Business Presentation Skills: An Introductory Guide

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BUSINESS
COMMUNICATION

INTRODUCTION
• Business presentation
defines as one of the
effective
communication way.
• It makes the
communication fun and
easy to understand for
the audience whether
customers or
employees.
• A business presentation
requires to be
informational as well as
pitchy to make
effective
communication.

EXEMPLARY BUSINESS
PRESENTATION
• An exemplary business
presentation is pitchy
and informational.
• Ignorance of too much
slides and each slide
conveys the meaning of
each section.
• It includes some
visually appealing
elements for gaining
the audience interest.
• Most importantly, the
business presentation
contains the key
concepts and ignores
the fancy graphics and
fonts.

CHARACTERISTICS OF
EFFECTIVE BUSINESS
PRESENTATION
BUSINESS
PRESENTATION
Concise
ness Visual
appeara
nce
Strong
initiatio
n
Effectiv
e slide
designsEasy to
underst
and
Recom
mendati
ons
Key
phrases
of topic
No
fancy
fonts

IMPACT OF PRESENTATION
EFFECTIVENESS ON OUTCOME
• An effective business
presentation results in
the key outcome of
knowledge
enhancement.
Informati
onCommunicati
on of
information
related to
market,
competitors,
customers or
new products
or services
Motivatio
nIncrease in
employee or
other
audience
motivation
level through
a
motivational
speech
during
meeting
Persuasio
n
Successful
persuasion of
the audience
for accepting
a change or
belief.
Relations
hipBusiness
presentation
s result in
the
development
of sound
relationships
with the
audience.

TECHNOLOGY IMPROVES
BUSINESS COMMUNICATION
• Simplification of the
information flow within
the business
• Technological tools
such as social media
platforms, video
conferencing, phones,
emails, and internet
calls and so on
• Enables cost and time-
effective
communication
• Contributes in
strengthening
relationship with
customers, employees,
or other stakeholders

APPLICATION OF BUSINESS
PRESENTATION SKILLS
• New product or service
launch
• Development of new
plan
• Analysis of the industry
• Providing information to
the business personnel
• Implementation of a
change within the
business
• Offering training to the
audience

CONCLUSION
• A business presentation
should be characterized
by the logical flow and
humor for increasing
the effectiveness.
• The key business
presentation skills
comprise of regular
eye-contact, improved
verbal communication,
confidence and
possession of relevant
information.
• Technological
integration within the
business
communication has
enhanced the
information flow within
and outside the
business.

REFERENCES
• De Grez, L., Valcke, M., & Roozen, I. (2012). How
effective are self-and peer assessment of oral
presentation skills compared with teachers’
assessments?. Active Learning in Higher
Education, 13(2), 129-142.
• Ramey, K., (2012). USE OF TECHNOLOGY IN BUSINESS
COMMUNICATION. Retrieved from:
https://www.useoftechnology.com/technology-business
-communication/
• Rule The Room, (2013). Business Presentation Tips -
The Top 8 Business Presentation Skills. Retrieved from:
https://www.youtube.com/watch?v=QT5vlkGM810