Business Project and Programme Management Report: SB Business Strategy

This report provides a comprehensive analysis of SB's business project and programme management, focusing on its strategic transformation initiatives. It delves into the challenges and opportunities presented by the company's acquisition of WN, examining both the soft and hard issues involved, such as brand status, job losses, political factors, and location considerations. The report outlines performance criteria and details the scope and deliverables of the programme, including strategic approaches, location setup, and the classification of potential synergies. It also explores the implications of outsourcing and in-house manufacturing, the development of new products, and the importance of estimating, scheduling, and risk management. Furthermore, the report addresses organizational structure, governance, stakeholder views, programme control, and contracting and supplier management, providing a holistic view of the business transformation process and offering valuable insights into effective project and programme management practices. The report concludes by summarizing the key findings and recommendations for SB's strategic direction, emphasizing the importance of adaptability and stakeholder engagement for successful transformation.

Business project and
programme management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
OVERVIEW....................................................................................................................................1
BUSINESS CASE / PROGRAMME MANAGEMENT.................................................................1
Soft Issues...............................................................................................................................2
Hard Issues.............................................................................................................................2
Performance Criteria..............................................................................................................3
PROGRAMME SCOPE AND DELIVERABLES..........................................................................3
WN’s Acquisition...................................................................................................................3
Outsourcing and In-House Manufacturing.............................................................................4
Development of New Product................................................................................................4
ESTIMATING AND SCHEDULING.............................................................................................6
RISK AND ISSUES MANAGEMENT..........................................................................................7
ORGANISATION, GOVERNANCE AND STAKEHOLDERS....................................................8
Purpose of Organisational Structure allowing for alive challenges.......................................9
Critical Evaluation of Stakeholder Views on Outsourcing or location of manufacturing.....9
PROGRAMME CONTROL..........................................................................................................10
Benchmarking.......................................................................................................................10
Key Performance Indicators.................................................................................................10
CONTRACTING AND SUPPLIER MANAGEMENT................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business Project and Programme Management includes the different prospects through
which the different organisation performs their management procedures to get the better outcome
within the particular period of time. In this the management perform different actions that is
based on the planning, organising, directing, implementing and controlling of several function
which the company gets the achievable outcomes in a systematic way. It is one of the most
important activities that are performed within the business in order to accomplish the adequate
project and all its measures as well (Anmane, 2019). In addition to this the standardised output
will get achieved that has been set by the company by acknowledging the particular plan and
with the help of appropriate scope. It is a report that is based on the SB as it is the company that
deals with the global technology and having established and headquartered in Washington, USA.
They are recently gone to plan to perform the business transformation strategically and thus this
report is based and includes the business case or the programme management. With the help of it
the scope and deliverables will be set up to get attain effective outcomes. There is some
estimation, scheduling, governance and stakeholders that get affect the supply management of
the business.
OVERVIEW
SB is a company that is more based on the technological software development of US
and manufacture the services with the low cost and with that provides more reliable and durable
products and services to their customers. It has been placed in the Far East in the Western Europe
and with that they have the supporting centre in Europe that is based on the engineering
excellence. The SB will works with the motive and the aim to provide the best and diverse
portfolio to the customers by making the strong presence in the market by which more and more
customer get connect with them. Thus they perform acquisition with the WN that is the in house
manufacturing of the software.
BUSINESS CASE / PROGRAMME MANAGEMENT
As the company is planning to perform the transformation process that they get also faced
some different challenges to get compete with the better implementation and execution within
the business to get beneficiary outcomes from the certain programme (Bell, 2018). Thus there is
some different key concept that is very much needed to get make the better understanding of the
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Therefore, there are certain key aspects which the board is necessary to understand in
light to begin the transformation process in a considerate and planned manner. Thus there are a
lot of challenges that are faced by the company and that are as follows as:
Soft Issues
Brand status: The Company will uses the transformation process by which they could uses the
relatable strategies by which the image of the business didn’t get affected. But on the other
hand the headquartered of the business will get closed by which the brand value will get
affected in USA and it is the condition that is not in the favoured of the company and they
somehow have to bear a loss.
