel and accessories, primarily sold through digital platforms. The presentation covers key aspects including an introduction to the company, its mission, vision, core values, and strategic planning elements such as SWOT analysis, business objectives, and key performance indicators. The marketing plan outlines strategies for product, price, place, and promotion. The operational plan emphasizes achieving economies of scale and sourcing cost-effective suppliers. The finance plan details the current financial state, funding requirements, and projected financial performance, including a detailed breakdown of startup costs, advertising, employee salaries, and inventory management. The conclusion summarizes Allure's competitive strategy, targeting the 18-45 age group, and aims to compete with established brands like Forever 21 and Zara by offering high-fashion trends at affordable prices.

ALLURE FASHION LTD BUSINESS
PRESENTATION
• 1 ) Introduction –
2) Strategic plan –
3) Marketing plan –
4) Operational plan –
5) Finance plan –
6) Conclusion –

ALLURE

ALLURE FASHION

INTRODUCTION
Allure, a clothing brand, which deals mainly in female clothing and
accessories. The major sales of the company is carried out on a digital
platform. With the changing time company is increasing its operation
such as company initially started with clothing but now it also sells
various kinds of female accessories. The company is known for
providing cool products which has a reflection in fashion industry. The
company offers wide range of products such as t-shirts, tops, skirts,
shirts, shorts, earrings, nosepins and much more. The company is
expanding very fast because of providing latest designer clothes and at
affordable prices. This ppt will include strategic plan, marketing plan,
operational plan and even financial plan.

STRATEGIC PLAN
Strategic plan is usually formulated in order to give direction to the
business. Further, it is formulated in order to take decision regarding
allocation of resources towards the achievement of business objective.
Strategic plan includes 4 major elements and these elements are
discussed below:
• Mission and vision
• Core values
• Strengths, weaknesses, opportunities and threats
• Business objectives and strategies

KEYS INDICATORS TO SUCCESS FOR THE
FIVE YEARS
2019 2020 2021 2022 2023
Breakeven analysis  Low profit
margin
approximately
(2%)
 Strengthening
the customer
base
 Profit margin at
approximately
5%
 Staff retention
 Gaining market
strength
 Profit margin at
approximately
8%
 Profit margin at
approximately
10%

MARKETING PLAN
Marketing plan is basically prepared for the purpose of outlining
marketing strategy for a future period of time. The plan is even prepared
for the purpose of highlighting business activities that would be carried
out towards the attainment of marketing objectives of the company.
Marketing plan would take into consideration 4 major elements of
marketing mix and these are:
• Product
• Price
• Place
• promotion

OPERATIONAL PLAN
• Formulation of efficient operational plan is very essential in order to
earn huge margin on sales of the products of the brand.
• Allure company should focus on achieving the economies of scale by
decreasing the cost of manufacturing its clothes. This is possible by
carrying out its manufacturing on large scale.
• Apart from that, company should even search for those suppliers
who would manufacture the clothes at comparatively cheaper price
so that the company has earn more by high profit margins.

FINANCE PLAN
• Finance plan is basically prepared in order to determine about the current financial
state of the company as well as future financial state of the company.
• The current financial position of the company is that company requires 1,20,000
pounds in order to run its clothing brand smoothly and hence for this purpose
company has requested its venture capitalist to provide funding to the brand.
• Further, the company is looking forward for funding because the need may arise for
working capital in order to produce the clothes as well as for the purpose of acquiring
latest technology for advertising the clothes of this brand.
• Apart from that, funds are even required for the purpose of hiring new staff and
investing in inventories.

FINANCE PLANStart up
Clothes
Shop
Apr
il
May June July Aug
ust
Sept
embe
r
One
time
Cost
Total Cost
Start Capital 2000
0
1560
0
18366 2063
3
25733 24333
Advertising/ Mk -50 -50 -50 -50 -50 -50 -300
Employee
Salaries
0 0 0 0
Rent warehouse -
1250
-1250 -1250 -
1250
-1250 -1250 -7500
Shipping cost 0 0 0 0 0 0 0 0
Communication/
mobile
-100 -100 -100 -100 -100 -100 -600
Computer
Equipment
-
1000
-1000
Insurance 0 0 0 0 0 0 0 0
Supplies -
5000
-2500 -3333 -
3500
-5000 -2500
Equipment -
2000
-2000 -2000
Inventory gros 1500
0
1500
0
15000 1500
0
15000 15000
Inventory net
left
2500 1667 1500 2000 2500 1000
Sales gros 7500 1000 10500 1500 7500 12000

CONCLUSION
• It is seen that Allure will be a clothing fashion brand offering clothing range to the
women belonging to age group of 18-45 years. The current market of apparel is
increasing and thus, the business aims to offer tough competition to Forever 21 and
Zara by creating and imitating trends of high fashion brands at affordable prices. As per
the marketing strategy, the product that will be offered will include the women clothes,
price will be affordable and the quality will also be high. The place mix includes physical
warehouse as wells websites and mobile applications will also be available and the
media strategies that will be used will include social media and print media. The
external funding will be acquired through venture capitalist of amount £ 120,000.