This business project report examines talent management strategies within Amazon. The report begins with an introduction outlining the aims and objectives of the project, which is to evaluate methods for attracting and retaining talent to improve employee performance. The project management plan covers the scope, steps, and timescales, including a Gantt chart and work breakdown structure. The research methodology utilizes a quantitative approach, employing questionnaires distributed to Amazon employees in London. The questionnaire and interpretation sections present the findings, including charts and analysis of employee responses regarding talent management concepts, attraction strategies, and challenges faced. The report concludes with recommendations, emphasizing the importance of training and development for existing employees. Finally, a reflection section details the skills developed during the project, and the report includes references to support its findings. This report is contributed by a student to be published on Desklib.