University Business Communication MGT502: Presentation Strategies

This document presents an exemplary business presentation focusing on effective communication strategies within a business organization. It emphasizes the importance of establishing credibility, incorporating vision, mission, and goals, and using powerful quotations to engage the audience. The presentation highlights characteristics of effective presentations, such as adapting to the audience, being concise, and using visuals. It also explores the impact of effective presentations in gaining a competitive advantage and demystifying presentation-related stress. The document further discusses the use of technology in improving business communication, including enhanced customer service, data analysis, and streamlined internal processes. It provides examples of how business presentation skills are applied in various workplace scenarios, such as interviews, meetings, and training programs. Finally, it concludes with recommendations for proper business presentations, including recapping main points, repeating core messages, and encouraging audience engagement. The presentation is supported by references to relevant literature on presentation skills and critical thinking.

NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE
Communication in a
Business Organization

Exemplary Business Presentation

Tips to make an exemplary business
presentation
 Establishing credibility before providing information.
 Including the vision, mission and goals of the
company and also relating the purpose of the
presentation.
 Establishing the credibility and accompanying it with
valuable information in order to support the slides .
 Beginning with separate ideas which has powerful
quotation related with the presentation.
 One should stay prepared in order to face the difficult
questions which arises during the presentation or
after the session.

Characteristics which make a
presentation effective
 Presentation idea should be well adapted to the
audience by presenting the idea to the interest of
the audience (Cottrell, 2017)..
 Presentation should be concise
 Should have the potential to convey the required
information.
 There should be no fear while presenting the
presentation.
 Speaker should used visuals when communicating
with the audience.

Effective presentation

Outcome of effective
presentation
 Delivering an effective presentation can
be a differentiator which will provide a
competitive advantage.
 Well impacted presentations are well
remembered.
 The program of presentation attempts to
demystify the stress and problems
surrounding the presentation.
 Presentation is intended to provide a
structured methodology for participants
(Sandii & Hicks, 2018).

Use of technology in improving
business communication
 Providing the customers and clients of
the firm with better service.
 Improving customer service delivery.
 Responding to the change and adapting
it.
 Analyzing the business data properly.
 Streamlining the internal processes.
 It improves the communication network
inside the business organization.

Use of business presentation skills
in workplace
 At interviews as an interviewer or an
interviewee.
 At meetings when speaking face to face or in a
conference .
 Delivering knowledge to the workers or
employees when selling a product .
 When speaking in a chamber of commerce in
promoting the business.
 Also when presenting or attending training
programs.

Conclusions for a proper
business presentation
 Recapping the summary of the main
points delivered.
 Repeating the core message of the
presentation.
 Calling the audience to put an idea
gained from the talking.
 Quoting famous authors and relating it
with the business presentation.

References
 Sandii, L., & Hicks, S. (2018). A study
guide for developing effective
presentation skills in english.
 Cottrell, S. (2017). Critical thinking
skills: Effective analysis, argument
and reflection. Macmillan
International Higher Education.