BIS 2 Report: Business Problem Identification at Swin Public Transport

This BIS 2 report analyzes business problems at Swin Public Transport (SPT), focusing on driver turnover and the implementation of a Virtual Reality (VR) system for driver training. The report identifies these issues as key challenges and categorizes them as hard and soft system problems. It examines the roles of key stakeholders, including drivers and IT managers, and utilizes tools and techniques like design thinking and rich pictures to understand the system's workflow. The report also evaluates the Soft Systems Methodology (SSM) to provide a structured approach to problem-solving. It concludes with recommendations for addressing the identified issues, such as upgrading retention policies and implementing VR systems to reduce training costs and improve driver retention. The report emphasizes the importance of analyzing both technical and managerial solutions for long-term benefits.

4/17/2020
Running Head: BIS 0
BIS
Report
Student name

BIS 1
Table of Contents
Introduction................................................................................................................................1
Identification of problem............................................................................................................1
Hard and soft system problem....................................................................................................1
Key stakeholders........................................................................................................................1
Tools and techniques..................................................................................................................1
Rich Picture................................................................................................................................1
SSM evaluation..........................................................................................................................1
Conclusion..................................................................................................................................1
References..................................................................................................................................2

BIS 2
Introduction
Swin Public Transport (SPT) is a good company in the market, as the company has provided
better and quality services to its customers including logistic services. It is a basic need to
hire drivers for transportation in the supply chain and logistics. Thus, the company has used
drivers and mentors for managing their product delivery services (Chaffey, Dave & White,
2010). This report will analyze and identify the problems in the company based on the given
case study. It will discuss about the soft and hard system problems using different types of
examples. Besides, the soft system problem will describe with details. This report will
explain the role of key stakeholders of SPT. It will provide rich pictures to better understand
the function of the system as well. Besides, this report will provide solutions to those
problems. It is an important part to identify the system problems and their respective
solutions. It will improve the outcomes of business functions in long terms.
Identification of problem
In the given case study, the company has faced two major issues that are driver turnover and
Virtual Reality (VR) system implementation. It will be more helpful in the basic processes.
Most important part of analysis of a problem is based on the different types of concepts
(Zeng, et al., 2012). Besides, Business Intelligence (BI) system is helpful in the data analysis
as well as more better reporting (Adair, 2018). Business Information System (BIS) has used
for managing the tasks of a firm based on the various desired outcomes of the firm as well
(Vercellis, 2011).
Approach to the
problematic
situation
Justification
Absolution: Ignore
with the hope that it
goes away or solves
itself
SPT can reduce the driver turnover based on the VR system as
well as other policies

BIS 3
Resolution: Use
past experience for
a ‘good enough’
outcome
 Short term Problems
persist in the
long run
Retention policy can be used for better incentives to drivers
Solution: Discover
or create new
Behavior for
‘optimal outcomes’
- Research /
experimentation/
un- common sense
Reduce cost of training using VR system
Dissolution:
Redesign Society /
Environment to
eliminate problem
or underlying
conditions
Upgrade training system and retention policies as well.
SPT should use BIS for analysis of soft and hard problems in their business functions. It has
depended on the statics of the company as well (Campbell, 2016). Based on the given
scenario the company has faced a critical problem in the training and management of drivers
(Turban, et al., 2010). Thus, it should be reduced using different types of solutions, which
may be technical or non-technical. Most of the things have deepened on the basic processes
of a system as well. In the present era, it is easier to find a solution for a problem but it is
necessary to analyze the problem in deep (Trieu, 2017).

BIS 4
The company has faced a new challenge in the development and implementation of VR
system for driver’s training, as it has required large cost because drivers do not stay long in
the company. Sarah, CEO of the company has decided to know about the benefits of VR
systems and the point of view of their key stakeholders. It will be beneficial for the company.
Besides, the BIS system is helpful in the improvement of the performance of employees as
well (Chaffey, Dave & White, 2010).
The second problem is related to the technical part, which is the implementation of the VR
system in the company for driver’s training and awareness. Both problems are critical in front
of the company. Therefore, it should require a proper solution to both the problem for long
terms (Sabherwal & Becerra-Fernandez, 2012).
Problems Type of problem (hard
or soft)
justification
Driver turnover Hard Drivers training will be
easier with training
VR system
implementation
Soft It will provide
competitive advantages
Retention policy Hard It will provide better
outcomes
SPT should consider such types of issues as well. It will improve the performance of the
company as well. It is necessary to manage all the things in a better manner. The company
can use advanced technologies for data analyses as well. It will provide better outcomes as
well. Moreover, the company should use better things for the improvement of the results as
well.
Hard and soft system problem
There are two types of problems in a system that are hard and soft. A firm should know about
their system problems to resolve its issues accurately. Besides, there are many changes in the
system based on soft and hard system problems. Most of the companies have analyzed their
issues and it will improve their performance as well (Obeidat, et al., 2015).
The company should know about the basic processes that are basic for the company as well.
Moreover, the company can improve its growth using solutions to those problems. Most of