Employment Jobs: As the business will get acquisition thus there is the loss of job opportunities
by which a lot of employees get out of the job by which it has the direct impact on the image
and value of the company (Cameron, 2019). The company get outsourced to USA from the
Far East. It get de-morale the employees and company might loss the best skilled and
talented employees from the business.
Hard Issues
Political Factors: It reflects the interference of the government with their different policies and
regulation that must get followed by all the organisations. As the business will get opened in
Europe by performing acquisition with the WN thus they have to follow a lot of political
factors. But after the Brexit it brings a lot of performing pressure on all the companies thus it
is more difficult to get expand the business and gain adequate profit (Political uncertainty
considered top concern among European investors, says EY survey, 2020). It is the cause
that has the negative impact or the biggest challenge for the company and to get develop
software with more excellence.
Location Issues: It is the issues as because to get manufacture the product from the reliable place
that helps the business to gain higher profit by get joins with the lot of customers. Thus
location is the biggest challenge while making acquisition with WN (Coghlan, 2018). In this
the business could solve it as the strategic objective and develop the product at minimum
cost and better quality by which the company receives higher revenue. It is the challenge for
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the business to get chose the better location in Europe and maintains the appropriate
structure within the acquiesced business.
Performance Criteria
As per the different challenges that are as discussed above are more required for the
business that they get over come or get cope up with that by which they could get the better
heights in the business. There are some of the criteria that must get followed by the company that
are as defined below as:
 There will be the flexibility and composer and that is attain by getting linked with the
experienced agencies as like DDC and they could share their experience that are more in
favoured with the company.
 The cost of different products and services will get reduces with the maintenance of
quality by which the business attains higher revenue (Emeasoba, 2018).
 The new offered software and other interface for the mobile and the computers will be
clearly defined to the customers by whom they could have better understanding.
PROGRAMME SCOPE AND DELIVERABLES
It is one of the other important aspects for the business in which adequate time period
will get assigned to each and every task and activities that have been performed to get developed
the different software with lot more perfection. It is important and needed that scope of each task
will get noticed by which the better evaluation of the programme will get maintained.
WN’s Acquisition
It has been performed under the transformation process in order to enhance the range of
manufacturing and production of different software with lot more efficiency. It helps to get
produced the better software with liable prices and with the working capability, resources,
performance will get emphasised that is required to get make the higher sales and more profit. It
helps to share the loss and the profit as well with more equal shares but there is the probability of
winning and get attain the better outcomes that are in the favoured of the business (Geraldi,
2018). While considering the scope and the deliverables there are some various tasks that get
associated with the acquisition and are as defined below?
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Formative the Strategic Approaches:
According to the above prospect the SB will get perform the strategic alliance with the WN
and it helps to enhance the skills and the abilities of the business that also address the brand
image of the company. The approach of the both the business will get integrated and that
could have the positive impact on the different development of the applications that brings
more success and better growth of the business.
Set up the Location:
It is the scope of the business under which they could find the appropriate place or location
for the business and in this the manufacturing department is the major criteria that are in the
Europe and it is the part or the smallest integration of the USA manufacturing (Koria, 2020). The
business will make the new business in Western Europe with the major focus to get in house
manufacturing strategy that compensates the different sourcing as well. While transformation
process will get performed the business in USA will get shut down and it has reduced the ability
and capacity of the business to get accomplishes the certain project. Thus the balanced approach
will get followed by SB in which they perform their works independently and set the new
business in the Western Europe.
Classification of probable Synergies:
There are some different manner through which the SB will get synergised with the WN
while performing the merger and it enhances the capacity of the business to get ensures that
the new products will be offered in the market and covers both application as software and
hardware too.
Outsourcing and In-House Manufacturing
There are some different objective of the company but the major ones are to reduces the
costing of the products and other one is to get enhanced the quality of the products and services
while performing the transforming process. The company will make the plan on some recent
ability that they will re-shore the manufacturing and production in order to facilitate the quality
of the products. On the other hand the adequate facility of SB that is provided by their home
nation will get disbursed and it has negative impact on the productivity of the business (Li,
2019). To get ensure that business get profit they must start deliver the services on time and that
is more managed by which it adds the cost to the different operations that are performed by the
business with an effective and efficient manner.
