MPM701 - Business Process Management Report: Tulloch Air Case Study

This report focuses on the importance of Business Process Management (BPM) within organizations, using Tulloch Air Pty Ltd. as a case study. It highlights the problems faced by the airline due to a lack of BPM implementation, affecting employees, passengers, and travel agents. The report emphasizes the benefits of BPM, including improved business strategy, positioning, structure, and value proposition. It explains the concept of BPM, its steps (identify, design, implement, monitor, optimize), and the role of value chains. The report recommends strategies to address issues within Tulloch Air, aiming to assist its financial performance through effective process management. The report concludes by providing recommendations for the airline to improve its operations. References from various sources have also been provided.

Running head: BUISNESS PROCESS MANAGEMENT
Business Process Management
Name of the Student
Name of the University
Authors note

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Executive Summary
The main objective of this report is to focus on the issues that an organization faces due to
lack of implementing Business management processes within their organization. It provides a
brief analysis of the problems faced by the Tulloch Air Pty Ltd. Tulloch air is an airline
service that serves the major towns of Melbourne. The case study highlights the several
problems that the employees, passengers and travel agents face due to lack of BMP. Hence,
the paper highlights the importance of Business process managements and how its benefit
will help to assist the financial of Tulloch Air. It explains the need and strategy of BMP by
analyzing the problems faced by the airline organization. Further, it explains the important
processes that will be needed to execute in order to eliminate those problems. Finally, the
paper concludes by providing a succinct list of recommendations.

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Table of Contents
Business Process Management: Concept...................................................................................3
Benefits of Business Process Management................................................................................4
Value chains in BPM:................................................................................................................5
References..................................................................................................................................6

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Business Process Management: Concept
Business project management is a concept developed to enhance the process of
business management. It aims to identify the problem within the organization that is creating
a barrier to earn profit and then tends to execute effective methodology to eliminate those
risks, thus providing an optimized organization (Chang 2016). The effective methodology
involves designing, implementing and controlling the business processes. The business
process management is a kind of strategy developed by the organization to improve the
processes. The process includes the repetitive strategy that an organization performs on daily
basis. This concept will help in monitoring the business procedure in the way that will help in
assisting difficulties. Poor business management process can lead to wastage of time and
money and also demoralize the employees, thus it is required to organize and systemize the
organization for good operations (Hammer 2015). It can be best described as a business
approach that comprises of effective techniques and methods which will help to modify the
structure of business model. It is all about performing the same steps in order to achieve the
desired business goal. The business management strategy should not be considered as one
time practice, but it should be performed on a regular basis which involves a continuous
analysis of the process which eventually forms a cycle (Vom Brocke and Mendling 2018).
There following steps are associated with Business management process:
Identify- The primary step is to analyze the requirements needed to carry on with the
process.
Design- This step includes preparing the data required to continue with the process. it
requires to allocate who will be responsible to carry on the specific task (Laguna and
Marklund 2018.).

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Implement- In this step, the prepared design needs to be executed for the process. It involves
testing of the process privately.
Monitor- Monitoring is performed to keep in track on the progress of the process.
Optimize- The final step is the optimization processes were necessary changes are made in
order to ensure that the processes are running smoothly.
Benefits of Business Process Management
Business strategy: Business strategy will make the employee comfortable with any changes
within the organization. It will give the opportunity to change the booking system of Tulloch
Air. It creates a culture that makes everyone flexible in adapting changes on regular basis.
Positioning: The proper positioning of tool and software used for the execution of the BPM
is powerful enough to manage all kinds of manual work. It provides a way to record the
employee’s performances and offers them incentives and rewards which boasts the morale of
the employee (Mendling et al. 2018). This helps in achieving greater organization goal.
Structure: Less expenses and greater profit is the main strategy of every organization.
According to researches, it has been confirmed that the organizations that has implemented
the structure of business process management has experienced reduced cost benefit.
Value Proposition: The BMP strategizes to fulfill the requirements of the customers while
also considering its employee’s satisfaction. Due to value proposition, the employee will
tend to deliver better services and more engagement if they are readily satisfied (Kirchmer
2017).

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Value chains in BPM:
The value chain is the procedure which describers the existence of an entity in
business. This technique can help in assisting the problem faced by Tulloch Air. The main
issue is the booking system that is faced by the passengers as well as the travel agent. With
the help of value chain system is organized that provides a method to manage the process ad
earn more profit. The value chain will help the passengers to book ticket in an effortless
manner and will benefit them extra offers.

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References
Chang, J.F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Hammer, M., 2015. What is business process management?. In Handbook on business
process management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
Kirchmer, M., 2017. High performance through business process management. Cham:
Springer.
Laguna, M. and Marklund, J., 2018. Business process modeling, simulation and design.
Chapman and Hall/CRC.
Mendling, J., Weber, I., Aalst, W.V.D., Brocke, J.V., Cabanillas, C., Daniel, F., Debois, S.,
Ciccio, C.D., Dumas, M., Dustdar, S. and Gal, A., 2018. Blockchains for business process
management-challenges and opportunities. ACM Transactions on Management Information
Systems (TMIS), 9(1), p.4.
Vom Brocke, J. and Mendling, J., 2018. Business process management cases. Digital
Innovation and Business Transformation in Practice. Berlin et al.: Springer.