BIS 5
the soft problem can be solved using basic thinking about the problem. It is the basic need of
a system to manage all the parts as well (Nedelcu, 2013).
Moreover, most of the processes can be used for managing various processes. It will improve
the basic processes as well. There are many good changes in the company based on thinking
about the problem as well. In addition, there are many changes in the business functions
because it has faced the problems in the costing and other processes (Mentz, et al., 2014).
Key stakeholders
There are many stakeholders in the company that can provide various processes. Moreover,
basic processes can be used for managing all the processes. It will help in the basic processes
as well. Most of the key stakeholders have provided their efforts to improve the performance
and productivity of the company as well (Laney, 2012).
Drivers are considered as key stakeholders in the company, as they are necessary to deliver
products to their clients in time and safely. Thus, the company should know about the basic
need of the drivers to stay long in the company. moreover, there are many good chances in
the driver’s retention policies to make them happier with their jobs (Isik, et al., 2013).
Moreover, the company should consider IT managers in the stakeholder, as it can provide
technical solutions for management problems as well. VR system will help in problem-
solving, as it reduces the change of accidents and tests can be conducted on an easy basis.
Moreover, there are many other benefits of the VR system in the company as well (Hočevar
& Jaklič, 2010).
In addition, most of the companies have used IT strategies for solving various types of
problems in business functions. It will be more beneficial for the company as well. It can be
easier for the company to find a technical solution using proper innovation as well
(Earnshaw, 2014).
Tools and techniques
There are many tools and techniques can use for solving both problems in SPT. Also, design
thinking can be used for improving the outcomes as well. Empathy can be used to feel
drivers’ issues with the company. it can be a solution for the company as well (Earnshaw,
2014).

BIS 6
Rapid prototypes can be used before the implementation of the VR system. It will help in the
understanding of the compete of the whole system. Moreover, the company can use the
managerial approach to solve this problem efficiently. However, innovations can provide
better help in problem-solving (Chen, et al., 2012).
SPT can use modern theory for solving such types of issues, such as contingency theory. A
contingency approach can be used for easily solving the problem. It provides a situational
solution based on the current environment including the stakeholders (Collier, 2012).
Rich Picture
Risk picture has used for viewing a natural relationship between different business functions
and their workflow. It provides many benefits to know about the problems in the systems and
their solutions as well (Pain, 2019). A rich picture can be designed based on knowledge about
the structure of an organization and its business processes (Stevens, 2016).
Source: Author
Rich pictures have provided the workflow of the system. It will help in the understanding of
the working process of the whole system. Most of the things can be identified in an easy way
using a rich picture. Thus, the developer has used this concept for a better understanding
about the flow of control and issues as well (Pain, 2019).

BIS 7
Source: author
It is easy to draw and it has included all the parameter of the system as well. In case of
system understanding. It is the best approach to know about the system in less time. A
developer has used this approach to software development as well. It is like a blueprint of a
building in architecture (Pain, 2019). Thus, SPT should use a rich picture of their business
flow and its parameter to make desired changes in the system as well.
Moreover, the rich picture has used for managing all the components in a graphical form. It
will improve the basic processes of a system as well. Most of the systems have used for
managing all the parameters properly. It makes a huge impact on the system as well. The
system can be better using this approach as well (Stevens, 2016).
SSM evaluation
Soft System Methodology (SSM) evaluation is a better solution for a critical problem in a
system. According to Blum’s model, there are different types of problems in a system that
can be solved using various approaches. In addition, software approaches can be used for
managing all the things in a better manner. Moreover, there are many benefits to use software
approaches in solving technical problems. In addition, there are many good advantages of the
SSM evaluation. Moreover, there are many changes in the systems that can be helpful in the
management of various problems as well (Blum, 1994).
Furthermore, there are many changes in the basic processes based on the evaluation and
many others. It will help in the basic changes in the functioning of the system as well. SPT
should consider this approach for managing all the things (Nedelcu, 2013).
Conclusion
In conclusion, SPT should implement the VR system to solve the driver turnover issue from
the company. there is another management solution to this problem is that retention policy
must be upgraded to reduce driver’s turnover. The company can take competitive advantages
from the VR system, as it will provide a better solution for the company as well. Key
stakeholders must consider the changes in policies as well. SPT should analyze their soft and
hard system problems, which can be a challenge in the future as well. In addition, the
company can provide extrinsic benefits to their drivers to stay long with the company. VR

BIS 8
system will provide help in the training and it will reduce the cost of the training and other
processes including tests as well. Finally, the company has identified both the issues based on
the analysis and it should be catered based on the technical and managerial solution as well. It
will beneficial for SPT in the future as well.
References
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intelligence

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