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Development of New Product
The product will get formed with more scope and better deliverables by which the market
attraction will get attained by the business and customers also get attract with the different
hardware and software applications of the business. The company could have managed the scope
and by following different strategy could achieve the success with more relatedness (Márquez,
2018). It is important that the company must provides the new and developed software in the
market that imparts more easiness for the customer to get used the advanced technological
products and for the business must use the NPD process that is as discussed below as:
Idea Generation:
In this the new idea will get made with the analysis of the external and the internal sources
by which the business get better benefit and that is happened by performing the market
research through which different standard of the market will get known that is in the f favour
of the business.
Screening:
It is the second stage in which all the creative and unique ideas will get compared and
analysed to fulfil the requirement of the company in favourable manner. The SB will get
make the interface for the mobiles and provides better knowledge to the customer by which
they get using the product. In addition to this the company will make the other product as
well that is the advanced tablets or the computers with the help of DDC agencies.
Development of Concept and Testing
It is more imperative for the growth and development of the business as in this the different
knowledge will get collected about the mobile interface and this company will test the
software with different prospect by which the better and perfect software will be provided in
the market and for the customers (Midgley, 2020). It is required that the employee are more
trained by which they could make the sufficient implementation of the products in more
effectual manner.
Marketing Strategy:
These are the different technique that is used by the company to get provide the better
information in the market about the different offered products of them and in this the
business must uses the platform of social media and also uses the digital marketing as well.
Business Analysis:
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It has been analysed that the company could measure the different products that are offered
by their competitors in the market and then SB makes the different strategy to get launch the
new product in the market. In this company must manage their own resources as like the
profit and loss statements, cash flow statement and the return of investment as well to make
superior investment in the market.
Product Development:
In this the company will inserted the different up-gradation within the business by which
the working capability of the business will get enhanced and by this they could fulfil the different
demand and requirement of the market (Nuthall, 2018).
Test Marketing and Commercialisation:
It is the ending of the process in which the SB will test the different products by which the
get the effective outcome and they furthermore provides the better offered products in the
market.
ESTIMATING AND SCHEDULING
It is the different aspect through which the transformation process will get performed
with more perfection and in this the overall strategy will get evaluate and analysed by which the
critical solution will be provided to the scheduling of the overall programme. There are some
particular time that is assigned to each activity that is performed within the process and business
also faces the different challenged that are being generated while pursuing the achievements of
the project that is as explained below as:
TAKEN AS A WHOLE
PROGRAMME TIMESCALES DIFFERENCES
Acquisition of WN 2 Months -
In-House Manufacturing 3 Months 1 Month
New Product Development 4 Months 2 Months
New Product Development
Centre for Excellence 9 Months 3 Months
TOTAL 2 Years
(Note: The above discussion will also includes the difference between the previous project and
beginning of new project that is performed within the 2 years)
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Critical Evaluation:
It has been evaluated that over the period of two years the complete programming will
get performed and it also includes the differences as well that has been raised while scheduling
the overall projects (Oldman, 2018). The critical evaluation of the overall programme is defined
that it is very certain period thus imparts more limit while making the changes while performing
the acquisition with the WN in order to set the new business in the Western Europe. The given
time period is not appropriate to make the effective outcome in the making the market research
and perform different testing within the business to make the new profit from different business
units. There are some different issues as well that has been raised on very random basis that are
as defined below as:
 Employee struggle
 Stoppage in infrastructural development of new units
 Merchandise failure
 Weaker output
Thus the company must follows the particular approach that is needed to make the sequential
outcomes from the project as in this the new project will be started while the end of other
project that imparts more clarity within the business. In addition to this to get manage the
difference between the activity some certain time period will be assigned to get prepare the
better usage of resources and that time gap is of three months. The SB will perform the
contract with WN and then take one month’s period to get plan the better infrastructure
development.
