Business Process Management E-portfolio Assessment COIT 20252

This e-portfolio assignment showcases a student's exploration of Business Process Management (BPM) within the context of COIT 20252. The portfolio is structured into three key areas: Business Process Strategy, Business Process Management, and Business Process Improvement Methodologies. The student conducted internet research to find relevant items, including videos, articles, and websites, to support their understanding of each topic. The assignment required a 500-word page (excluding references) for each of the three topics. The solution provides justifications for the chosen items, and the student demonstrates their understanding of the concepts by analyzing several companies, including Reebok, Coca-Cola, Nestle, and Amazon. The assignment highlights the importance of business strategy, multi-channel marketing, brand loyalty, and the impact of organizational approaches on business performance. The e-portfolio aims to capture rich ideas and innovative practices around BPM, providing insights into real-world business scenarios. The assignment adheres to the specified requirements of the course, demonstrating a solid understanding of the BPM principles.

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TITLE OF THE PAPER CENTERED AND IN CAPS LOCK
by Student’s Name
Code + Course Name
Professor’s Name
University Name
City, State
Date

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First Item – Reebok
Justification for choosing: Reebok has segregated the business into different stages
and targets on both consumers who are adventurous and stylish. It sells different items for
individuals, women, and children, including boots, exercise equipment, and clothing. The
product categories were segmented by era, comfort and style criteria for specific age groups.
Customer emphasis became an essential aspect of the model development and
communication strategies of Reeboks. The primary audience is the metropolitan buyers of the
upper-middle class (Bhasin, 2020). Reebok's place on the market is particular and
understands that customers are unique and have different demands. Reebok's job is to respect
and value the distinctive values of the nation. This honours, genuineness, uniqueness.
Second Item - Multi-channel strategy in business-to-business markets
Justification for choosing: In business to business delivery networks, multi- marketing
strategy has become a central factor, not least because the possibility of the Internet on-
platforms appeared less than a decade earlier. Providing business audiences with goods and
services across a broad range of platforms will contribute to improved options and value for
consumers. However, the challenge of coordinating and managing several networks with high
productivity has prompted channel management administrators to answer several challenging
questions (Rosenbloom, 2007). The situation involves the role of e-commerce in the multi-
channel system, the quest for the best channel combination, synergies between networks,
strategic partnerships, sustainable competitive advantages, management of dynamic supply
chains, dispute resolution and leadership to achieve effectively interconnected multiple
channels.
Third Item - Coca Cola
Justification for choosing: The approach to brand management suggests that signs are
consistent, making it harder for glad customers to re-choose the product. Coca Cola Group

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has now established a trade marketing plan to meet and handle the remaining highlights of
this mission. This approach is successful because, since last year, it has been able to create,
retain and sustain its brand identity. Since brand loyalty offers the business predictability and
durability and generates obstacles to competition, which contribute too many brands joining
the market. Brand loyalty is the secret to preserving the brand identity of the product
(UKEssays, 2018). Throughout the years, Coca Cola has completed a range of measures to
strengthen the reputation, and Coca Cola's drinks tend to reach customers 'minds. Four
thousand consumers are interested per month in the monitoring of 20 company attributes.
Fourth Item - Nestle
Justification for choosing: Nestlé’s organizational approach is strongly driven by diet,
fitness, and wellbeing. The method, in particular, is intended to support people who want a
safe way of life. The business is built by the practical efforts to the invention, which the
organization continuously pushes the leading research and development activities. The entire
situation facilitates the ongoing improvement of the company's food and drink collection
(proyectofundamentosempresa, 2020). Nestle also actively works on research & development
programs to investigate the functions of dietary treatments to enhance people's wellbeing and
lifestyles. Via these initiatives, the company reflects more and more on sensitization for the
wellbeing and wellbeing issues of citizens from diverse cultures. Therefore, Nestlé’s
corporate philosophy is primarily focused on the ability to have a meaningful effect on the
operations of other businesses around the globe.
Fifth Item - Amazon
Justification for choosing: The traditional corporate strategy of Amazon can be
defined as consolidated diversification. The policy is focused on exploiting technical
capabilities to achieve growth in industry. Furthermore, a cost reduction philosophy designed
to offer its consumers optimum value at the lowest price, while still welcoming the

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consumers where Amazon provides the perfect platform for their online shopping needs.
Nevertheless, such an approach has paid off and can be seen as a market pioneer in the
internet shopping field in which it works. This policy has continuously contributed to a
definite conclusion (Keller, 2020). Amazon ranks in the total market-leading quadrant and is
continually centred on the prices of Amazon.

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References
Bhasin, H., 2020. Marketing Strategy of Reebok - Reebok Marketing Strategy. [online]
Marketing91. Available from: <https://www.marketing91.com/marketing-strategy-of-reebok.
[accessed 03.03.2020]
Keller, C., 2020. Amazon's Business Strategy & Leadership In Online Retailing. [online]
Profitworks.ca. Available from: https://profitworks.ca/small-business-sales-and-marketing-
resources/blog/marketing-strategy/543-amazon-business-strategy-leadership-online-
retailing.html. [accessed 03.03.2020]
proyectofundamentosempresa, V., 2020. Operations Strategy. [online] Analysis of Nestlé.
Available from: <https://nestleanalysis2019.wordpress.com/2019/01/20/operations-strategy.
[accessed 03.03.2020]
Rosenbloom, B., 2007. Multi-channel strategy in business-to-business markets: Prospects and
problems. Industrial marketing management, 36(1), pp.4-9. [accessed 03.03.2020]
UKEssays. November 2018. Coca Cola’s Strategic Management Process. [online]. Available
from: https://www.ukessays.com/essays/marketing/coca-cola-company-the-strategic-
management-process-marketing-essay.php?vref=1. [accessed 03.03.2020]