University Business Presentation Plan for Managerial Communication

This report presents a business presentation plan focused on managerial communication within an organization launching a new product line of tablet cases. It explores the importance of effective communication with employees, emphasizing the use of scientific management approaches and strategic communication models to convey project information. The report outlines the preparation and delivery of the presentation, discussing communication context, purpose, and content, along with the significance of communication contingencies like diversity and competitive advantage. It highlights the role of managerial communication in achieving organizational objectives, including the use of technology for visual representations and the importance of feedback and measurement for successful communication. The conclusion reinforces the significance of managerial communication in driving project success and achieving business goals, referencing relevant academic sources.

Running head: MANAGEMENT SYSTEM
Business presentation plan
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction................................................................................................................................2
Preparation of presentation........................................................................................................2
Delivery of presentation.............................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

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Introduction
The following report signifies a strong presentation related to the launching of the
new product of a particular organization. The organization is mainly accounted for the
designing as well as manufacturing of laptop cases. By manufacturing a huge range of laptop
cases, the business of the organization is running well (Raina and Roebuck 2016). But the
manager of this organization has made a contract with a new client for extending the product
line by launching the tablet cases. In this following report, it has to discuss how managerial
communication is effective for communicating with the employees regarding launching of
new product (Lillico 2016). However, the managerial communication is more effective for
the growth of organization by which the manager can distribute the information of project
with overall employees. Moreover, it has to highlight the major areas of the project within the
structure of the presentation.
Preparation of presentation
According to context, for making contract with a new client regarding the extension
of the product line by launching the tablet cases, it requires to conduct the effective
managerial communication in front of the employees so that they can understand about the
current scenario of the organization (Sniderman, Fenton-O'Creevy and Searle 2016). The
managerial communication is too much effective for the organizational progress due to the
communication process with all of the employees regarding the business scenario.
For making the effective managerial communication, it requires to follow the
scientific approach. However, the scientific approach helps to analyse the workflows of the
organization. As compared with the context, the manager requires to promote their business
by launching a new range of products like tablet cases (Pobegaylov, Myasishchev and
Gaybarian 2016). For that, the manager utilizes the scientific management approach by which

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he can communicate along with scientific logic about how they can evaluate the project of
launching the tablet cases (Almonaitienė and Žukauskas 2015). With the help of this process,
he can provide the instructions about the integration of scientific engineering method with the
management which is applicable in the project of launching of the tablet cases.
According to the case scenario, for achieving the business target in maximum level,
the manager utilizes the three layers of the strategic communication model which consists of
communication context as well as communication purpose and also communication content
and channel.
Communication context Communication purpose Communication content
and channel
The communication context
is considered as the physical
environment on which the
communication takes place
(van der Vyver, Williams
and Marais 2015). As
compared with the case
scenario, the launching of
the tablet cases is referred as
the communication context
because here the
presentation takes place
around the topic of
launching of tablet cases.
The manager should discuss
The communication purpose
describes a particular
process by which it can
understand about the
concept of the topic. In
accordance with the case
scenario, here the purpose of
the communication is to
provide the information to
the employees regarding the
extension of the product line
by launching the tablet
cases.
The communication content
is considered as the topic on
which the communication is
based (Chakravartula and
Sengupta 2014). Also, the
communication channel is
measured as a medium by
which manager can
communicate with other
members including oral
communication or written
communication etc. Here,
according with the case
scenario, the manager can
utilize the board meeting

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on this topic with all of the
employees for succeeding
the project.
that means oral
communication and also
provides a video
presentation which is written
communication as a
communication channel.
For making the effective communication it requires to maintain such communication
contingencies related factors (Ganapathi and Panchanatham 2014). The factors of the
communication contingencies are such as diversity, drive for competitive advantage and also
ethical considerations. The factor of diversity may help in the case of communication for
launching of new products. Based on the scenario, the manager communicates with the other
employees by arranging a board meeting to discuss a new project of the organization. During
the meeting sessions, various diversity such as gender diversity or educational diversity may
provide such an idea by which the project may be easy to conduct for the organization
(Newman 2014). However, due to the age diversity, the senior employees can provide such
new innovative ideas which relates with ethical considerations as well as also the
assumptions of the future expectations for the company. Another factor is related with the
drive for the competitive advantage which relates that most of the employees including senior
employees or junior high skilled based employees who can provide such innovative ideas
which can help to increase the efficiency of the organization and with the increment of the
organizational efficiency, it directly associates with the achievement of success in the
competitive market.

