INF30005 Business Process Management: Party Agency Report

This report provides a comprehensive analysis of the business process management (BPM) within a party agency. It begins with an executive summary and introduction, outlining the agency's operations and the scope of the analysis. The report delves into the core aspects of BPM, including trends, company overview, and a detailed process analysis of the sales order handling, from initial customer contact to service delivery. It examines the design and development of the process, identifies problems faced by the company, such as employee stress and lack of responsibility, and discusses opportunities for improvement. A BPMN diagram visually represents the process flow, and the report concludes with a summary of findings and recommendations for enhancing efficiency and customer satisfaction. The report highlights key issues such as booking lead times, the roles of different clerks, and the importance of transparency in the process. It emphasizes the need for the company to address employee-related issues and leverage opportunities for growth, ultimately aiming to improve the agency's market position and customer attraction.

Running Head: BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Business Process Management: Party Agency
Name of the Student:
Name of the University:
Author Note:

1BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Executive Summary
The study provides a clear idea regarding the business process management of the party
agency. The report enables us to understand the assumption that is being made in the process
as well as business process management of the company so that they can expand in the
marketplace and can lure the customers in the market. In the business process management,
the paper provides the overview as well as process analysis of the company, along with that
design & development and problem faced by the company. Lastly, the report provides a clear
idea regarding the problem as well as issues and opportunities which the company get in the
process and also provides aconcrete conclusion in the process, which will assist the company
in expanding in the marketplace and in attracting the customers from the market.

2BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Table of Contents
Introduction................................................................................................................................3
Assumption................................................................................................................................3
Business Process Management..................................................................................................4
Business Process Management Trend....................................................................................4
Overview of the Company.....................................................................................................4
Process Analysis of the Business Process Management........................................................4
Design and Development of the Business Process Management...........................................5
Problems faced within the Company.....................................................................................6
Issues faced by the Company.................................................................................................6
Opportunities in the Current Process.....................................................................................7
BPMN Diagram.....................................................................................................................7
Tasks and Flows of the Process.............................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

3BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Introduction
Business process management is considered to be the rules and regulation which
enables the company to discover as well as analyse, improve, model, automate along with
that improves and measure the business processes that they are doing in the contemporary
trade. These will automatically generate the possibility for them to grow in the current market
and in order to achieve what they intend to obtain from the market (Dumas, La Rosa,
Mendling and Reijers 2013). These will enhance the position of the company in the
marketplace and help them to gain popularity in it. These are necessary for the company to
look after so that they can attract the customers and enrich them by generating revenue in the
process. The measure that is taken up by the company to become successful is treated as the
business process management (Jeston 2014).
The company party agency mainly deals with the customers and assist them in
booking a place for the party that they are going to organise for their friends, family or
colleague in the process. The customer relation clerk Ted handles such calls regarding the
booking of the place for the party by the customers. The customers need to book the venue
for the party three months beforehand so that they can organise as well as avail the place to
the customers in the market. This type of company is growing in the process and flourishing
in the market, and it is considered to be the primary reason the organization can attract the
habitual customers as well as the business firms towards them so that they can avail the
service from them.
Assumption
It can be assumed that the company will be able to attract the customers and can
generate revenue to a large extent as the company mainly deals with organising party for the

4BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
customers. The customers can be individual as well as a business firm, and that is the main
reason there is diversity in the target audience. The company need to make the strategy which
will satisfy the needs and wants of both the section so that they can generate revenue in the
market, which will be beneficial for them to expand in it and also enable them to draw the
attention of a large number of clients from the current market.
Business Process Management
Business Process Management Trend
There is a business process management trend which needs to take care by the
particular company as a result of which it can attract the customers from the current market.
The company needs to flow the requirement of the customers and should provide the service
as per the client's needs and wants, which will enable them to offer improved quality service
intended towards the client. These elements allow the organization to flourish in the current
market and to attract the customers in it. The company needs to notify the customers when
any changes are being made in the procedure. These will enable the company to build trust
with the clients by assisting them in getting the opportunity to be famous in the trade.
Overview of the Organization
The discussed business process that is being used by the company in the market is that
they will arrange the party for the client, but the client needs to book the date three months
before the time of the party. The other executives are making the other arrangements within
the three months. These protocol is being maintained by the company so that the transparency
can be kept in the process. These are necessary for the company to support the slide with the
client when they are dealing with the clients or the customers in the market so that they can
provide satisfaction to them with the service that the company is contributing to the
customers (Van der Aalst 2013).

5BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Process Analysis of the Business Process Management
The process of booking is to call the customer relation executive and provide them
with all the details regarding the party time and all the necessary details; then the details are
being handed over to procurement clerk, Sally, who will look after the types of the party as
well as budget, number of guests as well as kind of entertainment along with the location and
date, time & duration. She is the one who is in charge of all the arrangements that have been
made by the company. The other procurement clerk, Betty, will look after the extra food and
drinks and will escort the musicians and their requirement as per the clients booking. Then,
the account receivable clerk, Sasha, will look after the invoice as well as sent out to the
customers and if the payment is overdue from the client’s end, then Horst will deal with
them. Lastly, if anything is missing as per the requirement of the client, everything will be
notified with them. These are important for the companyso thattransparency is being
maintained by the company so that they can provide excellent quality service to the client that
they are expecting from the company.
Design and Development of the Business Process Management
The process of the company has expertly designed it so that transparency can easily
be balanced in the whole procedure and will ensure the company for providing better quality
service, which will let them grow and expand in the trade and for the sake of achieving
success through the methodical process. The company has understood these, and that is the
main reason they strategize the process, which will be helpful for them to attract the
customers and provide them with the service that they are offering in the process. These are
some crucial steps that have been adapted and initiated by the organization, and it enables
them to attract customers from the market (Harmon 2019). There are different clerk who
looks into the different process which is there in the business model and that help them to
perform efficiently in the market and to provide better quality service in the procedure.

6BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Hence, it can be considered that the organization has rightly initiated the strategy and it is
essential for them as this will help them to flourish in the marketplace that also helps the
company to lure customers in the current market.
Problems faced within the Organization
There isa various problem which is being faced by the company which can be met by
them shortly. These need to look after by them so that they can overcome it and will enable
them to nurture in the current market (Noe et al. 2017). The organization needs to find out the
solution so that they can eliminate them in the process and will help them to expand in the
process. The problem which needs to be looked after by the company are as follows:
1. The business process does not solve the problem,
2. The employee does not cope up with the system,
3. Stress/ignorance/forget of the methods and
4. Lackness in assigned responsibilities (Meyer, Ruppen and Magerkurth 2013).
Issues faced by the Company
The main issue that the company is facing is that the employee can feel stress in the
process or might ignore or forget the methods that are being used in the process that
eventually helps them to offer improved quality service to the customer or the client (Ahmad
and Cuenca 2013). These need to take care by the organization so that it can flourish in the
current market and that can help in achieving what they are willing to accomplish in the
process. These might take place as the flow might be higher in the industry the company is
operating right now, so that is the main reason for the organization to look after all the
employees so that they do face any stress and can offer quality service to the client (Alles et
al. 2018).

1 2 3 4 5 6
7BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
On the contrary, the other issue that is being faced by the company is lackness in the
assigned responsibilities as this depends on the employee who has taken the responsibility.
The company cannot do anything in this process as this depends on the mentality of the
employee, who is taking the responsibility to do the work (Alotaibi 2016). These also need to
be taken care of by the company so that the employees do take their responsibility seriously
and should enable the company to flourish in the current market and to give improved quality
service to the customers (Van Aken and Berends 2018). Therefore, this can be considered as
the problem that might be faced by the company, and that is the reason the company should
take up the adequate strategy for which they can grow in the trade and can gain the success in
the procedure and eliminate the found problem that is there in the process.
Opportunities in the Current Process
If the company can solve the issues, then there is a vast opportunity for the company
to flourish in the trade and to attract the customers in the system. These ought to understand
by the company so that they might expand in the market and can achieve success in the
procedure. The company will be able to gain popularity in the process and will assist the
organization to flourish in the market. These need to be understood by the organization so
that they can grow in the market and can meet the required target in the procedure.
BPMN Diagram
Fig. 1: BPMN Diagram
(Source: Created by Author)

8BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Tasks and Flows of the Process
The above BPMN diagram provides a clear idea of the process through which the
client would be able to book the service as well as get the outcome in the end. At first, the
client book the party by calling the agency where they need to provide with all the details.
Then the order that has been booked by the client is being processed by the clerk of the
company as per the requirement of the client. In the next process, the company is notifying
regarding the updates that are essential elements for the organization to grow in the trade and
to gain the required success through the system. In the next operation, the company sent the
invoice to the client, which enable them to collect the payment from them. Lastly, the
company provide a service that is being requested by the client or the customers. This whole
process takes up three months, so it becomes the primary reason; the organization requires
the client in order to book the specific party three months from the date when they want to
organize the party in the process.
Conclusion
In the end, it can be concluded that the company have taken up the initiative in their
business process, which will help them to flourish in the marketplace and to lure the
customers in the market. The company has rightly understood these, and that is the main
reason they targeted the audience from both the market, which assist them to be successful at
the marketplace and for luring more number of clients in the current market. Therefore, the
company need to look after the problems that might occur in the process, which will
ultimately enable them to expand in the market and help them to lure the customers from the
market.

9BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
References
Ahmad, M.M. and Cuenca, R.P., 2013. Critical success factors for ERP implementation in
SMEs. Robotics and computer-integrated manufacturing, 29(3), pp.104-111.
Alles, M., Brennan, G., Kogan, A. and Vasarhelyi, M.A., 2018. Continuous monitoring of
business process controls: A pilot implementation of a continuous auditing system at
Siemens. In Continuous Auditing: Theory and Application (pp. 219-246). Emerald Publishing
Limited.
Alotaibi, Y., 2016. Business process modelling challenges and solutions: a literature
review. Journal of Intelligent Manufacturing, 27(4), pp.701-723.
Benner, M.J. and Tushman, M.L., 2015. Reflections on the 2013 Decade Award
—“Exploitation, exploration, and process management: The productivity dilemma revisited”
ten years later. Academy of management review, 40(4), pp.497-514.
Dumas, M., La Rosa, M., Mendling, J. and Reijers, H.A., 2013. Fundamentals of business
process management (Vol. 1, p. 2). Heidelberg: Springer.
Harmon, P., 2019. Business process change: a business process management guide for
managers and process professionals. Morgan Kaufmann.
Jeston, J., 2014. Business process management: practical guidelines to successful
implementations. Routledge.
Meyer, S., Ruppen, A. and Magerkurth, C., 2013, June. Internet of things-aware process
modeling: integrating IoT devices as business process resources. In International conference
on advanced information systems engineering (pp. 84-98). Springer, Berlin, Heidelberg.

10BUSINESS PROCESS MANAGEMENT: PARTY AGENCY
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Rahimi, F., Møller, C. and Hvam, L., 2016. Business process management and IT
management: The missing integration. International Journal of Information
Management, 36(1), pp.142-154.
Van Aken, J.E. and Berends, H., 2018. Problem solving in organizations. Cambridge
University Press.
Van der Aalst, W.M., 2013. Business process management: a comprehensive survey. ISRN
Software Engineering, 2013.