This report provides a comprehensive analysis of Swinburne Guru Consulting (SGC), a coaching specialist business. The report begins with an executive summary and introduction, outlining the company's background, organizational structure, culture, and strategies. It then delves into the overview of the management team and presents a detailed process analysis, identifying key issues such as lack of centralized management, difficulties in recording information, and problems related to expansion. The report further proposes business process models, including 'Organize Coach,' 'Manage Feedback,' and an AS-IS model to illustrate the current processes. The analysis highlights the need for improved information systems, better resource allocation, and a focus on cost reduction and operational productivity. The conclusion summarizes the findings and emphasizes the importance of business process management for SGC's growth and efficiency. The report is a student submission for INF80028 Business Process Management at Swinburne University of Technology.
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