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Delivery of presentation
For delivering the presentation, the management communication is most vital segment
for the organizational growth. However, the manager has a huge responsibility of the
organization towards the achievement of the organizational objectives. He should maintain
such effective communication by which he can establish the actual project scenario to all of
the employees because the understanding of the actual project is a mandatory factor for
producing the project outcomes (Bhardwaj and Sharma 2017). According to this scenario, the
manager has arranged a board meeting for communication purpose to the overall employees.
Taking the comparison with this case scenario, the manager should utilize the organizational
based management communication. However, this type of management communication helps
to make a communication between the manager and also group of employees for exchanging
the information regarding the particular case project (Romanescu 2016). Though the actual
reason of the conducting of project is to achieve the success of the organization, therefore in
that case, the organizational management communication is too much important for making
the effective managerial communication.
In this case scenario, the communication integrates with the technology for discussing
about completion of the project. However, though the project is related with the launching of
the tablet, therefore in that case it requires to clarify about the features or applications of the
tablet cases by arranging a visual representation. With the help of the technological growth,
the communication may be conducted by presenting a visual representation so that the
employees can easily understand about the scenario of the project.
For understanding to the employees regarding the project, the communication is such
an effective way for the manager (Paun, Udroiu and Robescu 2014). However, due to the
cultural diversity, there exists various cultural people in the organizations. For that, some of
the cases, it is difficult for the managers to make the project scenario understandable to the

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employees. Without proper understanding, the project cannot execute properly. In that case,
the manager should use such factors including feedback or higher bandwidth or symbolism in
his communication process. The symbolism process is very effective way for understanding
the project scenario to the employees. Another factor is related with the feedback process.
The manager should gather the feedback from each individuals for making understandable
the project situation to the employees.
Moreover, though the communication is considered as an effective process for the
manager, therefore it requires to measure for its success. The successful communication
ensures the performance of the organization by understanding the business scenario.
Moreover, it requires to measure the communication process. By using the measurement
process, it can understand about the efficiency of the communication process. During the
presentation time, it must ensure that the manager should follow such format by which the
managerial communication would be effective for the organization. If the managerial
communication process follows such factors including best suitable managerial approach as
well as strategic model or contingencies, therefore it would be effective for the employees to
understand the project scenario. The explanation of the presentation should be clear as well as
concise so that it does not make any confusion in any employees’ mind. Another
measurement related process is related to the appreciation that means after seeing the
presentation, if the employees appreciate the making of the presentation and they can
understand about the case scenario of the project therefore it has to understand that the
presentation would be successful for getting the effective progress update of the organization.
Conclusion
In this part, the report can be ended in this way so that it can reflect about the actual
area of the presentation for the project. The project is related with the launching of the new

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product of the organization. For that, the manager requires to communicate with the
employees about this topic. In this description part, the managerial communication is too
much effective for the organization for achieving the success of the project. For that, it
requires to follow the strategic model of the communication. Moreover, the management
communication is also operative for the organizational success. In this way, the managerial
communication is important for the organization which leads to achieve the success for the
business.

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References
Almonaitienė, J. and Žukauskas, D., 2015. Managerial communication and related variables
in a food retail chain. Socialiniai mokslai, (2), pp.24-36.
Bhardwaj, S. and Sharma, V., 2017. A Study on Managerial Communication in Multicultural
Workplace. BVIMSR’s Journal of Management Research, 9(1), p.60.
Chakravartula, C.M. and Sengupta, P.P., 2014. The managerial communication conundrum:
exploring the effect of level and function in a corporate public sector
organisation. International Journal of Indian Culture and Business Management, 9(1), pp.1-
16.
Ganapathi, N. and Panchanatham, N., 2014. The Role of Human Resource Management in
Cross-Cultural Environment–The Way to Managerial Communication. Journal of Exclusive
Management Science, 3(1).
Lillico, T.M., 2016. Managerial communication. Elsevier.
Newman, A.H., 2014. An investigation of how the informal communication of firm
preferences influences managerial honesty. Accounting, Organizations and Society, 39(3),
pp.195-207.
Paun, S., Udroiu, I. and Robescu, V.O., 2014. THEORETICAL APPROACH ON THE
ROLE OF MANAGERIAL COMMUNICATION IN PUBLIC INSTITUTIONS. SEA:
Practical Application of Science, 2(2).
Pobegaylov, O.A., Myasishchev, G.I. and Gaybarian, O.E., 2016. Organization and
Management Efficiency Assessment in the Aspect of Linguistic Communication and
Professional Text. Procedia Engineering, 150, pp.2173-2177.

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Raina, R. and Roebuck, D.B., 2016. Exploring cultural influence on managerial
communication in relationship to job satisfaction, organizational commitment, and the
employees’ propensity to leave in the insurance sector of India. International Journal of
Business Communication, 53(1), pp.97-130.
Romanescu, M.L., 2016. The Importance of Managerial Communication in the Activity of a
Firm. Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics & Applied
Informatics, 22(3).
Sniderman, P., Fenton-O'Creevy, M. and Searle, R., 2016. Effects of managerial
communication as moderated by LMX and trait NA. Journal of Managerial Psychology.
van der Vyver, A.G., Williams, B. and Marais, M.A., 2015. Using social media as a
managerial platform for an educational development project: Cofimvaba. International
Journal of Information and Education Technology, 5(12), p.910.

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