The Impact of Social Media on Business Productivity

This presentation examines the critical role of social media in modern business operations. It delves into the benefits of social media, including increased brand awareness, enhanced customer engagement, and improved customer satisfaction. The presentation covers how social media can be leveraged for marketing, customer service, and overall business growth. It also explores the use of social media platforms like Instagram, Facebook, and YouTube to reach a wider audience and improve company productivity. The presentation uses statistical data and visual aids, such as bar diagrams and pie charts, to illustrate the impact of social media on business performance, supported by references to relevant academic research. The conclusion emphasizes the importance of social media for business success and encourages companies to invest in these platforms to expand their reach and enhance productivity.

Running head: IMPORTANCE OF COMPANIES EMBRACING SOCIAL MEDIA
IMPORTANCE OF COMPANIES EMBRACING SOCIAL MEDIA
Name of the Student
Name of the University
Author note

1IMPORTANCE OF COMPANIES EMBRACING SOCIAL MEDIA
Title slide
 Topic
Agenda slide
Introduction
 Thesis statement – Companies need to invest more time in social media to extend
their reach to more people locally as well as globally, and in that process increase
their productivity.
 What is the importance of social media for companies?
Body/content slide
 Importance of social media in today’s world (Jussila, Kärkkäinen and Aramo-
Immonen 2014).
1. No geographical boundaries.
2. Larger sales and increased profits.
3. Helps keeping up with the global trend.
4. Marketing budgets
5. Two way communication
 Reasons for social media’s importance in the company workplace (Hudson et al.
2015).
1. Improvement in brand awareness.
2. Cost- effectiveness in marketing.
3. Helps engaging with the customer.
4. Improvement in brand loyalty.

2IMPORTANCE OF COMPANIES EMBRACING SOCIAL MEDIA
5. Improvement in customer satisfaction.
6. Awareness of the marketplace.
7. Brand authority.
8. Helps increasing website traffic.
9. Helps enhancing SEO rankings.
 Ways to use social media for enhancing the business growth
1. Advertising through social media channels like Instagram, Facebook and You-
Tube.
2. Creating a channel for customer feedback
3. Improving the customer service with the help of social media.
 Statistical data using bar diagrams and pie charts can be provided to show the
usefulness of social media in improving the productivity of the companies.
 Pictures in each slide to be provided enhancing the quality of the power-point
presentation.
Closing slide
Conclusion
Thus, it can be said that there is a huge advantage in using social media in the growth of
companies in today’s world. More and more companies should use these platforms to increase
their reach, base, and therefore, improve their productivity in return.
References Slide

3IMPORTANCE OF COMPANIES EMBRACING SOCIAL MEDIA
References
Hudson, Simon, Martin S. Roth, Thomas J. Madden, and Rupert Hudson. "The effects of social
media on emotions, brand relationship quality, and word of mouth: An empirical study of music
festival attendees." Tourism management 47 (2015): 68-76.
Jussila, Jari J., Hannu Kärkkäinen, and Heli Aramo-Immonen. "Social media utilization in
business-to-business relationships of technology industry firms." Computers in Human
Behavior 30 (2014): 606-613.