RISK AND ISSUES MANAGEMENT
There is some different risk and issues that are get associated with the overall process and
for this the company must performs different strategy to get effective results (Pivec, 2019). Some
of the risk and its mitigation strategy are as defined below as:
RISKS SEVERITY MITIGATION
STRATEGIES
Restricted User Interface in
Software
HIGH SB will perform the
continuous testing to get
remove the risk and for that
uses sic sigma strategy and
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auditing as well to develop
better software.
Futile Infrastructure
MEDIUM
In this SB perform the
market research and then
apply total quality and lean
management to develop
efficient infrastructure.
Employee Confrontation
MEDIUM
In this SB make the effective
communication with
employee by which they
resolve their personal and
professional issues by which
they make appropriate
relationship with them.
Progress of Contractual
Terms
LOW
In this SB must follow all
legalities and then make
contract to make and develop
more interest within the
acquisition.
Fruitless Team
Relationships
LOW
The company must perform
the training by which the
employee get perform their
work with more perfection.
SZB uses the Tuckman’s
Team Development theory to
make most liable relation
with employees.
ORGANISATION, GOVERNANCE AND STAKEHOLDERS
The SB will follow the governance rules to get effective accountability outcomes by also
get affects the stakeholders in the different projects that are performed within the company.
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There are some different factors that are usable for the SB and they must follow that to deliver
good practice that is as defined below as:
Purpose of Organisational Structure allowing for alive challenges
As from the above case, SB must use the adequate structure and for this they must uses
the functional one to get manage the different functions and operation while manufacturing the
different products in the market. There are some different challenges as well that has been
generated while making the hardware and software applications that is in terms of maintenance
of quality.
It has the direct impact on the buying behaviour of the customers and for that the company
must uses the divisional structure (Rezvani, 2018). In this the work is assigned on the basis of
department and it helps to improvise the working ability of the company. Thus on time delivery
will be processed out by which customer get better application with more quality and less cost.
Critical Evaluation of Stakeholder Views on Outsourcing or location of manufacturing
It is the one concept through which the company must analyse the stakeholders list that has
been considered by the company and it is on the basis of the location and the outsourcing of the
manufactured products. It is the case study that has different viewpoints and that are as defined
below as:
Chief Financial Officer:
The CFO has the major role within the company as they will find out the best location
and ensure that company produces the better quality products in the market or as for the
customers. In addition to this they also ensure that the cost will also get reduced but that is by
reduction the production cost not in the reduction of quality standards. It has the positive impact
on the brand image of the company.
Employees:
The viewpoint of the employee also be very much important as much the employee get
linked with the company that much profit will be earned by the business. As the SB will shift in
the Western Europe thus there is the shortage of job in Far East by which employee are not
happy with the business.
Thus the company must view the list of stakeholders and ensure that they get attract with the
services of the company and that is perform by making the market audit. It allows the business to
make the better and achievable outcomes in the market with more systematic way.
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PROGRAMME CONTROL
Benchmarking
It is the method through which the company will set the working standard for themselves
and it helps to gain the achievements with more sufficiency. The transformation process has
removed the different negative impact of the acquisition and helps to get more fitting with the
customer and providing the required amount of developed software’s to them.
Key Performance Indicators
It is the approach that is used by the SB to get measure the difference between the
performances by which they get more creativenesses with their efforts that has been inserted to
gain the higher outcomes in terms of more revenue. The indications could be achieved in the
form of manufacturing rate, quality of the services, on time delivery and they also collect the
review of the customer by collecting the feedback as well.
As from the above two methods the SB must uses the key performance indicators (KPI) as
it has helped to know more about the present and past performance by which the company could
analyse the better approach through which they get successful outcomes (Vidgen, 2020). It also
provides the quality result by which it is easier to get compare the performance and it reflects the
reachable performance of the company.
CONTRACTING AND SUPPLIER MANAGEMENT
It is also be the most required and important for the company as it helps to take the better
contribution from the stakeholders by which the company could get more benefit. As per
considering the DDC case the contractual mechanism it quite less effective because the quality
will not get managed and it also affects the relationship in the workplace. There are some of the
disputes of the contractual that is in the relation with the centre of excellence and that is as
defined below as:
 Unfortunate Number of Supplied Material
 Divergence in quality of materials
 Discouraging scheduling of the acquisition
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